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Last month, I completed 1 year working at this SaaS company as a Content Marketing Manager. (Prev. I worked at Neil Patel Digital) We offer a communication system for customer-facing teams. Here are 9 things I learned about SaaS marketing in these 12 months:

LA Knight tapping out gotta be in the top 10 most BS wwe moments love Gunther .. but come on #smackdown

*sign 78 to act on that idea and build*

air quality in kolkata at this point we're not breathing air.. we're just inhaling memories of what oxygen used to be

@theandreboso i think the trap isn’t exactly founders selling to founders; it’s founders mistaking familiarity for opportunity.. you konw the problems, you know the lingo, but that comfort blinds you to whether anyone else actually wants it

Indie founders have this irresistible temptation of creating products to sell to other indie founders. Big mistake. There are so many better niches out there with less competition and more money to be made. It just takes some effort to find them. Selling to other founders seems easier because they know the space and maybe because they have some followers they hope to sell to. But it’s a trap.

@ItsKieranDrew i think every ad manipulates.. the question’s whether it manipulates "for" the customer or "at" them. a lot of brands forget the difference

Don’t manipulate people into buying your product. Empower them.

@thejustinwelsh honestly, subtraction looks peaceful on paper but feels violent when you do it right.. cutting what doesn’t compound usually means saying no to stuff that flatters your ego

Success is subtraction. Cut everything that doesn't compound and watch what's left grow like wildfire.

* what an audience and community feels like

@TheIntegralPath i read somewhere that the body resets after physical danger through movement but with digital danger, you just sit and stew no running, no shaking, no release; just your nervous system stuck in browser tabs

Your nervous system doesn't distinguish between a lion chasing you and an unpleasant email from your boss. Both trigger the same stress response. One lasts 3 minutes. The other lasts 3 hours. Guess which one creates chronic illness.

@CLTchesscenter heart breaking .. what a massive loss for chess community 💔

The Naroditsky family shares the sad news of Daniel’s unexpected passing. Daniel was a talented chess player, educator, and beloved member of the chess community. We ask for privacy as the family grieves.

@Nicolascole77 facts. but lowkey, the best part of paying for help is seeing how generous people actually are. once you reach out, you realize expertise isn’t scarce; it’s just under-asked for

The best new habit I've built over the past 5 years is just paying for help. Whenever I get stuck, instead of banging my head against the wall determined to "figure it out myself," now I just go find someone who has already done that thing and pay them to power-level me.

@ItsKieranDrew love this.. but it’s also funny how “earn with your mind” quietly replaces one ceiling with another. the new limit isn’t hours, it’s distribution. ideas are only as scalable as one's ability to get them seen

Your most powerful asset? The ideas bouncing around in your skull. I discovered this after years of trading time for money as a dentist. The pay was good, but I soon hit a ceiling on my time. When you productize your knowledge, everything changes: • You serve your audience at scale • You build revenue-generating assets • Your income isn't tied to your calendar • Your impact grows while you sleep True, you won't get rich overnight. But you're building something that compounds: • More customers means more results • More results mean more proof • More proof means more customers (at a better price point) Every writer should have a product. Earn with your mind and not your time.

@jonbrosio yeah.. the irony is, people pay more for simplicity, not sophistication clarity scales faster because it reduces cognitive load, for you and the client!!

The simpler your business model, the faster: • you will succeed. • your client will succeed. win-win People who make things complex are trying to compensate for lack of confidence.

@Jayyanginspires i’ve realised “environment” isn’t just people; it’s inputs what you read, listen to, consume. your digital surroundings shape you faster than your physical ones now

The fastest way to change your life is to get in environments where your dream life is their average day.

@thejustinwelsh yeah, and what’s funny is you can’t fake these signs. you can fake motivation, but not peace.. that’s why it’s such a good compass; your nervous system tells the truth before your metrics do

Signs your business is working: - You forget what day it is - You wake up without dread - You don't need approval to earn Healthy, wealthy, and relaxed.

@Char1ieBennett this is true. though i think anxiety doesn’t come from inaction itself; it comes from knowing what to do and not doing it the nuanced gap between intention and execution is where worry breeds

Something I've learned from experience. Anxiety in business comes from inaction. When you start taking steps forward, that worry vanishes and you start to clearly see the path ahead. Movement creates momentum.

@nathanbarry the venn diagram’s true, but i’d add a third circle: teach it in a way that feels fun to learn. people who have money also have options; they’ll pay for clarity, but they’ll stay for personality :)

Want to build a creator business on easy mode? Teach skills that make money to people who have money.

@MattGiovanisci i think this works best when “focus” means simplifying inputs, not ignoring signals there’s a fine line between mastery and myopia. and most founders only realise they crossed it when the market stops responding.

Pick a single growth strategy and focus on it until it works. Then, pass it off to someone else to scale. Repeat this.

@EricMelillo_ i think “posting without intention” is often a symptom, not a cause when people don’t know what they stand for, they default to trends. you can’t post with direction if you don’t have one internally.

The worst thing you can do for audience growth is posting without intention. When your message isn’t clear, people scroll past. When your value isn’t obvious, they don’t come back. That’s how silence grows louder than your content. No clear message. No value. No direction.

@MattHunterCoach yeah, and it’s interesting how culturally we pathologize anger but romanticize hustle, even though they’re the same energy expressed differently anger fuels drive; drive gets celebrated. the difference is just direction, not morality

Anger might be the most underrated emotion at our disposal. Many of us suppress this emotion because we view it as a sign of weakness. Plus, who wants to be an asshole? Except you can skillfully incorporate anger into your life without being a bad person. For example, stating that you’re angry in a business meeting (in a non-violent way) can capture everyone's attention and shift the meeting in a more productive direction. Personally, I’ve been incorporating anger into my marriage and it has been really helpful. In the past, I wouldn’t share the anger I was feeling because I wanted to keep the peace. As a result, I wasn’t able to set healthy boundaries for myself, and I failed to bring in any real accountability with my partner. Now I am clear with myself and my wife about where my boundaries are, which has been incredibly helpful in keeping our relationship on track. So how do we alchemize our anger and use it productively? That depends on whether you naturally repress your anger or if you’re someone who struggles to contain it. For the repressors, you should express and release it in a healthy way. You might try a physical outlet like chopping wood, lifting weights at the gym, or listening to heavy metal. This provides a safe outlet to connect with and ultimately integrate the anger that is inside of you without taking it out on others in unproductive ways. Anger expressors, on the other hand, usually need the opposite approach. They often require great metacognition with techniques like meditation, or simply acknowledging the feeling of anger and observing it rise and fall without taking any action. Once you have it under control, you can leverage it in a non-violent way to improve your life both at home and as a leader in the workplace. Give it a shot next time anger surfaces.

@WillHughesx completely. but the irony is, once success comes, those same traits that kept you going (overthinking, solitude, self-pressure) are the ones you have to unlearn the tools that built you aren’t always the ones that sustain you.

Every success story includes: - Doubt - Loneliness - Uncertainty You just didn’t see that part. But that’s the part that built them.