Ashley McCaffrey

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Ashley McCaffrey

Ashley McCaffrey

@SmashMcCaff

creative director and business owner with a passion for innovative communication strategy, branding, and sports | @zro__g co-founder

Nashville, TN เข้าร่วม Mayıs 2012
2K กำลังติดตาม3.8K ผู้ติดตาม
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Ashley McCaffrey
Ashley McCaffrey@SmashMcCaff·
zro__g site visits are my favorite! Getting to see new places, meet wonderful people, and of course - any excuse to bring my camera along 📸 Check out how our site visit to Stanford played a role in their final art direction! ⬇️
zro__g@zro__g

During our site visit, the staff/student-athletes noted that the warm Spanish Architecture, duality of pines/palms & rich campus textures feel unique to their campus. These aspects served as key inspiration🌲🌴 Full @GoStanford case study: behance.net/gallery/205981…

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Boston
Boston@BostonnLogann·
Guys I designed a basketball court! This is the biggest project I’ve had the privilege to design for and I’m so proud of how it all turned out! Here’s a little thread of everything that went into it 💜✨
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Ashley McCaffrey รีทวีตแล้ว
zro__g
zro__g@zro__g·
We concluded the 2025 @ArrowMcLaren collaboration with yearbook-themed recap graphics capturing the 2025 season! And we're so excited to run it back with them for 2026! 🚀 Full case study: behance.net/gallery/226856…
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Ashley McCaffrey รีทวีตแล้ว
zro__g
zro__g@zro__g·
For the Indy 500, we expanded @ArrowMcLaren "Never Stop Racing" campaign theme into a slew of templates for their internal team to use throughout the week and during the race 🚀 Full case study: behance.net/gallery/226856…
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Ashley McCaffrey รีทวีตแล้ว
zro__g
zro__g@zro__g·
Collection of @ArrowMcLaren templates for their internal team to use throughout the season. All designed with smart objects and built for speed when it comes to updating content as quick as their cars! 🚀 Full case study: behance.net/gallery/226856…
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Ashley McCaffrey รีทวีตแล้ว
zro__g
zro__g@zro__g·
Last year we partnered with the @ArrowMcLaren Indycar Team! We helped develop an art direction extension from their @McLarenF1 team, race posters, motion templates and so much more! 🚀 Full case study: behance.net/gallery/226856…
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Ashley McCaffrey รีทวีตแล้ว
zro__g
zro__g@zro__g·
Last but certainly not least are the Campaign Guidelines — a brand playbook that covers assets, assembly and recommendations so anyone can pick it up and be fully equipped/prepared to create for @UW_WBB 🚀 Full case study: behance.net/gallery/206262…
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Ashley McCaffrey รีทวีตแล้ว
zro__g
zro__g@zro__g·
Motion graphics for @UW_WBB brought the toolkit to life through Brand Loops, Top Play Countdown Templates and Animated Logos/Patterns 🚀 Full case study: behance.net/gallery/206262…
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Ashley McCaffrey รีทวีตแล้ว
Purdue Football
Purdue Football@BoilerFootball·
A burst of speed and a joy to be around. Forever in our hearts 💛
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Ashley McCaffrey รีทวีตแล้ว
Erin (Dunston) Zernechel
Erin (Dunston) Zernechel@e_dunston·
He left too soon. A beautiful soul who mattered and who will always be remembered. He was a bright light during my time at Purdue. Check on your people. Listen a little deeper. You never know what someone is carrying quietly. Your feelings matter. You matter.
Purdue Football@BoilerFootball

The Purdue Football family is deeply saddened by the news of Rondale Moore’s tragic passing. An All-American with an infectious smile, Rondale was a joy on and off the field. Someone who left this world too soon, Rondale will be remembered as a legendary Boilermaker. Our thoughts and prayers are with Rondale’s family and loved ones during this difficult time.

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Ashley McCaffrey รีทวีตแล้ว
chris
chris@Vuhdo·
rondale moore was a large part of what made college football so fun, purdue so fun i’ll never forget him, no purdue fan will. no college football fan should. at the end of the day, athletes are humans too. they’re you and me. they’re people living their dreams. so much more than someone to watch, someone to cheer for. so much more than a game, life is so much more than a sport. every day is a blessing, never forget that. don’t be afraid to be the person that says i love you, i care about you. some people need that more than you’ll ever know. Keep Showing Up. For yourself, for your friends, for your family.
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Ashley McCaffrey
Ashley McCaffrey@SmashMcCaff·
A heartbreaking loss for the Purdue football family 🚂💔 One of my favorite Purdue memories was the electricity Rondale created in the Ohio State Tyler Trent game. Ill never forget the feeling on the field that day. Check in on your loved ones.
Purdue Football@BoilerFootball

The Purdue Football family is deeply saddened by the news of Rondale Moore’s tragic passing. An All-American with an infectious smile, Rondale was a joy on and off the field. Someone who left this world too soon, Rondale will be remembered as a legendary Boilermaker. Our thoughts and prayers are with Rondale’s family and loved ones during this difficult time.

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Ashley McCaffrey รีทวีตแล้ว
zro__g
zro__g@zro__g·
In addition to seasonal graphic templates, we created player-specific feature graphics to highlight individual @UW_WBB student-athlete's brands + the city of Seattle 🚀 Full case study: behance.net/gallery/206262…
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Ashley McCaffrey รีทวีตแล้ว
zro__g
zro__g@zro__g·
Once the look, feel, tone and toolkit were dialed in, we began to design responsive graphic templates for seasonal needs including stat lines, gamedays, quotes and much more! 🚀 Full @UW_WBB case study: behance.net/gallery/206262…
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