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Lucas "Laks"
13.6K posts

Lucas "Laks"
@Laksfps
| Former @x6tence (CSGO) and @QLASH_Spain @teamgalaga (VALORANT) FPS player • Contact 》 [email protected] 📩
Barcelona, España เข้าร่วม Ocak 2013
1.2K กำลังติดตาม538 ผู้ติดตาม
Lucas "Laks" รีทวีตแล้ว

🔥 ¡SORTEAZO PARA WOW! 🔥
Disfruta de WORLD OF WARCRAFT... ¡GRATIS! Consigue 60 DÍAS DE TIEMPO DE JUEGO y disfruta de #Midnight o #WOWClassic.
▪️ Follow @AlterTimeSK
▫️ RT al Tweet
🔥 ¡SORTEO PARA TODO EL MUNDO HASTA 6/4/26 (10:00 CET)! 🔥

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@phobyac Que clases recomiendas para alguien que no ha jugado en años?
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Lucas "Laks" รีทวีตแล้ว

✨SORTEO✨
Auriculares inalámbricos:
💙 Razer Barracuda X Chroma 💜
Para participar:
🔂 RT a este tweet
✅ Follow a mi y a @RazerES
¿De qué color los prefieres: blanco o negro? Dilo en comentarios 👇🏼
#RazerAmbassador
Suerte☘️ Acaba el 15-03-2026
Válido para España


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Lucas "Laks" รีทวีตแล้ว

I am a senior vice president at a $68.7 billion gaming company.
Activision-Blizzard.
We have a 30-year-old franchise.
Warcraft.
Millions of players. A subscription model that prints $15 a month per user. A cash shop on top of the subscription. Paid expansions on top of the cash shop.
Our former creative director just told the press he wishes we hadn't called it "Warcraft."
He said the name sounds intimidating.
He helped create the name.
We ran focus groups. The focus groups said the brand needed to be "more approachable." We asked the focus groups if they played the game. They did not. We took their advice anyway.
Our VP told an interviewer we want players to experience "weddings, raids, and new adventures." She listed weddings first. Before raids. In a game called Warcraft. Nobody in the room flinched.
She also said "No one thinks the same about Warhammer."
She compared our franchise unfavorably to a competitor. On the record. As a defense of the franchise.
The forums are on fire. Twenty-year veterans are writing goodbye posts. One thread is titled "Think I'm done with WoW." Another calls our pre-patch a "player purge."
We called our GDKP raiders "delusional."
We timed a cash shop bundle to launch during the Trading Post anniversary -- the one event where players earn free cosmetics. We offered 200 discounted items but kept the monthly currency cap at 1,000. The math doesn't work unless you open your wallet.
The community noticed. We described their concerns as "feedback we're monitoring."
We are always monitoring. We have never once changed course because of monitoring.
The players say we're "Disneyfying" the game. Turning gritty into cute. War into weddings. Orcs into mascots.
They're not wrong.
The data says approachable properties have wider TAM. Total addressable market. That's the metric now. Not "subscribers who love the game." Not "community that built this franchise." TAM.
TAM doesn't post on forums. TAM doesn't write goodbye letters. TAM doesn't have 20 years of muscle memory and lore knowledge and raid nights that turned into real friendships.
TAM is a number in a slide deck that makes a board feel comfortable.
We added player housing. Players have asked for it since 2004. We launched it in 2026. Twenty-two years. We described this as "listening to our community."
We are very good at listening. Eventually. When the feature aligns with a monetization roadmap.
Here is what I know and cannot say in a meeting:
The name was never the problem. The name built this. The name survived server crashes and subscription drops and an activision merger and a harassment scandal and a $68.7 billion acquisition.
The name is "Warcraft" and for 30 years nobody was confused about what it meant.
The problem is not that new players find the name intimidating.
The problem is that old players are starting to find us unrecognizable.
And we don't have a focus group for that.
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Lucas "Laks" รีทวีตแล้ว

Fable is coming Autumn 2026.
Become the Hero you want to be in an immersive open-world action-RPG where each choice shapes your journey, reputation is everything, and fairytale endings are never guaranteed.
✨ Wishlist now:
@Xbox: bit.ly/49upijS
@Steam: bit.ly/49zws6o
@PlayStation: bit.ly/49wDtov
#Fable #FableTheGame #DeveloperDirect | @WeArePlayground
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hi @Naughty_Dog when will the Jak and Daxter saga be available on Steam?
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Lucas "Laks" รีทวีตแล้ว

Lets fucking go, their cod team sucks tho
100 Thieves Roobet Counter-Strike@100T_CS
The King of 🇩🇰 Counter Strike Welcome @dev1ce.
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Lucas "Laks" รีทวีตแล้ว

A las autoridades españolas les gusta darle protección a los delincuentes.
Por nosotros no hay ningún problema: nos ahorran el costo de tenerlos acá. Pero qué lástima por el pueblo español, que luego tendrá que pagar el precio de llenar su sociedad de criminales.
EL PAÍS@el_pais
La Audiencia Nacional española rechaza entregar a El Salvador a un pandillero por los “grandes riesgos” que existen de que se vulneren sus derechos fundamentales si resulta encarcelado allí #Echobox=1715366159" target="_blank" rel="nofollow noopener">elpais.com/internacional/…
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Lucas "Laks" รีทวีตแล้ว

🎁 SORTEO HUNTSMAN KNIFE (FT) 🎁
Sorteo junto a mi trader de confianza aka El Papa Noel Chino
Para participar:
- Follow a @andaluchino
- Follow a @x9nium
- Like ❤️ & RT 🔁
El ganador se anunciará el 1 de Enero de 2026!
Felices Fiestas 🎄 y mucha suerte 😜

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Lucas "Laks" รีทวีตแล้ว
Lucas "Laks" รีทวีตแล้ว
Lucas "Laks" รีทวีตแล้ว
Lucas "Laks" รีทวีตแล้ว

@sanchezcastejon Osea endeudais a los españoles (que son los que van a tener que comerse la deuda literalmente impagable) mediante usura (adivinad quien hace el prestamo) para ayudar a un pais que utiliza el dinero que entra para comprar Bugattis y villas en Miami y Dubai.
Os falta vergüenza 😂
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Lucas "Laks" รีทวีตแล้ว

Thankful for everyone who trusted me this year 🤍
I'm back to Freelance as a Senior Graphic Designer & Creative Director. If you need strong visuals and creative thinking, let’s chat! 📩
hello@ericfx.com
ericfx.com

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