TimeTrial Studios
1.9K posts

TimeTrial Studios
@TimeTrialss
Photographer//Filmmaker//F1//Golf

The below post is why LeBron James took time out of his schedule to play golf and talk like a good-old-boy with a group of Florida rednecks. Nike is cooked. The company ran off the American base turning LeBron into Al Sharpton Lite. Memphis.


Nike wiped out $200B+ in market cap since November 2021. And the chart actually understates how bad it is. This company made one bet that destroyed everything: the direct-to-consumer pivot. During COVID, Nike's online sales surged, and management convinced themselves the stay-at-home economy was permanent. They pulled product from Foot Locker, Dick's, and thousands of wholesale partners to push buyers through Nike.com and Nike stores. That ceded physical shelf space to On Running, Hoka, New Balance, and every competitor happy to fill the void. By the time Nike brought Elliott Hill in as CEO, customers had already moved on. The China numbers are staggering. Seven straight quarters of declining revenue. Greater China sales dropped 17% last quarter. Next quarter Nike expects a 20% plunge. Meanwhile Lululemon is posting double-digit growth in the same market. Anta and Li-Ning are eating Nike's share from below. Nike's China revenue contribution fell from 18.6% in 2021 to 14.2% in 2025. Yesterday Goldman Sachs, JPMorgan, and Bank of America all downgraded the stock on the same day. Net income fell 35% year over year. Gross margin has declined for seven consecutive quarters. And the stock still trades at 38x forward earnings, a premium over the S&P 500 average of 22x. This is what a slow-motion brand collapse looks like with a luxury multiple attached to it. The turnaround keeps getting pushed further out. Management promised growth by early 2027. Wall Street priced that in. Now it's late 2027 at best. The scariest part: Nike is still the #1 sportswear company by market cap. If this is what #1 looks like, the rest of the industry is running a different race entirely.



Antonio Lobato. 🗣️ “Es maquiavélico coger los datos de audiencia y decir: ‘Es por la normativa’. Qué puñetas va a ser por la normativa” “La gente que le gusta la F1 se levanta aunque sea a maldecir. El problema es la gente que se levantaba para ver a Fernando y Carlos que ya no se levanta”.


honest opinions was max over the limit here or is it just about fine


Pure racing 💀





Pure racing 💀


According to @F1Maximaal_nl, Max Verstappen and F1 CEO Stefano Domenicali are set to have dinner together soon, amid ongoing discussions over the current regulations. [f1maximaal.nl/opinie/verstap…]
























