John Faith

Why do "5 Reasons Why" pages outperform standard product pages? Because they do the heavy lifting for the customer’s brain. I designed this Splash listicle to handle the 3 biggest friction points in Ecom: 1. Social Proof Overload 2. Objection Handling 3. The 'Post-Purchase' Fear: An FAQ section that kills doubt before the cart. Stop sending warm traffic to cold product pages. Build a bridge instead.

The secret to a 7-figure landing page isn’t the aesthetic. It’s the Information Architecture. For the YOSHI build, "pretty" wasn't enough. We had to bridge the gap between wellness and nightlife. The Conversion Strategy: 1. The Hook: Immediate value prop above the fold to kill bounce rates. 2. Objection Handling: Solving the "Matcha + Alcohol?" confusion via visual storytelling. 3. The Close: A frictionless subscription UI designed for recurring revenue. Design + Dev + Psychology = ROI.

Learning Shopify coding changed how I see e-commerce. I used to design & develop landing pages, until I decided to go deeper, Now I'm building Shopify pages with code for a client, focusing on one thing: conversion. #CRO #shopifycode #shopify

@agencydez Hey @agencydez Here is my portfolio contra.com/faith_john_2k2… Looking forward to hearing from you

Looking for a landing page designer •Figma design only •Can handle 15+ designs a month at full ramp •High level designs •SaaS, agency, Pharma Good communication required, wants freedom to make the best designs they can. $100 per design Comment your portfolio

@IricMidel Hey @IricMidel I'm Faith a landing page designer Kindly check out my portfolio below contra.com/faith_john_2k2…

The Solution: > - Clarity First: "Finally, a soda you can feel good about." Instant value prop. Scannability: Used benefit pills (Zero Alcohol, No Artificial Ingredients) for the fast-scrolling mobile user. Social Proof: Placed 20,000+ reviews where they can't be missed. Functional CTA: A bold button that stands out against the background.

Good photography isn't a landing page strategy. I see so many premium brands making the mistake on the left: Beautiful imagery, but zero conversion intent. Here is how I transformed this craft beverage hero section to actually drive sales:

The Problem: > - Low contrast: The logo and text disappear into the background. No Headline: The user has to guess what the product is. No CTA: There is no clear "next step" for the customer.

Your ads can bring them to the store, but your Hero section has to close the deal. I just redesigned this hero section for a protein snack brand. The Problem with the 'Current' design: Zero emotion. It looks like a catalog, not a brand. The headline is cut off and hard to read. No social proof in the first fold. The 'Updated' Strategy: ✅ The Emotional Hook: We lead with taste. People don't want "20G Protein"; they want a snack that doesn't taste like cardboard. ✅ Visual Trust: 20,000+ satisfied customers and a 4.9/5 rating placed right above the fold. ✅ Lifestyle Imagery: Showing a person enjoying the product creates an aspirational "mirror effect." ✅ Specific CTA: "Try The Variety Pack" is a much lower barrier to entry than a generic "Shop All." Stop settling for "good enough" designs. Start building for conversion. @J-FUN_DESIGN #Shopify #DTC #CRO #ReploExpert

@ashvinmelwani Keep it simple. Set up three separate ad sets, put your 10 creatives in each, and let them run until you have enough data to pick a winner. Don't let the algorithm decide for you, force it to test them all.

You want to test 10 new creatives against 3 different landing pages. How are you setting this up?

@ashvinmelwani Feel this. Been seeing the same dip. I’ve started leanings harder into advertorials and bridge landers just to filter out the junk. If they aren’t willing to read a few scrolls, they weren't going to buy anyway. Keeps the CVR from tanking even when the traffic quality is mid.

Feel this. Been heavily testing so many elements of our funnel that’s generating a lift in CVR, RPS, and PPS But it literally doesn’t feel like it. I guess could be worse but can’t outpace the drop in CVR coming from Meta.

Most pet brands fail because they sell a "bed." High-converting brands sell a lifestyle upgrade. 🐾 I designed this landing page for Dazy Dog, and the strategy was simple: Stop treating it like a commodity and start treating it like furniture. 3 conversion wins in this layout: Social Proof Anchoring: We lead with media features (Vogue, People) to build immediate authority. Objection Handling: The comparison section kills the "it's too expensive" objection by highlighting the orthopedic/no-sag benefits. Aesthetic Positioning: We aren't just talking about comfort; we're talking about interior design. Design is easy. Designing to convert high-ticket traffic? That’s where the real ROI is.

Actually, AG1 is one of the biggest users of the 'Prestige Advertorial.' They just don't make them look like cheap tabloids. They specialize in the 'Authority-Bridge', long-form pages that look like scientific journals or expert interviews (especially their Huberman and Tim Ferriss funnels). If it reads like an article but ends in a CTA for a 'Welcome Kit,' it's an advertorial. They’ve just mastered the art of making it look like editorial content.

@ayomikunszn AG1 doesn’t run advertorials lol

What brand runs the best advertorials? Can be all niches preferably supplements Proven structures

If you're looking for the best-performing advertorials to study right now, you definitely need to check out the native editorial styles of Hims & Hers and the high-authority "discovery" hooks used by Gundry MD, the transparent storytelling of Ritual, and the aggressive, high-engagement pattern interrupts mastered by V Shred.

@namyakhann I'd love to work with you contra.com/faith_john_2k2…

@ecomqn I’d be more than happy to help you with that 😌

trying listicles this week can't wait to see how it goes

Design is only half the battle. If it doesn't function perfectly on Shopify, it's just a picture. I built this 5-reason listicle advertorial for "Splash For Kids" in Replo. What we’re solving for here: Trust: Instant social proof with "As Seen On" and customer testimonial carousels. Education: Breaking down the 5 key reasons parents should switch. Clarity: An accordion FAQ section to kill objections before they reach the cart. Clean, lightning-fast, and built to scale. Is your landing page doing the heavy lifting for your ads? Let's fix that. DM me.

Why do "5 Reasons Why" pages outperform standard product pages? Because they do the heavy lifting for the customer’s brain. I designed this Splash listicle to handle the 3 biggest friction points in Ecom: 1. Social Proof Overload 2. Objection Handling 3. The 'Post-Purchase' Fear: An FAQ section that kills doubt before the cart. Stop sending warm traffic to cold product pages. Build a bridge instead.

@kevinbanghe @buildaipbc contra.com/faith_john_2k2…

We're hiring designers at @buildaipbc. Reply with your best work. I'll read them personally // we're interviewing the best ones. You will be shipping every day, designing solutions to interesting research problems, and creating the first visual standard for a new type of model. We're looking for people who are at the intersection of art and technology. You'll be a good fit if you: •have good taste in design, music, and cinema •are inspired by Virgil •use cosmos // figma mcp •have shipped something this week TC: $200k

@gvald_ Hey @gvald_ Kindly check your dm I have sent you my portfolio Looking forward to hearing from you

currently looking to expand the team at quasr.fr, Ecom Figma landing page designer: - might lead to long-term position - quality > delivery speed - looking for a creative profile DM me your portfolio to apply

@ecomqn Check your dm

where can I find listicle inspo