SHIFT Communications

It's game on for CEO #LinkedIn communications. Check out our new playbook for repeatable best practices, critical success factors and 6 examples of CEOs getting it right. bit.ly/3M42Ctk #leadership #thoughtleadership #PR

Our VP Jeff is staffing the @TechCrunch Disrupt press room all day! If any reporters need a room to write or hold an interview, come find him on Level 2 just outside the expo hall #techcrunchdisrupt2025

The first rule of thumb in crisis situations is that you don't make it worse. Yet that's exactly what's going on in the Elon Musk/OpenAI lawsuit. Our agency lead weighs in with @BusinessInsider ⏩ buff.ly/3TRzjzX #crisiscommunications #techPR #b2btechtalk

Many of the most memorable companies and strongest thought leaders have CEOs who are uber-active on #socialmedia. It's takes time and effort, but in our eyes is pretty much critical today. Get our framework and tips --> buff.ly/37i682O

Category creation: it's not easy. For businesses considering or starting to build a new category in 2023, this primer on how to do so across Paid Earned Shared Owned media may be a helpful starting place. buff.ly/3CL72ky #PR #communication #marketing #B2B

Money isn't exactly cheap or flowing right now, so for #startups trying to fundraise in a tough and competitive climate, corporate comms need to be amped up. Here are the most important ways to do that ⏩ buff.ly/3D348JV

DATA: People are pretty split on how business leaders are doing with their executive and internal communications. buff.ly/3T3yOmm #leadership #leadershipcommunications

How much ROI did you leave on the table for your 2023 media coverage and social content by not extending it through paid promotion? Don't do the same in 2024. Get our tips ⏩ buff.ly/417Hz0E

Gartner’s® Hype Cycle™ maps the maturation of emerging tech. In the media, news coverage tends to follow a similar trajectory. We mapped out how that's happening in #AI + #genAI. If you're in the space, our playbook is worth the few minutes read: buff.ly/49YcKPJ

Despite the wave of news coverage around genAI and companies' initial PR pushes, corporate awareness is shockingly low. See just how low in our new survey report ↘ buff.ly/3Rn1LZC

68% of journalists "want to see original research and trend data." Yes, data is super effective for getting tier-1 coverage w/out news, making SMEs stand out, boosting relevance, etc. But creating insights that aren't already out there is tough. Tips ⏩ buff.ly/3Ms8u0O

2024 #CEO resolution: amp up your LinkedIn comms. It's amazing for engaging multiple stakeholder audiences around your mission and vision, and our playbook breaks down best practices, success factors and 6 CEOs getting it right. bit.ly/3M42Ctk #leadership #PR

We 𝐚𝐥𝐦𝐨𝐬𝐭 𝐚𝐥𝐰𝐚𝐲𝐬 recommend pairing earned + influencer media with paid amplification. The content has to match a specific set of criteria, but when it does, the ROI we've seen is huge. buff.ly/3QtwYYQ

Original data can be such a propellant for earned media... and marketing and sales. In our SHIFT/ahead newsletter, we share what makes research assets take flight or fall flat, plus real examples of how we've used survey data to support client objectives. buff.ly/3sUF450

Tip for co's banking on big #CES2024 media coverage. All this should be well underway: -press relationship-building & early previews -analyzing outlets' unique opps -asset dev (FAQs, releases, b-roll, etc.) -on-site award/content opp submissions Prep=success like we had here ↓

When all of a company's agency partners — PR, media buying, social, SEO, branding, etc. — get together for campaign and long-term planning, insights and ideas multiply. We share some of the ways to nurture interagency collaboration here: buff.ly/3iQ5L02

Brand relevance is the currency of #PR success today. Read our new blog for how to forge meaningful connections between your brand and cultural trends/happenings. buff.ly/2UBCZpW

#Healthcare is still having a "moment," driven by megatrends, many of which were kicked off by the pandemic. Companies in the space need to take this once-in-a-generation opportunity to shape impactful, contemporary narratives. buff.ly/3D326cx #healthcaremarketing

By many accounts, the #GenerativeAI market is getting crowded already. For #technology co's trying to market themselves in this space + complicated discussion, our Tech Practice lead lays out helpful communications lessons from past innovation waves buff.ly/3QvaM1R #PR

🔥 It's getting hot in the #genAI market, so check out our newest playbook on how to stay ahead of the media hype cycle already underway. buff.ly/3s3h3Z1

An IPO can be a major missed #PR and #IR opportunity if aggressive communications aren't established early, masterfully told day-of and continued post-#IPO. Our new blog shares a framework to make sure that doesn't happen. buff.ly/3c24MZc