
Michael Pole
2.6K posts




Sunderland’s rise this season has been one of the standout stories in football. A club that has spent the last decade fighting its way up, is now flying in its first season back in the Premier League. Tom Burwell, interim CEO, has seen this up close as a board member, but is now stepping up with a club that is building a model that can actually sustain their place in the top flight. Because @SunderlandAFC isn’t a typical football club… 1 in 10 people in the city holds a season ticket. And business decisions aren’t just financial, they’re cultural. So now comes the hardest part. Turning a local, community-driven club into a global Premier League business without losing what made it special in the first place. 🗣️ “ The relentless obsession for performance on & off the field has to be our driver” That shift changes everything: - How you grow revenue - How you build a fanbase - How you approach sponsorship - How you think about media and storytelling But more importantly, how do you build a modern football club. All on Business of Sport 🔥 (links below)










🎟️ Tickets for next month's Tyne-Wear derby will go on sale tomorrow at 12pm GMT.






Congratulations on #LUFC winning 1-1















