Tobiloba Ayorinde
25.1K posts

Tobiloba Ayorinde
@Matakovsky
scaling product|| Web3 || worked with: @Nillion || @growgami building @marcXchange
1/2 เข้าร่วม Ocak 2014
1.8K กำลังติดตาม3.2K ผู้ติดตาม
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Tobiloba Ayorinde รีทวีตแล้ว

This is partly right but misses a lot of nuance.
First of all, what market? And what stage of company?
If it’s Africa or Nigeria specifically, your sales motion is the bigger determinant of your revenue generation because here we close mostly with relationships, referrals or direct sales.
In my recent experience, the more important thing to watch is your CAC payback period, if you’re making your CAC back in considerably shorter period (1-3 months) then that’s the direct indicator that you should increase your spend.
(Calculating your CAC correctly is a whole nother story sha. In B2B)
Black Jaguar@A_Feranmi
I always find it ridiculous when B2B folks have a revenue target of say $100k, and then allocate 5k or something to marketing. Personally, I think your budget shouldn’t be less than 15% to 20% of revenue.
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Tobiloba Ayorinde รีทวีตแล้ว

@am33r__105 Just be an outlier in a world where everything feels and looks similar
You good👏👏
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filmed, directed, and edited by yours truly 👨🏾🍳

Bayse (formerly Gowagr)@baysemarkets
this is Bayse HQ. home to the largest prediction market in Africa, and this is where the magic happens.
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Tobiloba Ayorinde รีทวีตแล้ว

I know there’s a fool saying they’re not marking him well in the quotes. Nobody fit do good for their eyes.
AYANFE@CHULLY1010
Young John dey ball abeg 🔥🔥🔥
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Tobiloba Ayorinde รีทวีตแล้ว

If you’re trying to land clients on Facebook, this method gives you access to people who are already paying to grow their businesses.
Here’s how to use it 👇
→ Search “Facebook Ad Library” in your browser and open the page
→ Switch your location to whichever country you want to target
→ Set the ad category to All Ads
→ Type in a keywords related to your niche
You’ll see businesses that are actively running paid ads
Click on any ad, then hit Ad Details.
You’ll find:
→ Their website
→ Their Facebook page
→ Sometimes their Instagram handle too
Save each lead to a Notion board or spreadsheet and start reaching out to them.
Technical Ben@TechnicalBben
Lmao I hate to say this, but Facebook might just be the best place to find small business owners, not X especially for a freelancer, One group could give you countless leads, if you have proven results. I checked my Facebook yesterday I was shocked 😲😲
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Tobiloba Ayorinde รีทวีตแล้ว

A founder told me about a VC meeting she had last week.
Guy had just moved from SF. Sharp, big firm, nice office in Westlands. Let her finish the pitch, then asked the question they always ask.
"Will Africans actually have the money to pay for this?"
She walked him to the window.
6pm traffic. 2 km of cars bumper to bumper. Every one paid for in cash because nobody here finances a Prado over 7 years.
Cranes. Four visible from that one window, putting up apartments that sell out before they pour the top floor.
Kids walking home from school. None of them graduating with $100,000 in debt.
"The money is here," she said. "You're just looking for it in a shape you recognize."
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Tobiloba Ayorinde รีทวีตแล้ว

There was a time I was on a warpath here with GTBank and even built a website to mock them for missing funds that I still have not received an acceptable explanation for.
I was also here to thank them for saving my butt during the NIN deadline crisis, where I had issues with Glo. I also thanked people in Glo after resolving my crisis.
I still use both GTBank and Glo despite their flaws. This is because their benefits outweigh their issues, and taking the time to solve my problem endeared me to both of them.
Being in a bad place with both of them was tough for me, and I lashed out instinctively to inflict pain in return. They didn't react negatively but made sure my problem was solved. That is why I remained a customer.
As for Radisson Blu Anchorage in Lagos, they lied and ignored me. I have slowly and deliberately deprived them of any income that would have come from me or those I have anything to do with.
On my last visit to Nigeria, I informed the organization that booked the hotel I wasn't staying there, and they changed it. Major corporations have changed their meeting venues there because I insisted. I will keep insisting, as it was a matter of life and death. I could have died there. This beef is now generational as my children will inherit it.
Ignoring issues can cost you a whole lot more. I am a dispassionate mofo when it comes to bad service.

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Tobiloba Ayorinde รีทวีตแล้ว

This 1-hour conversation taught me more than years of doomscrolling ever did.
Thank you sir, @taadelodun
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During that 2017 Monaco golden era, teams went there to get players, Liverpool picked Fabinho, PSG picked Mbappe, man city picked Bernardo Silva, guess who Chelsea picked 😭 😭
Bernardo Silva@BernardoCSilva
Thank you @ManCity 💙
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Tobiloba Ayorinde รีทวีตแล้ว
Tobiloba Ayorinde รีทวีตแล้ว
Tobiloba Ayorinde รีทวีตแล้ว

If you’re a sharp young person in Nigeria thinking of starting something (doesn’t have to be tech), let me give you the honest version I wish someone had dropped for me.
They didn’t explain how badly startup founders need help with LinkedIn. Or how much real buying power, investors, partners, decision-makers, is sitting on that one platform. And nobody showed me what it actually looks like to turn this into a proper business.
I help founders show up consistently on LinkedIn. I write their posts, shape their positioning, and build their thought leadership so they stop scrolling past and start getting real inbound: investor DMs, partnership talks, sales calls, podcast invites, and warm intros they’ve been chasing for months.
Here’s the exact process if you want to start this kind of business yourself:
1. Finding clients:
- Look for recently funded seed-stage startups on Crunchbase, Tracxn, the Y Combinator, StartupList Africa, or follow local funding news on TechCabal and Africa: The Big Deal.
- Focus on founders who have open content or growth roles. These ones already know content works, you’re not begging them to try LinkedIn, you’re solving a headache they’re already feeling.
- Always start with a 2-week trial. It’s the easiest way to get your foot in the door without pressure.
2. Doing the actual work:
- Have a proper ~45-minute content interview with the founder every week. Don’t guess what’s in their head. Come prepared with smart prompts and ask for their honest take on recent news in their industry.
- Spend 80% of your energy crafting a strong hook. Seriously. If nobody clicks “see more,” the rest of the post doesn’t matter. Use social proof and create that curiosity gap that makes people stop scrolling.
- Keep two types of posts in rotation:
– Reach posts: company wins, hiring updates, behind-the-scenes of building the thing.
– Bottom-funnel posts: deep product content, strong industry takes, and messages crafted directly for their ideal customer (ICP).
The truth? LinkedIn remains the place where serious money and opportunities concentrate. Most founders know this, but they’re too busy building the actual product to show up properly.
That gap? That’s where the business sits.
If you’re in Nigeria or anywhere in Africa and you can write well, understand startups even a little, and you’re willing to learn fast, this is one quiet but powerful way to build something real from your laptop.
Rooting for you ❤️.
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