Parakeeto

When building a website takes five minutes, the majority of project cost won't be the creative — it'll be coordination, communication, and getting clients to a decision. That's where the real edge is being built. YT Link - youtu.be/afJ5K2Q_Pu0

Brent Weaver asked a room of agency owners who's working fewer hours because of AI. Nobody raised their hand. Efficiency isn't becoming rest. It's becoming ambition. YT link - youtu.be/afJ5K2Q_Pu0 #AI #BusinessGrowth #FutureOfWork

Every time technology made something faster or cheaper, humans chose to do more of it. The power loom. The steam engine. The internet. AI is next in that line, not an exception to it. YT Link - youtu.be/afJ5K2Q_Pu0 #AI #Innovation #FutureOfWork

The agencies that survive disruption aren't necessarily the fastest AI adopters. They're the ones with margin, no single points of failure, and a clear answer to what they do better than anyone else. #AgencyTips #BusinessStrategy

Profitability isn’t just knowing what you made last month. It’s seeing around corners. We talked about the gap between backward-looking finance and forward-looking operations. Watch it here - youtu.be/1vGuVUgT-ao

Profitability problems often turn into coordination problems: tools, ops, finance, PM, pricing, forecasting, all owned by different people with gaps between scopes. Watch it here - youtu.be/1vGuVUgT-ao

If your offer needs a new category to explain it, buyers may not know what they’re actually buying. We talked about borrowing familiar frames (fractional CFO/COO) to clarify what Parakeeto delivers. Watch it here -youtu.be/1vGuVUgT-ao

A lot of agencies don’t think in “CFO/COO” terms. It’s just a founder and a team. In this episode we break down what those roles actually mean in an agency context—and why clarity on outcomes matters more than titles. #AgencyGrowth #Operations

Drew’s point: hanging onto “unicorn” roles too long creates strain, inconsistency, and hard people decisions later. Better to sharpen roles early than wait for a breaking point. YT Link: youtu.be/n2IsKsc2zMI

Agencies gave away strategy and creative for media commissions. Now, it's about recognizing that our value lies in problem-solving and strategic partnership. We're the outside insiders who connect the dots. YT Link: youtu.be/n2IsKsc2zMI

Everyone assumes success means constant growth. Drew’s point: you get to define it. A small agency that consistently pays the owner well can be just as “successful” as a larger firm built to sell. Profit now beats hoping for a payday later. Link: youtu.be/n2IsKsc2zMIBus…

Most agencies can be profitable in any market. The gap is whether the owner has a simple system for measuring the right things and making the hard calls early enough. New episode tomorrow with Drew McLellan. #AgencyLife #ProfitFirst

PM/AM costs don’t disappear when you stop itemizing them. You either model them directly in project costs or absorb them into margin targets. This clip lays out the difference. Link here: youtu.be/VCjVu_S05Ww #ProjectManagement #PricingStrategy

PM time tracking breaks because the work itself is fragmented—quick emails, short calls, multi-client meetings. This clip explains why “just track it better” rarely works and what agencies try instead. Link here youtu.be/VCjVu_S05Ww

If you’re not pricing PM/AM time, you’re still paying for it. It just shows up as lower delivery margin. This clip is a reminder that invoice format doesn’t change the cost structure. Link Here - youtu.be/VCjVu_S05Ww

Most agencies aren’t losing margin because PM work is “unbillable.” They’re losing margin because they don’t model it. Tomorrow’s episode breaks down how to price PM/AM time in T&M and flat-rate work without guessing. #AgencyLife #PricingStrategy

SOPs don’t need to be perfect. They need to evolve with the business. Link here - youtu.be/BQxiL2iQ-B8 #Teamwork #SOP #Productivity

Visual systems expose gaps that text docs hide. When teams can see the flow, accountability improves naturally. Watch here - youtu.be/BQxiL2iQ-B8 #BusinessTips #ADHD

SOPs don’t fail because people hate process. They fail when the process doesn’t help people do better work. Link here - youtu.be/BQxiL2iQ-B8 #ADHD #Productivity

ADHD-friendly systems aren’t about lowering standards. They’re about designing work around how people actually think and operate. #ADHD #Productivity