Leadership Story Lab

@signulll "in a world of infinite output, story is the scarce primitive" powerful statement! Storytelling is a way to make connections, memorable conversations, and make meaning out of the data/information in digital world that emcompasses us.

storytelling is the only way to impose meaning on abundance, coherence on noise, & legitimacy on power. strategy, ops, & capital are all downstream. without narrative control, none it will ever stick. this has been the core premise of my account. in a world of infinite output, story is the scarce primitive. whoever can compress chaos into something ppl can feel, remember, forgive, & rally around actually runs the system. this skill is worth more than the entire c suite combined.

Love this powerful @WSJ article for bringing the storytelling conversation forefront. It's more than a #marketing skill, knowing the frameworks to structure stories and draw stories from others is essential! wsj.com/articles/compa…

@N_Sportelli Love "Storytelling is a human act and it's a service." We are built for stories and the ability to draw stories out of others is a powerful and impactful skill.

The hot new job at tech companies is leading "storytelling." The term doubled on LinkedIn job posts in the U.S since last year. The WSJ writes: "Compliance technology firm Vanta this month began hiring for a head of storytelling, offering a salary of up to $274,000." "Productivity app Notion recently merged its communications, social media and influencer functions into one 10-person, so-called storytelling team." "Financial technology brand Chime last month began hiring for a director of corporate editorial and storytelling—its first storyteller opening." As a former reporter and career-long content/brand leader, I have some thoughts! These examples point to a shift in internal marketing orgs that reflect a shrinking earned media landscape and an endless, growing number of distribution channels to share and own your narrative, i.e. "going direct." It's not entirely editorial, or events, or PR, or marketing. It's how all these pieces work together and how they contribute to the bigger picture - your story! I joke with my reporter friends that they are infinitely hireable if they ever left journalism. Why? Because we are trained to ask: "So what? Why should readers care? What does it mean for them?" To me, that's a big nuance in this conversation. Because... *Storytelling is a human act and it's a service.* Super interested to watch what happens here. Are you long/short on this role?

Like our content? Interested in more storytelling resources and tips? Follow us where we're active! LinkedIn: linkedin.com/company/leader… Youtube: youtube.com/channel/UCn6J6… Our website: leadershipstorylab.com

Looking to stretch your creative muscles? Need to workshop your approach to a presentation, speech, job interview, or more? Join us at our next Story Lab! ow.ly/F3wT50W52Kf #businessstorytelling #leadershipstorytelling

Stories connect. They humanize your message and make your knowledge relevant. Storytelling can be the bridge between you and your audience to make your expertise resonate and drive them to action. #leadershipstorytelling #leadershiptransformation

Oftentimes, experts can include too much detail about how they came to their realizations. In doing so, they risk losing their audience’s attention. Expertise is powerful—but when it's used to impress rather than connect, it often backfires. ow.ly/NQ2X50W529f

We customize a business storytelling coaching plan that focuses on your goals. Whether you need to tell a compelling story to achieve that promotion, or are getting ready for a large speaking engagement, we’ll partner with you from start to finish. youtu.be/e7fZHupR9fc?si…

If you want your ideas to land with a general audience, start by remembering what it’s like not to know. The more we grow in our expertise, the harder it becomes to recall what it felt like to be new to the subject. #leadershipstorytelling #leadershiptransformation

When any subject-matter expert wants to reach an audience beyond their peers, we must share why it matters. Your audience must know why they should care. ow.ly/lFkT50W51vX #leadershipstorytelling #leadershiptransformation

A compelling story crafted for your audience allows you to connect authentically. #presentationskills #leadershiptransformation #leadershipbook

How did a major CPG company report its highest increase in new hire conversions? By harnessing the power of #storytelling to attract talent. Read how the recruiting team transformed how they tell their brand story: ow.ly/sZLt50W519W #leadershipstorytelling #marketing

Here’s how storytelling consulting and coaching increased new hire conversions to their highest percentage yet by the end of the following year for a major CPG company: ow.ly/ycVE50W511t #leadershipstorytelling #marketing

Stay up to date on leadership storytelling insights, exercises, and upcoming events by joining our monthly newsletter! Sign up here: ow.ly/B6YV50W1QCV #businessstorytelling #leadershipresources #leadershipskills

The loudest stories often receive the most attention. "Another Way" presents a quieter vision of business success. While its structure sometimes distracts from its message, the ideas it champions are both timely and necessary. ow.ly/Mem650W2RA5

Think #leadership insights only come from business books? Think again. These five children's books exemplify critical #leadershipskills while being a joyful and quick read. Click for our list, each paired with a real-life leadership example. forbes.com/sites/estherch…

Still looking for the perfect #summerread? Fiction can help us recharge while also developing our leadership skills. Social scientists demonstrate the power of great stories to help us grasp complexities, and what is leadership if not complex? ow.ly/9w9B50W1Q4f

Asking your team to share personal, but not private stories can invoke emotion and build trust among team members while creating meaningful in-roads to understanding a company’s values. For an example, read here: ow.ly/el0l50VuTkL

Defining an abstract noun by making it absent in the story will help your audience feel the need for it. For an example of this by certified Story Facilitator Chuen Chuen Yeo, click here: ow.ly/VSzS50VuTe5 #leadershipskills #effectivecommunication #lbusinessstorytelling

Our #businessstorytelling consulting is a highly customizable, project-by-project service where you tell us what you want more of, and we help you find the story you need to tell in order to get there. youtu.be/UxK_VxGM2Z0?si… #leadershiptransformation #effectivecommunication