A Data Guy

We investigate whether UGC has differential impacts on stock performance for B2B and B2C firms. We collect a #bigdatas of 84 million tweets from 20.3 million Twitter accounts and 8 years of stock data for 407 companies from the S&P500 index: doi.org/10.1016/j.indm…

Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods: doi.org/10.1016/j.indm…

@DrLiuBigData @stanfordnlp @ApacheSpark I am more curious to know how to use a desktop computer or laptop to conduct research on moderately large datasets of consumer feedback.

This paper uses #bigdata to study the impact of a luxury brand's social media marketing activities on customer engagement. The findings have important implications for the design, delivery, and management of social media marketing for luxury brands: doi.org/10.1016/j.jbus…

Are brand-targeting social #bots distorting information? A #bigdata analytics of #brand social bots on Twitter: researchgate.net/publication/33…

@DrLiuBigData @stanfordnlp #AI is the new frontier for luxury

This JBR article uses big data analytics to derive quantifiable luxury insights (doi.org/10.1016/j.jbus…). The top 15 luxury brands with the highest number of Twitter followers, identified from PMX Agency's (2017) list of luxury brands per Twitter follower counts, were included.

This study ( doi.org/10.1016/j.jbus… ) used a fixed-effects (FE) model to analyze panel data consisting of 900 monthly observations for 15 luxury brands. An interesting application of #bigdata analytics and natural language processing.

Analyzing the impact of user-generated content on B2B Firms' stock performance: #Bigdata analysis with #machinelearning methods. This study (doi.org/10.1016/j.indm…) investigates whether UGC has differential impacts on stock performance for B2B and B2C firms.

This research project leverages the potential of big data to gain insights on actual customer engagement behavior resulting from a luxury brand's social media marketing activities: doi.org/10.1016/j.jbus…

This study answers marketing scholars' calls for research into understanding the relationship between a firm's engagement activities and the resulting customer engagement using big data: doi.org/10.1016/j.jbus…

Applying the dual perspective of customer engagement, this research (doi.org/10.1016/j.jbus…) examines the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a luxury brand's social media activities on customer engagement.

The goal of this study (doi.org/10.1016/j.jbus… …) is to utilize big data to investigate the effects of luxury brands' social media marketing on customer engagement.

The findings in this paper have important implications for the design, delivery, and management of social media marketing for luxury brands to engage customers with social media content: #bigdata, #MachineLearning, #NLP and #ArtificialIntelligence . doi.org/10.1016/j.jbus…

This research utilizes #bigdata to examine the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a #luxury #brand's social media activities on customer engagement with brand-related #socialmedia content: doi.org/10.1016/j.jbus…

Manipulating and Scrutinizing Big Data with Powerful Tools, by Hal Varian: @iheringguedesalcoforado/hal-varian-tools-for-manipulating-and-analyzing-big-data-1f84f7c9efc" target="_blank" rel="nofollow noopener">medium.com/@iheringguedes…

@oceanbigdata LDA, one of the most common probabilistic topic models, is a useful text mining technique for analyzing big data in text format.

Is it possible to use #R for big data analysis? Here are tips @Microsoft provides on Computing with Big Data in R: docs.microsoft.com/en-us/machine-…

@andybartley @TheRegister @andybartley. I read your article on Predictive Analytics In Healthcare. You mentioned that "By 2025 the global population is estimated to be 1 billion". Is 1 billion a typo? The pdf is here: ai.intel.com/nervana/wp-con…

The race for AI continues to heat up: Alibaba wants to ship its own neural network silicon by H2 2019 theregister.co.uk/2018/09/20/ali… via @theregister