Simon Jordan

Ireland has a "Donal" problem, and we will have no hope of ever expelling foreigners and getting our country back without understanding the psychology of a "Donal" So here it is: The archetype behind the handle “Donal” is already familiar to anyone watching Irish public life: mid-30s urban professional, probably works in tech or NGO comms, rents in Portobello with two Brazilians, and still tells his parents in Tullamore he’s “just figuring things out.” Raised in a post-Catholic vacuum, he absorbed the three catechisms that replaced the old one: anti-colonial guilt, neo-liberal cosmopolitanism, and status-driven virtue signalling. 1. Historical guilt as identity Donal’s mental model is stuck on 1921. Every English wrong justifies every present import because “we were colonised too.” That single narrative erases the thousand-year Gaelic civilisation that preceded it and justifies open borders as cosmic pay-back. It also makes him feel morally superior to “knuckle-dragging loyalists” who actually preserved a distinct culture he now wants to dissolve. 2. Status competition masked as morality In a society that no longer reveres saints, reverence migrates to whatever the NYT and RTE call “current year values.” Donal can’t risk being seen as the guy who questions Somali chain-migration because in his peer group that’s social death. Easier to punch down on rural cousins who wave tricolours or Orange sashes—targets who won’t get him cancelled. 3. Educational capture He went through the same Leaving Cert history course that reduced the Irish story to “800 years of oppression” followed by “diversity is our strength.” Any mention of IQ curves, crime stats, or replacement rates is reflexively labelled “far-right,” so he never has to interrogate the data. 4. Economic incentive Donal’s rent is paid by a multinational that needs visa-friendly policy to keep salary costs low. Every extra Indian or Nigerian coder keeps his artisan-coffee lifestyle affordable. Self-interest wrapped in humanitarian language. 5. Spiritual vacuum Strip out Christianity and something else fills the void. Donal’s new religion has one sacrament: public confession of ancestral sin. The penance is demographic surrender. The indulgence is retweeting NGO open-borders slogans and feeling cleansed. 6. Donal has no children and no "skin in the game". What has to be fixed before the country can be reclaimed?: A. Re-anchor identity in blood and soil, not grievance. You can’t love a country you’re taught to apologise for. B. Break the NGO-media-academia triangle that feeds Donal his daily talking points. Starve it of state funding and social-media amplification. C. Reintroduce real consequences for open-borders boosterism: tie immigration policy to housing, wages, and crime metrics. Make Donal defend the cost of his “compassion.” D. Rebuild parallel cultural institutions—podcasts, publishing houses, sports clubs—where Irishness is celebrated rather than pathologised. E. Convert guilt into stewardship: every Irish child should know the island is theirs to hand down intact, not theirs to auction off for status points on Twitter. Until those levers shift, Donal will keep cheering the replacement of his own people while calling it progress.

@OtherBellamy Because it is the same liberal Blairite wordview that led us where we are today. Nothing will be different with reform.

I see a few of my followers are now promoting Restore. We have waited lifetimes for an alternative to Globalist teams blue and red. Finally, Reform U.K. is leading the polls so why on earth wouldn’t you give them a chance? A few unpalatable defections isn’t a good reason.

@narendramodi Awesome. When can they all go back there?

Our ideology is India First and for us, the well-being of Indians is above everything else!

@raelbrav Bad call? A patriot whos main concern is his own country and people and not that of Israel sounds pretty fucking good to me

Bad call Rupert. Very bad call. You are on the same side as Polanski. That’s how you know.

@TheMattBerman @openclaw @vishalojha_me @Meta ads

I run my meta ads with @openclaw for $0/month 😱 here's the system that runs autonomously: step 1: daily health check → social-cli (major shoutout to @vishalojha_me) wraps @Meta's marketing API (token refresh, pagination, rate limits all handled) → am I on track? what's running? who's winning? who's bleeding? any fatigue? → the same 5 questions I asked Ads Manager every morning for 20 years step 2: catch dying ads before CPA spikes → @OpenClaw pulls daily frequency by ad → frequency > 3.5 = audience is cooked, CTR is about to drop → this one signal saves more money than any dashboard step 3: auto-pause bleeders + shift budget to winners → CPA > 2.5x target for 48hrs? auto-pause. no hesitation. → ranks every campaign by efficiency. recommends shifting spend. → last fri it paused an $87 CPA campaign at 3am and scaled my best performer 30% step 4: write new ad copy from your winners → agent analyzes what's working (hooks, angles, CTAs) → generates variations based on the patterns in YOUR top performers → copy modeled on what already converts in your account. step 5: upload ads directly to your account → new creative + copy → live in @Meta Ads Manager → no more downloading, formatting, clicking through the upload flow → agent handles the entire publish cycle step 6: content concepts + morning brief → spots patterns across winners and suggests what to test next → delivers everything to Telegram, Slack, wherever you want it → 90 seconds to read. reply "approved." done. input: your ad account + your target CPA output: an AI that monitors, kills, scales, writes, AND uploads your ads dozens of hours in ad manager → 1 text message I packaged the entire system as the Meta Ads Kit. 5 @OpenClaw skills: - meta-ads (daily checks + auto-pause) - ad-creative-monitor (fatigue detection) - budget-optimizer (efficiency scoring + shift recs) - ad-copy-generator (writes variations from your winners) - ad-upload (publishes creative directly to your account) giving it away free. comment ADS + like + follow (must follow so i can DM)

@oliverwhudson 2026

Ancient + Brave went from £1M annual revenue to £1M a month almost overnight in late 2022. By 2023 they'd hit £10M. 2024 they doubled to £20M. Forecasting £40M+ this year. 90% DTC. Profitable throughout. But the numbers aren't the interesting part. They built their entire creative system, media strategy, and retention model around one idea: transitioning consumers from "supplements as pills" to a permanent lifestyle of Bio-Optimal Rituals. And we've broken down the funnel to show what that actually looks like in practice when a premium D2C wellness brand commits fully to persona-led growth and creative scale. Inside this breakdown, we unpack: - How creative volume and diversity feed Meta's Andromeda system with high-density signals - Why scaling a luxury wellness product requires a fundamentally different creative strategy than a commodity supplement - How to maintain premium brand perception while producing the creative variation Meta's algorithm demands - The role of UGC, high-production, and partnership ads in a sustained performance ecosystem - Why persona-led creative is the only sustainable way to grow a high-ticket D2C product without racing to the bottom on price This isn't a creative swipe file. It's a systems-level breakdown of how a premium wellness brand scales by aligning product, creative, and media around real human biology and real customer psychology. If you're responsible for growth, creative, or paid media, this shows how the winning brands are already operating. Want it? Retweet this post Comment “2026” and I’ll send it over

@maverickecom Playbook

Easiest way to scale ecom brands from $1m/mo to $10m/mo organically (My agency is legitimately best in class at this system) - no wasted samples - no lost time - scale on easy mode - more content for meta ads - cost $5 per video and believable enough to drive real sales $$$ 😂 We’re all gonna eat. The playbook is cut off at 3 minutes in. To get the full version: Comment + Repost PLAYBOOK and I’ll send it over 👊

@judeanceo So would I

AOC would be the type to say “no war with hitler” if it was the 1940s

@ReformWestLon @RestoreBritain_ The point is, if reform win , it wont make any difference. They will not do what needs to be done.

@davidfigeira Ticket

$20k prize ads are now being filmed by people who don’t exist this looks like a normal “i dropped it under the bed” moment handheld angle awkward movement natural lighting exactly the kind of clip you’d scroll past on tiktok but it’s not real it’s fully ai-generated inside seedance no actor no location no reshoots no production costs just a prompt recreating a hyper-relatable scenario engineered to feel accidental, not like an ad manufactured realism is replacing traditional production rt + comment "ticket" and i’ll send you how these are built (follow for dm)

@daffyduckinson Journey

$41k+/month funnels are being driven by “before/after story” pages like this raw phone-style clips emotional framing family energy zero polish it looks like someone documenting a personal journey but the characters are ai generated the storyline is pre-structured and every variation is produced at scale same transformation arc same emotional beats different faces, different hooks, same backend offer no casting no reshoots no waiting for testimonials just synthetic relatability mapped to a direct-response funnel these formats don’t sell with perfection they sell with familiarity rt + comment “journey” and i’ll send the structure (follow for dm)

@DineshDSouza You might think that if you didnt watch it. Or, you're a low IQ Indian

This is so one-sided, it’s embarrassing. Huckabee is the professor and Tucker is the insolent student.

@btharris93 Id rather a Nazi problem tha the alternative

Restore Britain pretty clearly do have a Nazi problem.

@Khaledhzakariah Deport

Rupert Lowe is playing a very, very dangerous game. He has no intellectuals on his side. Only young, angry people who have been radicalised. He is a multimillionaire who thinks he's immune to what's coming for him (he is not). He made many enemies, including some very powerful ones. He will eventually be forced to vanish from public life, at the very least. The young kids following him and doing his bidding just gave away their future and careers. Bookmark this tweet. He might be laughing now, but we will see who laughs last. Racism and neo-Nazism never pay off.

@primalrobin viral

i made an AI old woman looksmaxxing 2 videos. 10 million views. 11k followers. took a format that was already working and changed the angle. reply "VIRAL" for the account + full guide (must be following so i can dm)

@recap_david street

I have a friend running AI street interviews as paid ads... 4.5x ROAS 🤯 $0 spent on creators. $0 spent on production. Just a script + Calico + light video editing. In this video, I walk through the end-to-end process of bringing a viral street interview concept to life: → Scripting the scenes → AI Video generation w/ custom prompting → Editing it all together I'm telling you, you need to start running this style of ad for your brand before it gets saturated by people like me. You will see your CPC's plummet. Comment "STREET" if you want me to send you all of the prompts, the system, and the full tutorial for these ads! (must be following so I can DM)

@JoeJMarston Partnership

The top-performing brands on Meta today are allocating 30–50% of spend to partnership ads because they consistently deliver lower CPAs and higher CTRs. From Meta’s POV, partnership ads aren’t a separate channel or tactic. They’re a creative diversity lever. Partnership ads don’t work because of creators. They work because of identity. The algorithm isn’t asking: “Who is this creator?” It’s asking: “What new information does this ad introduce into the system?” That’s why partnership ads unlock incremental reach when done properly and why they fall flat when brands just reskin the same message with a different face. Same message + different creator ≠ new learning. Different message + different identity = signal. If your partnership ads are just: • Brand script, creator delivery • Same hook, new handle • Volume without distinction You’re not giving the system anything new to work with. Partnership ads aren’t about borrowing audiences. They’re about teaching the algorithm something it didn’t know before. That’s the shift most brands are still missing. And it’s exactly what the system rewards: – A new voice – A new perspective – A new way of telling the story 🤝 Introducing the Partnership Ads Guide, the ultimate resource for unlocking incremental reach. We’ve distilled everything you need to know into a simple, actionable guide with industry examples. Want it? Retweet this post Comment “partnership” and I’ll DM it to you