TrackBee 🐝

We're heading to Shoptalk in Las Vegas next week! 🐝 🇺🇸 Curious how TrackBee can improve your Meta, Google, or Klaviyo results? Want to see what better data actually does for your ROAS? Send a message to connect! See you in Vegas. 🎰

Next week we'll be at Webwinkel Vakdagen - the biggest ecommerce event in the Netherlands. 🐝 🇳🇱 March 25 & 26 - Jaarbeurs Utrecht - Stand 178. Come say hi if you want to know what's really happening between your Shopify store and your ad platforms & Klaviyo. We'd love to show you how to turn lost data into more revenue. Free tickets at wwv.nl 🎟️ #webwinkelvakdagen #shopify #ecommerce #tracking

Your email & ad campaigns for your #Shopify store suck. 👎 But not because of your ad creatives, your targeting, or your email copies. It's your data. Here's what's actually happening behind the scenes. 👇

The most expensive employee at your company is one you've never met. Your pixel. Shows up every day. Does 60% of its job. Doesn't tell you about the other 40%. #Meta and #Google treat the incomplete data as the full picture. Then you wonder why CPAs keep climbing. It's not your creative. It's not your bidding. It's the data. trackbee.io/how-it-works

The TrackBee Partner Program is live. For the agencies fixing attribution, recovering lost conversions, and making platform algorithms actually work. What's in it: → Official Partner badge → 20% revenue share for 12 months → Partner → Silver → Gold tiers → Listed in our Partner Directory Want in? Book a call: trackbee.io/partners #Shopify #tracking #meta #tiktok #googleads #ga4 #klaviyo #serversidetracking #data #partnerprogram #partner

The difference between a 5 and a 9? Better data quality. Server-side tracking + enriched events = higher #Meta #EMQ scores. Here's how to boost your for your @Shopify store: trackbee.io/blog/how-to-im…

Score 8–10: Great ✅ High-quality signal for #Meta's #algorithm ✅ Better #targeting. Lower CPAs. Stronger #ROAS ✅ Your ad spend actually goes where it should This is where you want to be. And it's more achievable than you think.

@Meta gives your tracking a report card. It's called Event Match Quality (#EMQ). Score of 1–10. Most #Shopify brands have never checked it. Those who have? Usually sit around 4–6. Here's what each score range actually means 🧵👇

Your agency spends hours troubleshooting tracking. What if that time went to strategy instead? Every media buyer knows the drill. Client call. Meta says one thing. Shopify says another. You spend 20 minutes explaining why the numbers don't match - instead of talking about growth. Digiceptual, a performance marketing agency scaling fashion and lifestyle brands on Shopify, dealt with the same friction across client accounts. Inconsistent conversion data. Weeks-long server-side tracking setups. Algorithms optimizing on incomplete information. Then they made TrackBee standard infrastructure on every client account. The results: → ROAS went from 2.1 to 4.3+ (+105%) → Meta Event Match Quality jumped to 90%+ → CPAs dropped 22% → Setup time: 5 minutes per client. No developers needed. But the biggest shift? Client conversations changed. Less time explaining data gaps. More time scaling campaigns. If you're running an agency on Shopify and tracking is still a per-client headache - there's a simpler way. Read the Digiceptual case study: trackbee.io/case-studies/d… #shopify #agency #marketing #tracking #googleads #tiktokads #klaviyo #meta #facebook #pinterest #roas

You wouldn't let a pilot fly blindfolded. So why are your advertising algorithms doing exactly that? Every time a browser blocks a conversion event, @Meta , @GoogleAds , #TikTok and @Pinterest loses a data point. Ad blockers, iOS privacy, browser restrictions - they all eat signals before they reach the algorithm. What's left? Maybe 60-70% of what actually happened in your store. The algorithms still optimize. But they optimize on an incomplete picture. It avoids "non-converters" who actually did convert. They narrow targeting based on gaps, not reality. The result: CPAs creep up, ROAS drops, and you blame the creative. But the creative isn't the problem. The input data is. Fix the data, and the algorithms fix themselves. See how it works: trackbee.io/how-it-works?u…

Salut @vb_ecom , Le problème avec le tracking natif de Meta pour Shopify, c’est qu’il manque encore des événements et qu’il ne reconnaît pas correctement les visiteurs récurrents. Cela entraîne des données manquantes et de mauvais signaux dans Meta qui affecte négativement la capacité de cibler la bonne audience. TrackBee résout ces deux points: - Les événements que Meta ne capturait pas: de la visite initiale jusqu’à l’achat. - Une meilleure reconnaissance des utilisateurs récurrents, afin que les événements puissent être enrichis et correctement attribués à tes visiteurs/clients. Cela résulte en: - Moins de données manquantes dans tes plateformes publicitaires - Des signaux plus pertinents pour optimiser tes campagnes Nous recommandons d’utiliser TrackBee en combinaison avec Meta, c’est ce qui donne les meilleurs résultats. C’est également la recommandation de Meta. Si tu veux comparer la qualité des données : - Crée un nouveau pixel dans ton compte publicitaire - Connecte ce nouveau pixel à TrackBee - Tu pourras alors comparer les Event Match Quality Scores (EMQ) entre les deux pixels. N’hésite pas si tu as des questions ! Ravi d’aider 🐝

Les e-commerçants, les solutions comme wetracked ou trackbee sont vraiment meilleures que le tracking de base Meta avec cookies bien configurés ? Vous voyez vraiment une augmentation des perfs ? Ou à l’inverse un tracking moins bon pousse l’algo à se dépasser ?

🛍️ Black Friday & Cyber Monday are coming up. And a lot of @Shopify stores are about to waste a huge chunk of their traffic. When your tracking isn’t set up right, Meta, Google Ads, TikTok, Pinterest and Klaviyo can’t see what’s really driving your sales. That means: 💸 Wasted ad spend 📉 Poor campaign optimization 📧 Klaviyo flows that never trigger because “add to cart” and “browse” events go missing Black Friday traffic is a data goldmine, if you capture it right.

🚨 You’re losing a lot of Klaviyo cart & browse abandonment revenue. In this video, we'll explain how to fix this. You’ve set up your browse and cart abandonment flows. They look like they’re working. But in reality, far fewer emails are being sent than should be, because Klaviyo misses events. 👉 Shoppers switch between mobile & desktop 👉 Cookies expire 👉 In-app browsers break the connection The result: Less tracked events → less triggered flows → less email sent → less revenue made. And this doesn’t just happen occasionally, it happens all the time. That’s where TrackBee comes in: ✅ We capture more browse and add-to-cart events directly from Shopify ✅ We enrich anonymous events with data from persistent shopper profiles ✅ We make sure Klaviyo can trigger more flows, more accurately The outcome? 📈 2–3x more abandonment revenue in Klaviyo 📈 Richer data that also powers Meta, Google, TikTok & Pinterest campaigns 📺 You can also watch this video on our YouTube channel: youtube.com/watch?v=bC302B… #klaviyo #abandonedcart #ecommerce #emailcampaigns #shopify

Most marketers don’t realize their campaigns are being held back by incomplete & low quality data. Ad platforms like Meta, Google, and TikTok now run almost entirely on algorithms. But when those algorithms don’t see the full picture, because tracking pixels miss conversions, your results suffer. In this video, we break down: ✅ Why tracking pixels fail ✅ The impact on ROAS, targeting, and Klaviyo flows ✅ Why you need to feed the algorithms better data for better results You can also check the video on YouTube: youtube.com/watch?v=La_hJN… Next up: How TrackBee solves your data problem. Visit our website: trackbee.io #shopify #meta #googleads #tiktok #klaviyo #pinterest #serversidetracking #tracking #ecommerce #campaigns #roas