Shinebrightdiamond รีทวีตแล้ว
Okay… I can’t stay silent anymore 😅
First, I am incredibly proud of our stars. This is not luck this is proof of their power, and also of your power as fans.
And now look at this 🥹
“It’s rare that two people from the same partnership dominate EMV rankings together.
That means the LingOrm fans are amplifying both, which is very strong from a marketing perspective and very important for Dior.”
This is something a close person inside Dior middle east told me. 🥹🤭
He explained that when the top two EMV positions come from the same duo, the brand sees a very strong ROI from that collaboration.
You don’t know how proud I am.
Because the real power here is not only the ranking it is the combined EMV of both.
When Orm Kornnaphat is #1 and Lingling Kwong is #2, their combined impact can outperform entire campaigns🥹🥹💜
But please don’t forget something important:
This year the competition in Paris Fashion Week is very strong.
MIV don’t come only from the stars’ posts.
They also come from top-tier media magazines like Vogue, ELLE, Marie France and many others and from how the public conversation is shaped around them.
Our engagement matters:
how we comment
how we support positively
how we connect Lingling Kwong and Orm Kornnaphat with Dior in a respectful and elegant way
All of this affects SOV (Share of Voice) and TOV (Tone of Voice) how high-end media and audiences perceive them.
Many people also asked me about YoY.
YoY means Year-over-Year.
It compares this year’s results to the same period last year.
For example:
Dior +4% → Dior generated 4% more EMV than last year.
But last year Dior already had huge growth (over 200%), so maintaining growth at this level is already very strong.
Meanwhile:
Chanel +73% big increase due to the new creative direction and many Asian and Thai celebrities attending.
Off-White +245% a massive jump driven by new buzz and celebrities like ZeeNuNew.
This year the buzz is very competitive, with new celebrity partnerships across many brands. You can clearly see it in the YoY evolution of Chanel, Off-White, and others.
And this is also connected to MIV and EMV performance.
So let’s celebrate today because this achievement is huge. 💜
But let’s also continue working smartly and supporting our stars, because together we can go even further.
💜✨
LINGORM BILLION EMV DIORAW26
#LingOrmOwnNo1No2EMVPFW26
@linglingsirilak @ormmormm @Dior
#LingOrm #หลิงออม #LinglingKwong #หลิงหลิงคอง #OrmKornnaphat
#ออมกรณ์นภัส #dior
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