The Dime Lab
70 posts

The Dime Lab
@ShopTheDimeLab
Game-Ready Footballs | Tacky out-of-the box 📦 | Founded by @KurtBenkert 🏈 | https://t.co/tTlatqefJ5







We fixed that problem for fans and enthusiasts that want a real game day feel, but don't have the equipment to mud and prep the footballs themselves. That's why we created The Dime Lab League Ball, real game day grip and feel is no longer an issue.



A new standard of excellence.

Really cool story: 1. @SCHEELS employees are so pleasant. Welcoming and friendly and you can feel the culture of the company everywhere throughout the store 2. The young gentleman on the left walked up to me and asked me if I had checked out @ShopTheDimeLab footballs before. He picks a pink one up and says “man this is my favorite, if you haven’t felt one of these you gotta feel the grip, it’s crazy”. I’m laughing inside and play along and follow up by saying “you’re doing an incredible job selling me this football” and he says something along the lines of “well it has been selling like crazy and personally it’s my favorite football we have — here, feel it” and tosses me the ball. So I catch the football and say “man - you’re good at this, it is crazy grippy…. you might not know this but I co-founded the company” He stops in his tracks and says “wait! You’re Kurt Benkert - dude this is crazy” Long story short we circle back before I leave to get some pictures and what not but the coolest part was that he truly wasn’t trying to “sell” me the football - he was coming by because he saw me looking at them and wanted to tell me how cool they were and that they were flying off the shelves. Very very cool moment and I really am thankful for all of the things happening right now











