Asaf Nadler@AsafNadler
You raised $5M for a crypto payment startup “banking the unbanked.”
But 2.7M+ Nigerians hold $198M in crypto,
and still can’t use it to pay for ChatGPT.
In Ghana, 65,000 users hold >$7M,
but they can’t access Twitter Premium, Notion, or Udemy using crypto payments.
This isn’t a tech gap. It’s an arrogant disconnect.
You built crypto payments for panel slides, not for people.
For an SF VC applause, not Lagos survival.
Crypto payments aren’t slow to adopt because it’s too early, it’s because they’re incorrectly aimed at markets with a lesser pain.
Ever tried subscribing to X Premium in Nigeria?
If your card works, and that’s a big if,
you’ll pay 5x the local rate,
through a shady third party that charges like it’s brain surgery.
UX isn’t the problem. Empathy is.
Try sending a $50 stablecoin payment.
Watch the recipient:
• Pray their wallet syncs
• Dodge scam tokens
• Pay $7 in gas
• Then beg a P2P merchant for fiat
All while you post about “global inclusion.”
Let’s be clear:
Stablecoins didn’t hit PMF. They hit PR.
You’re checking boxes:
✔ “Add on-ramp”
✔ “Partner with @moonpay
✔ “Enable crypto payments”
But ask yourself:
Who’s paying?
Not Americans. They’re using Apple Pay.
Not Europeans. They’re defaulting to Klarna.
And not the emerging markets you say you’re building for because they’re locked out by design.
Crypto doesn’t have a UX problem.
It has a class problem. A care problem.
You’re solving for conference clout,
not the chaos of real-world payments.
And here’s the kicker:
Regulation isn’t the only blocker. Design is.
The unbanked don’t need more decks.
They need delivery.
You want to “help brands accept crypto”?
Cool. But who’s paying with it?
Because it’s not me. Not easily. Not affordably.
Paypal still doesn’t work in Nigeria.
Off-ramps charge a limb.
And most wallets feel like algebra.
I’ve seen founders chasing 0.2% yield in markets that already have Stripe while ignoring $10B+ in
demand from people desperate to pay 5% fee for payment rails.
You didn’t build for the unbanked.
You built for the banked, just with tokens.
So here’s the question that should haunt you:
Are you building crypto payments for the real world, or just role-playing fintech on the conference circuit?
Because crypto payments won’t be judged by its market cap.
It’ll be judged by adoption and the biggest user base in crypto, who is currently left behind.
The unbanked don’t need your promises.
They need your product.
Now go build one.