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Why do I believe Blokyz can build a successful IP in Web3?
Got asked this on a call earlier this week. Sat with it for a bit and figured I will just write down where my head is at.
Honestly it's a valid question. There are only a handful of real success stories among Web3 IPs. Pudgy, Clayno, GVC, Chimpers, Quirkies and a few others have done really well; many others have tried, but with limited success.
The biggest problem in my view is distribution. A lot of web3 IPs try to crack it by going after web2 audiences and that bridge is rough. We've seen it from both sides. Our team has spent years scaling IPs for some of the top gaming brands in web2. And a couple of years ago we also bootstrapped a comic marketplace where we onboarded 500+ web2 creators onto web3 monetisation rails. For every creator who came on, we were probably talking to five. Four out of those five would back out the moment web3 or NFTs came up. They thought it was a scam. I believe that changes as the space matures. But right now, that bridge is real.
So we're going the other way. We want to grow inside web3 first. Work with the brands and communities that are already here and make high quality designer collectibles for them.
The collectibles are central to our vision. Something physical you can hold, place on your desk builds a connection that something only digital can't. Currently we are already working with 20+ web3 brands who have over 15M+ users between them. That gives us a way to show up in front of real communities, organically, with something special and tangible in their hands.
We are also building our own universe of characters in parallel that will give us the freedom to explore the IP through various lenses in the long term. But the partnerships and the collectibles is what will give us reach among real collectors early on.
Building an IP takes years. We know that. But if someone asks me why I think we have a shot - this is it!
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