Philipp A. Rauschnabel

Back again after 14 years (#emac2011) #inspiring

Die neue #Weihnachtsstudie 2024 von Prof. Philipp Rauschnabel von der #unibwm ist online mit spannenden Ergebnissen: philipprauschnabel.com/xmas/weihnacht…

Policy Paper on #XR. svr-verbraucherfragen.de/wp-content/upl… "POLICY BRIEF" "Virtuelle Welten und immersive Technologien Verbraucherschutz im Internet der Zukunft" by SVRV

#Meta #Orion #ARGlasses wiwo.de/technologie/ga…

New paper: Augmented reality marketing in hospitality and tourism: a guide for researchers and managers emerald.com/insight/conten…

"#AR brings the brand to the consumer, #VR brings the consumer to the brand." 🥽

#AugmentedReality and #virtualreality in B2B. New paper. sciencedirect.com/science/articl…

Free @vodafone_de X @unibw_m whitepaper on the metaverse -- more than 2200 respondents shared their views. Download PDF here: vodafone.de/business/media…

New Paper (open access / free to read & use): #AugmentedReality can foster #Consumerbrandrelationships - in particular #brandlove. How? By bringing a brand into a consumer's close, physical environment. Download: onlinelibrary.wiley.com/doi/full/10.10… @AaronAhuvia @katrinschein

Another new paper on #AR, published in Information & Management: Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on Retailing doi.org/10.1016/j.im.2…

research: CONSUMER x CONTEXT x CONTENT x COMPUTING DEVICE = successful #AugmentedReality sciencedirect.com/science/articl… #ar #spatialcomputing #visionpro

The #4C framework for #AugmentedReality **NEW** sciencedirect.com/science/articl…

#MEC #MeansEndChain #AugmentedReality sciencedirect.com/science/articl… - new paper, theoretical framework for #AR marketing, #openaccess

The metaverse may be virtual, but the impact is real! 🚀Nearly a hundred people from academia & industry gathered at @IESEG in Paris for the #conference on #virtualworlds & #metaverse🎮4 researchers and 4 industry experts shared their interesting insights💡metaverse2023.sciencesconf.org

Let's get #XR into #bluesky -- looks quite promising so far!

Understanding prospect #metaverse & #xr users is challenging. Using #PERSONAS could support you here. Using the 90's metaphors of Boris Becker and Robert T-Online can help you. #IchBinDrin linkedin.com/pulse/xr-must-…

@JeanLny Same here. But I am looking for an invite ;-)

Finally, #IKEA is offering AR headsets - just have to build it yoursefl ;-) huggingface.co/ostris/ikea-in…

Tools like this can make AR more attractive, especially to smaller brands (#SMEs, #KMUs) who might not have 3D assets of their products. shopify.com/blog/shopify-a…