
Incredibly proud to announce Google Cloud as a Principal Partner and the Principal Artificial Intelligence Partner of the ABB FIA Formula E World Championship. 🏎️⚡️☁️
In elite motorsport, milliseconds are the difference between winning and losing. By integrating Google Cloud’s advanced AI capabilities and Gemini models across our entire ecosystem, we are unlocking a new dimension of real-time performance and strategic decision-making.
This partnership is a true game-changer, and its impact goes far beyond the track:
- For our Fans: We’ve already introduced the AI-powered ‘Strategy Agent’ into our live broadcasts, giving millions of viewers a deeper look into race dynamics and driver performance than ever before.
- For our Operations: We are using Google Workspace with Gemini to drive organisational agility and efficiency.
- For the Planet: By creating digital twins of our races and events, we can virtually optimise site builds, reducing our operational carbon footprint and furthering our commitment to sustainability.
From setting land speed records to pioneering projects like ‘Mountain Recharge’, our history with Google Cloud is rooted in innovation.
This new chapter sets a global benchmark for how technology can redefine the fan experience and push the boundaries of what's possible in sport.
A huge thank you to the Google Cloud team for their vision and partnership. Together, we are accelerating the future.
#FormulaE #GoogleCloud #AI #GeminiAI #Sustainability #Innovation #Motorsport

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