D2C Watch

Disclaimer: The observations in this post are based solely on publicly available content. We are not making legal accusations or claims of fraud. We are raising questions based on what we observed and encouraging appropriate parties to investigate. Medvi and their $1.8B in revenue is truly amazing. What's more amazing is the fact that a company at that scale appears to be running paid Facebook ads featuring doctor profiles that raise serious questions about their authenticity. We'll just point out one example. Facebook ad library link: facebook.com/ads/library/?i… Meet "Dr. Taylor Moore." We're not sure why a real doctor would need what appear to be AI generated images for their Facebook page, but that's a question for them. In the first image on the page, the name on the lab coat doesn't match the name on the page. In another image, the name on the lab coat is completely distorted, a well-documented artifact of AI image generation models that struggle to render text accurately.

Disclaimer: The observations in this post are based solely on publicly available content. We are not making legal accusations or claims of fraud. We are raising questions based on what we observed and encouraging appropriate parties to investigate. Medvi and their $1.8B in revenue is truly amazing. What's more amazing is the fact that a company at that scale appears to be running paid Facebook ads featuring doctor profiles that raise serious questions about their authenticity. We'll just point out one example. Facebook ad library link: facebook.com/ads/library/?i… Meet "Dr. Taylor Moore." We're not sure why a real doctor would need what appear to be AI generated images for their Facebook page, but that's a question for them. In the first image on the page, the name on the lab coat doesn't match the name on the page. In another image, the name on the lab coat is completely distorted, a well-documented artifact of AI image generation models that struggle to render text accurately.

Disclaimer: The observations in this post are based solely on publicly available content. We are not making legal accusations or claims of fraud. We are raising questions based on what we observed and encouraging appropriate parties to investigate. Medvi and their $1.8B in revenue is truly amazing. What's more amazing is the fact that a company at that scale appears to be running paid Facebook ads featuring doctor profiles that raise serious questions about their authenticity. We'll just point out one example. Facebook ad library link: facebook.com/ads/library/?i… Meet "Dr. Taylor Moore." We're not sure why a real doctor would need what appear to be AI generated images for their Facebook page, but that's a question for them. In the first image on the page, the name on the lab coat doesn't match the name on the page. In another image, the name on the lab coat is completely distorted, a well-documented artifact of AI image generation models that struggle to render text accurately.

The NYT just profiled a $1.8B revenue company with 2 employees. Medvi is a telehealth GLP-1 provider built by Matthew Gallagher, 41, from his house in LA. He launched in September 2024 with $20,000. Here are the numbers: Month 1: 300 customers Month 2: 1,300 customers 2025 full year: $401M revenue, 250,000 customers 2026 run rate: $1.8B Net margin: 16.2% ($65M profit) Total employees: 2 (him and his brother) Outside funding: $0 How it works: Medvi is a front end. Two platforms — CareValidate and OpenLoop Health — handle doctors, prescriptions, pharmacies, shipping, and compliance. Gallagher handles brand, website, ads, checkout, and customer service. All built with AI. His stack: ChatGPT, Claude, and Grok for code. Midjourney and Runway for ad creative. ElevenLabs for voice. Custom AI agents to connect systems. AI chatbot for customer service (which initially hallucinated fake prices he had to honor). For comparison: Hims & Hers did $2.4B revenue last year with 2,442 employees and 5.5% net margins. Gallagher is running 3x the margin with a fraction of a percent of the headcount. Back into the unit economics: ~$336M in total costs, probably $160-200M to the telehealth platforms, leaving $130-170M mostly in marketing. Against 250,000 customers, that's a $500-700 CAC. High, but it works because his overhead is virtually zero and LTV at ~$200/month holds up. He's expanding fast. Men's health launched in February — 50K customers in month one. Meal delivery went live last month. Women's health, hair growth, supplements, and skincare are next. The vulnerability: zero moat. No proprietary tech, no doctor network, no pharmacy infrastructure. CareValidate or OpenLoop could raise fees or launch competing brands. Anyone could replicate this model in weeks. Right now, the margins are enormous for anyone who moves fast enough. The question is how long that window stays open. nytimes.com/2026/04/02/tec…

Disclaimer: The observations in this post are based solely on publicly available content. We are not making legal accusations or claims of fraud. We are raising questions based on what we observed and encouraging appropriate parties to investigate. Medvi and their $1.8B in revenue is truly amazing. What's more amazing is the fact that a company at that scale appears to be running paid Facebook ads featuring doctor profiles that raise serious questions about their authenticity. We'll just point out one example. Facebook ad library link: facebook.com/ads/library/?i… Meet "Dr. Taylor Moore." We're not sure why a real doctor would need what appear to be AI generated images for their Facebook page, but that's a question for them. In the first image on the page, the name on the lab coat doesn't match the name on the page. In another image, the name on the lab coat is completely distorted, a well-documented artifact of AI image generation models that struggle to render text accurately.

Disclaimer: The observations in this post are based solely on publicly available content. We are not making legal accusations or claims of fraud. We are raising questions based on what we observed and encouraging appropriate parties to investigate. Medvi and their $1.8B in revenue is truly amazing. What's more amazing is the fact that a company at that scale appears to be running paid Facebook ads featuring doctor profiles that raise serious questions about their authenticity. We'll just point out one example. Facebook ad library link: facebook.com/ads/library/?i… Meet "Dr. Taylor Moore." We're not sure why a real doctor would need what appear to be AI generated images for their Facebook page, but that's a question for them. In the first image on the page, the name on the lab coat doesn't match the name on the page. In another image, the name on the lab coat is completely distorted, a well-documented artifact of AI image generation models that struggle to render text accurately.

Disclaimer: The observations in this post are based solely on publicly available content. We are not making legal accusations or claims of fraud. We are raising questions based on what we observed and encouraging appropriate parties to investigate. Medvi and their $1.8B in revenue is truly amazing. What's more amazing is the fact that a company at that scale appears to be running paid Facebook ads featuring doctor profiles that raise serious questions about their authenticity. We'll just point out one example. Facebook ad library link: facebook.com/ads/library/?i… Meet "Dr. Taylor Moore." We're not sure why a real doctor would need what appear to be AI generated images for their Facebook page, but that's a question for them. In the first image on the page, the name on the lab coat doesn't match the name on the page. In another image, the name on the lab coat is completely distorted, a well-documented artifact of AI image generation models that struggle to render text accurately.

Disclaimer: The observations in this post are based solely on publicly available content. We are not making legal accusations or claims of fraud. We are raising questions based on what we observed and encouraging appropriate parties to investigate. Medvi and their $1.8B in revenue is truly amazing. What's more amazing is the fact that a company at that scale appears to be running paid Facebook ads featuring doctor profiles that raise serious questions about their authenticity. We'll just point out one example. Facebook ad library link: facebook.com/ads/library/?i… Meet "Dr. Taylor Moore." We're not sure why a real doctor would need what appear to be AI generated images for their Facebook page, but that's a question for them. In the first image on the page, the name on the lab coat doesn't match the name on the page. In another image, the name on the lab coat is completely distorted, a well-documented artifact of AI image generation models that struggle to render text accurately.

Disclaimer: The observations in this post are based solely on publicly available content. We are not making legal accusations or claims of fraud. We are raising questions based on what we observed and encouraging appropriate parties to investigate. Medvi and their $1.8B in revenue is truly amazing. What's more amazing is the fact that a company at that scale appears to be running paid Facebook ads featuring doctor profiles that raise serious questions about their authenticity. We'll just point out one example. Facebook ad library link: facebook.com/ads/library/?i… Meet "Dr. Taylor Moore." We're not sure why a real doctor would need what appear to be AI generated images for their Facebook page, but that's a question for them. In the first image on the page, the name on the lab coat doesn't match the name on the page. In another image, the name on the lab coat is completely distorted, a well-documented artifact of AI image generation models that struggle to render text accurately.

Disclaimer: The observations in this post are based solely on publicly available content. We are not making legal accusations or claims of fraud. We are raising questions based on what we observed and encouraging appropriate parties to investigate. Medvi and their $1.8B in revenue is truly amazing. What's more amazing is the fact that a company at that scale appears to be running paid Facebook ads featuring doctor profiles that raise serious questions about their authenticity. We'll just point out one example. Facebook ad library link: facebook.com/ads/library/?i… Meet "Dr. Taylor Moore." We're not sure why a real doctor would need what appear to be AI generated images for their Facebook page, but that's a question for them. In the first image on the page, the name on the lab coat doesn't match the name on the page. In another image, the name on the lab coat is completely distorted, a well-documented artifact of AI image generation models that struggle to render text accurately.

Disclaimer: The observations in this post are based solely on publicly available content. We are not making legal accusations or claims of fraud. We are raising questions based on what we observed and encouraging appropriate parties to investigate. Medvi and their $1.8B in revenue is truly amazing. What's more amazing is the fact that a company at that scale appears to be running paid Facebook ads featuring doctor profiles that raise serious questions about their authenticity. We'll just point out one example. Facebook ad library link: facebook.com/ads/library/?i… Meet "Dr. Taylor Moore." We're not sure why a real doctor would need what appear to be AI generated images for their Facebook page, but that's a question for them. In the first image on the page, the name on the lab coat doesn't match the name on the page. In another image, the name on the lab coat is completely distorted, a well-documented artifact of AI image generation models that struggle to render text accurately.

Disclaimer: The observations in this post are based solely on publicly available content. We are not making legal accusations or claims of fraud. We are raising questions based on what we observed and encouraging appropriate parties to investigate. Medvi and their $1.8B in revenue is truly amazing. What's more amazing is the fact that a company at that scale appears to be running paid Facebook ads featuring doctor profiles that raise serious questions about their authenticity. We'll just point out one example. Facebook ad library link: facebook.com/ads/library/?i… Meet "Dr. Taylor Moore." We're not sure why a real doctor would need what appear to be AI generated images for their Facebook page, but that's a question for them. In the first image on the page, the name on the lab coat doesn't match the name on the page. In another image, the name on the lab coat is completely distorted, a well-documented artifact of AI image generation models that struggle to render text accurately.

Disclaimer: The observations in this post are based solely on publicly available content. We are not making legal accusations or claims of fraud. We are raising questions based on what we observed and encouraging appropriate parties to investigate. Medvi and their $1.8B in revenue is truly amazing. What's more amazing is the fact that a company at that scale appears to be running paid Facebook ads featuring doctor profiles that raise serious questions about their authenticity. We'll just point out one example. Facebook ad library link: facebook.com/ads/library/?i… Meet "Dr. Taylor Moore." We're not sure why a real doctor would need what appear to be AI generated images for their Facebook page, but that's a question for them. In the first image on the page, the name on the lab coat doesn't match the name on the page. In another image, the name on the lab coat is completely distorted, a well-documented artifact of AI image generation models that struggle to render text accurately.

Disclaimer: The observations in this post are based solely on publicly available content. We are not making legal accusations or claims of fraud. We are raising questions based on what we observed and encouraging appropriate parties to investigate. Medvi and their $1.8B in revenue is truly amazing. What's more amazing is the fact that a company at that scale appears to be running paid Facebook ads featuring doctor profiles that raise serious questions about their authenticity. We'll just point out one example. Facebook ad library link: facebook.com/ads/library/?i… Meet "Dr. Taylor Moore." We're not sure why a real doctor would need what appear to be AI generated images for their Facebook page, but that's a question for them. In the first image on the page, the name on the lab coat doesn't match the name on the page. In another image, the name on the lab coat is completely distorted, a well-documented artifact of AI image generation models that struggle to render text accurately.

Disclaimer: The observations in this post are based solely on publicly available content. We are not making legal accusations or claims of fraud. We are raising questions based on what we observed and encouraging appropriate parties to investigate. Medvi and their $1.8B in revenue is truly amazing. What's more amazing is the fact that a company at that scale appears to be running paid Facebook ads featuring doctor profiles that raise serious questions about their authenticity. We'll just point out one example. Facebook ad library link: facebook.com/ads/library/?i… Meet "Dr. Taylor Moore." We're not sure why a real doctor would need what appear to be AI generated images for their Facebook page, but that's a question for them. In the first image on the page, the name on the lab coat doesn't match the name on the page. In another image, the name on the lab coat is completely distorted, a well-documented artifact of AI image generation models that struggle to render text accurately.