Phillip de Winter
1.3K posts


"Look at them walking... I'm looking at some of these blokes and they can't run."
Matthew Lloyd with the vision that shows what's behind Carlton shocking second halves.
#9AFLSFS | Watch on 9 & 9Now 🖥️
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Carlton has leaned into the second half fade-outs this week. Lots of work from the sports psychologist, players laying bare what they see are the issues. There are also some structural issues that have hurt the club in second halves but no one is hiding away from the obvious. They have talked it out, trained it, dug into it. Now to execute against North Melbourne @FOXFOOTY
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"I can say all I want to you right now (about Carlton's second halves), but we've got to prove it."
- Patrick Cripps #AFLNorthBlues
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Using everything I know about Meta ads, if I wanted to destroy a brand, here's what I'd do:
1. Not worry about unit economics and just get ads up. Who needs CAC, LTV, contribution margin, or profit calculations? Just throw money at Meta and hope for the best.
2. Use the same 3 creatives on repeat. Why create variety when you can run that one winner into the ground? The algorithm loves seeing the same angle 500 times.
3. Duplicate every winning ad into new campaigns immediately. Reset all that learning and momentum. Starting fresh is always better than letting winners scale naturally.
4. Use hyper-specific targeting with narrow interests and lookalikes. Why trust Meta's algorithm when you can micromanage every audience decision yourself?
5. Never use cost controls and constantly adjust budgets manually. Check the account every hour and panic-change budgets based on hourly performance fluctuations.
6. Mix $30 products and $300 products in the same campaign. Watch all your budget flow to the cheaper item while your high-value products get zero spend.
7. Run cost caps and highest volume campaigns simultaneously. Let highest volume dominate all spend while your cost-controlled campaigns sit at $0 daily.
8. Include existing customers in all prospecting campaigns. Why exclude buyers when you can waste budget retargeting people who already purchased?
9. Never use cost controls, just run highest volume everywhere. Who cares about profitability when you can maximize unprofitable conversions?
10. Kill your best-performing ads the moment they start spending more. High spend clearly means the ad is broken, not that it's actually working.
Follow this playbook and you'll burn through cash faster than any competitor while acquiring zero profitable customers.
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Class act @DanielCherny
7Cricket@7Cricket
.@DanielCherny: “It’s been a devastating few days, a real attack – particularly on the Jewish community – but I think more broadly on the Australian community at large. “The Jewish community remains unbowed and unbroken and been very moved to see just how much defiance there is. “A lot of the Jewish people that I know really appreciate that so many have reached out, even within the Australian cricket community. It’s been a tough few days, but it’s great to be here and very stirring scenes.”
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Phillip de Winter รีทวีตแล้ว

Drafted him despite refusing a breathalyser test 2 days before the draft, stuck by him after his own stupidity led to him missing years of football, gave him a long term deal off 1 season, put him in the leadership group despite lack of effort and he does all this?
SuperFooty (AFL)@superfooty
Unhappy stars were under the microscope on Monday night's footy shows 👀 EVERYTHING YOU MISSED ON TV 👉 bit.ly/3VtFJVG
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"That's one of the best home and away wins I've ever seen..."
- @kanecornes
#AFL
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