Spikes Asia

Ready to level up your creativity? Explore the event, and register now to enjoy the early bird rate till 27 February 2026: on.lions.co/4aYmqMI

You’ll also dive into the trends shaping today’s creative landscape, from short‑form video and online commerce to storytelling, AI‑powered creativity, and the influence of local culture.

We’re thrilled to announce more speakers who’ll be joining the line-up at the #SpikesAsia2026 Creative Campus on 12 March 2026.

This strategic use of media transformed everyday logistics into a powerful communication channel, allowing Heineken to dominate outdoor spaces, where alcohol advertising is typically banned and making Heineken a part of the festive narrative in a way no other beer brand could.

To stand out, Heineken tapped into the cultural significance of auspicious new year greetings, cleverly cropping their logo to complete festive greetings on their trucks.

Happy Lunar New Year from all of us at @SpikesAsia! As we welcome the Year of the Horse, we wish everyone prosperity, abundance and success in the new year. As the celebrations unfold, here’s a campaign that stood out during the festive season, even when hiding in plain sight.

We’re pleased to announce the 2026 Innovation Spikes Shortlist. The Innovation Spikes celebrate ground-breaking innovation, technology and problem-solving ideas that turn imagination into impactful reality. See what made this year’s shortlist on The Work: on.lions.co/4cxTVXk

Join us to gain new skills, connect with leaders, and elevate your creative thinking. Explore the event and secure your spot: bit.ly/403umGa

Led by industry experts, the programme offers practical guidance on how creativity builds brands, earns trust, and creates real impact in a world that is undergoing incredible transformation.

We’re excited to announce our first speakers for the Creative Campus at #SpikesAsia2026! The Creative Campus is a one‑day learning experience for anyone looking to understand how creativity drives modern marketing across both B2C and B2B.

Secure your pass and join us as we celebrate the benchmark-setting creativity defining the region: bit.ly/4psO1tG

The Advertiser of the Year Award will be presented to Angelina Villanueva, CMO, Asia Business Unit, McDonald’s, at the Spikes Asia Awards Gala and Dinner taking place at The Capitol Theatre, Singapore on Thursday 12 March 2026.

Congratulations to @McDonalds | #SpikesAsia2026 Advertiser of the Year The global brand is recognised for its creative ambition and impact across APAC, consistently setting benchmarks and showcasing creative excellence across diverse markets in the region.

Don’t miss your chance to benchmark your work against the best of APAC creativity. Submit your work today: bit.ly/4pxCH0c The final deadline is on 29 January 2026. Need more time? Reach out to our Awards team at awards@spikes.asia for support with your submissions.

We spoke with Francois Claverie, Nobuaki Nogamoto and Ozy Kaganoguzbeyoglu to find out how Canva made its mark in Japan: spikes.asia/news/francois-…

Independent agency and first-time winner @ultrasupernew earned a Silver Spike in Film for ‘Make it Unbelievable’ – a collaboration between two of Japan’s biggest stars, Takeshi Kitano and Gekidan Hitori.