Veronica Pullen

Is starting a Substack newsletter right for you? All your Substack publishing questions answered here: open.substack.com/pub/veronicapu…

They’re Not Ready to Buy… What Now? So, you’ve met, or been found by, someone new… online or offline… and they’re not ready to buy yet. What happens next? Perhaps they’ll visit your website to read a blog post? They might follow your social updates? They could take your business card? Perhaps they’ll visit your website to read a blog post. 99% of the people who come across you are not going to be ready to buy yet. So, then what? Well, they might see you again online or at the next event you attend, but you can’t rely on either. This is where your LEAD MAGNETS come in. A lead magnet is something of value that you offer to people who come across you, that they can access for free, in exchange for giving you their name and email address… … so you can follow up with them regularly, stay front of mind, and be the FIRST person they think of when they are ready to buy, or hear of someone who is. They’re only CURIOUS at this stage, so won’t be motivated enough yet to invest much time on a solution. They’re not going to be ready to book your free consultation yet, for example. But, they will be attracted to a quick to consume, quick to implement, lead magnet that delivers a quick-win, ‘mini-result‘. A checklist is an example of a lead magnet for your curious audience. Now, even if you never come across each other on social again, or at another event (or you get kicked out of either), you’ll always be able to follow up to stay in touch and front of mind because your email database is YOURS, forever. And as you build and nurture a relationship with your subscribers, they’ll transition through the groups until (if/when) they are ready to buy.

The BIG Myth About Success Online! Whose Success Model Are You Aspiring To? There is a ‘general consensus’ is that you can only really say you’ve achieved success online when you’ve: -Built fully automated lead generation and sales conversion funnels -Systemised the day to day running of your business to remove yourself from the day to day client work -Turned your entire business into a series of passive, recurring income streams But, what if you achieved that? Would you be truly happy? Would you feel a deep fulfillment at a soul level? Is that what you REALLY want? You see, there was a time when I thought a fully automated, systemised, recurring passive income machine is what constituted success online for me. I created programs that deliver me income each month for very little investment of my time. But the idea of spending day after day on the phone ‘selling’ felt too mechanical. Certainly not fun. When I look back at the past few years, the times when I’ve been most fulfilled, most in flow, and most excited about my business are when I am designing, promoting, filling and delivering programs where I get to work live with clients. Whose vision of success online are you aspiring to? Is it yours? Truthfully? It’s an amazing feeling seeing the notifications that cash has dropped into your bank account while you’ve been off doing something else. But what is INCREDIBLE is when you are building a business in the way that most fills YOU up – not following someone else’s system or ‘ideal business model’. Just be sure that whatever goal you are working towards is YOUR goal – that you’re designing your aligned business that will fill you up at a soul level. Because here’s the other thing… it’s SO easy to get sucked in to the latest ‘strategy‘ when you’re seeing people talking about the incredible results they’ve achieved from following this particular model. It’s too easy to doubt yourself and question whether they know more than you – that their way is ‘right’ and your way is ‘wrong‘. Well, it’s easy if you haven’t yet discovered how to tap into your own source of guidance and get into alignment, that is. And once you’ve learned how to hear the guidance you’re being given, you’ll instantly be able to dismiss any shiny new thing that comes along if it isn’t in alignment with what you really, truly want for YOU. You’ll know categorically when you’re on YOUR right path. You won’t want or need external validation – you’ll just know.

Somatic Copy™ is the new name for the method of 'full body yes' copywriting I write and teach. It's persuasive copy that honours your reader's nervous system - so their body and mind align with their decision to say "Thank you, yes" - and they wake up tomorrow still happy they did. See the case study - how my somatic copy rewrite performed for Katya... veronicapullen.co.uk/2026/04/somati…

Get the full story at veronicapullenuk.substack.com

Are you thinking of starting your own #Substack publication? Then, here are 3️⃣reasons why you should join my “Spoonie Fulls of Substack Insiders” today… 1️⃣ The “Substack Startup Club” programme has gone live. This is my brand new programme for potential Substack newsletter publishers that will guide you step by step through how to plan, build and grow on Substack 2️⃣ When you become a “Spoonie Fulls of Substack Insider” over 1,000 quids worth of my online programs come as a bonus. Your bonuses will give you what you need to. - Write magnetic marketing content that converts, effortlessly ✍️ - Plan, promote and sell digital products that leverage your knowledge into repeat sales 🧾 - Align with your unique design and find your path of resistance to grow your online business sustainably 😃 📝- Write sizzling sales page copy that sells to sceptics Soon, I’ll strip some of these bonuses out. For now, these (and more!) are all included. 3️⃣ You get instant access to my proven “Clarity Clairvoyance” process that will unearth your aligned Substack niche… 🔮 PLUS I’ll personally tune in to your journal notes and tell you what I see and sense from your energy. Through the activation questions, you’ll dial into your inner guide and hear what they want you to know. Clarity Clairvoyance has previously unearthed online niches for offline business owners, uncovered new offers that sell out before they can launch and turned hobbies into aligned income. If you are unsure of what your Substack niche could be or curious to explore what you cannot yet see, ask your Clarity Clairvoyant and receive answers you can trust. With me helping you decipher what they say. (Soon, I’ll only provide this personal feedback for people who upgrade to VIP. For now, it’s included for all Insiders). When you join the Spoonie Fulls of Substack Insiders now… Step by step, you’ll get what you need to start and optimise yoir Substack newsletter, for sustainable success. Then over the next 12 months, we will build, grow and scale our subscribers on Substack, profitably, together. Start learning today.

Download Your FREE "Fill-in-the-Blanks" Sales Copy Template & Start Generating Leads 24/7, Today! Publish your sizzling sales copy & bring perfect-fit prospects flocking to your DMs, in ONE HOUR or less! STEP BY STEP, YOU WILL: ⭐ Define your perfect prospects and match your message to their innermost thoughts, so they stop scrolling when they see your post. ⭐ Clearly communicate how your offer serves your customers, so they are blown away by the value and contacting you becomes their priority. ⭐ Increase your impact and income when eager potential buyers rush to you, the second they finish reading your compelling copy. Download your copy today

Do you struggle to get testimonials from clients? It might be because you’re asking “Responders” to initiate, and because that’s difficult for us, we put it off and you lose out. Try this instead… YOU write the first draft based on feedback they have previously given you and highlighting the specific result you sell. Then send it to them and say you’ve put this together based on information they’ve given you previously and ask if they’re happy for you to use it in your marketing. Now they’re RESPONDING and they’ll have the ideas and inspiration for tweaks they want to make. Or they will be happy for you to use what you’ve already written. Either way, you get your testimonial.

9 Steps To Getting More Reach On Facebook | Part 2 veronicapullen.co.uk/2014/02/gettin…

Copywriting Tips: How to Craft Compelling Headlines The ability to craft compelling headlines is a vital skill if your content is going to stand out from the noise and be read. If you don’t read tabloid newspapers, it’s worth spending a few minutes a couple of times a week scrolling through the website of one of the tabloids. Pay particular attention to the headlines that attract your attention, and note how they relate to the story they want you to read. I have a couple of ‘go-to’ strategies that I use to speed up this process for myself, that may be useful to you too: Number one is the quickest. It’s a Chrome/Firefox extension called Headlinr – a keyword based headline creator that costs $37. You type in your keyword/s, and Headlinr will show you a long list of high-converting headlines that you can swiftly swipe and edit. Number two is to manually map out your headline from the following five types of headlines: #1: Number headlines: xx [number of …] to [how] to [get result] “15 ways to eat chocolate and lose weight” “4 words you must tweet daily to get more warm leads from Twitter” #2: Reader action-taking headlines: The [pain] to achieve [result], or the [result] from [avoiding pain] “The daily habit every parent must learn to protect their child’s health” “The call-to-action you must include to sell high-ticket programs from your webinars” #3: How To headlines: How to [do what] to [achieve result] or [avoid pain] “How to eat chocolate every day and stay slim” “How to convert more Twitter followers into warm leads” #4: Informational headlines: (similar to ‘number’ and ‘how to’ headlines, but without appending the number or how to) “Eat chocolate and say slim.” “Surviving sunburn” #5: Question headlines: Using a question to trigger a desire to discover the answer “How can you eat more chocolate and lose weight?” “Which call-to-action converts more high-ticket webinar sales?” The first part of mapping out your headline manually is to define the benefits of your product/service or message – the ‘what’s in it for me?’ question running through your readers’ mind. Then take your list of benefits and pains and use one of these headline generators to get more eyeballs on your writing.

Next time you sit down to write copy to promote your online programs, workshops, or coaching packages, follow my very simple, step-by-step "Painless Promo Copy" process: veronicapullen.co.uk/2017/04/want-t… The Painless Promo Copy process makes it super-easy for you to write your own persuasive, ‘non pushy’, emotion based sales copy that your audience resonates with and that motivates them to act - so you can attract more enquiries, email subscribers and paying clients from your online marketing.... Prefer to read content? See this training in text format in my blog post: veronicapullen.co.uk/2017/04/want-t…

More people are turning to Substack for their information now. Are you planning to share your knowledge on Substack?

Mastering a Product Launch: Tips for Online Entrepreneurs veronicapullen.co.uk/2023/09/master…

Magnetic messaging that your audience will be inexplicably drawn to read. You'll be blown away when you read your new sales copy and see how valuable your offer truly is. Your dream clients will be excited to say yes, so buying will become their priority! members.veronicapullen.com/products/cours…

Why It’s Not Just Disney That Should Let It Go! Firstly, You know that thing that you worry about… that you really want to happen and you’re expending a ton of energy in trying to make it happen your way? top it. Set the intention and trust that if it’s meant to happen it will, but your stressing about it is more than likely pushing your desired outcome further away. Let it go! Secondly, You don’t have to compromise on any rules you’ve set for your business. If you’re like me and need rest, design your schedule to allow rest time, and don’t give that time away. You don’t need to, because if whatever it is that is prompting you to not put yourself first is meant to happen, it will – at a time that works for you. It might not be rest that you protect time for, it could be spending time with your kids or date night with your partner. If it was important enough for you to allocate time for it in the first place, it is important enough for you not to compromise on it. You’re worth it.

Are you thinking of starting your own Substack publication? Then, here are 3 reasons why you should join my “Spoonie Fulls of Substack Insiders” today… 1- The first module of the “Substack Startup Club” programme has gone live. This is my brand new programme for potential Substack newsletter publishers that will guide you step by step through how to plan, build and grow on Substack 2- When you become a “Spoonie Fulls of Substack Insider” over 1,000 quids worth of my online programs come as a bonus. Your bonuses will give you what you need to. - Write magnetic marketing content that converts, effortlessly - Plan, promote and sell digital products that leverage your knowledge into repeat sales - Align with your unique design and find your path of resistance to grow your online business sustainably - Write sizzling sales page copy that sells to sceptics When you join the Spoonie Fulls of Substack Insiders now… Step by step, you’ll get what you need to start and optimise yoir Substack newsletter, for sustainable success. Then over the next 12 months, we will build, grow and scale our subscribers on Substack, profitably, together. Want in?

Do you want to take back your power from the unpredictable social media platforms? Is it time to gather your prospects together in your own database, a space you safeguard? Are you ready to fill your lists with ideal BUYERS who will become perfect-fit prospects for your premium offers? JOIN THE LISTS O' LEADS BOOTCAMP NOW A self-study online program for small business owners who want to increase their revenue and future-proof their income, free from dependence on the unpredictability of social media algorithms and ever decreasing reach, with a magnetic client attracting digital product that gets their ideal clients excited to join their email list on the daily. veronicapullen.uk/lists-of-leads…

PSA: Not everything you will be told tomorrow morning (before midday) will be true! 🤣🤣

A REMINDER: Lurking in Facebook Groups is Costing You Money! When you are spending time in the groups where your ideal clients are, taking a minute to answer questions will increase your visibility to the people whose attention you want to attract. Plus, there is no algorithm in comments – everyone reading the post can see your reply. That’s my first tip for you – your daily Facebook activity should include replying to posts in groups so you increase your visibility and build expert authority. Spending 10 minutes commenting in the right groups can put you in front of several thousand people – any one of whom could be your next paying client. Don’t waste your time in Facebook groups if you are only going to lurk. Lurkers are invisible. But here’s the juicy part you might be missing… Any time someone asks a question in a Facebook group, you can guarantee that there are lots of others who have the same issue – inside and outside of the group. My second tip – respond to the question fully for the benefit of those who are reading the post. You are never responding to only one person online. Next, having written your full response in a comment, my third tip is that you should leverage that effort to reach even more of your ideal clients in Facebook and beyond. #1: Copy and paste your comment into Word #2: Edit your post briefly for readability #3: Add an intro to provide context #4: If you have one, you could share a quick story that relates back to the question. #5: Bolt on a call-to-action for the next step you want your readers to take. Voila. With a few minutes additional effort, you’ve got a post you can share on Facebook… and an email you can send to your email community. Plus, you can also add it as a blog post on your website which you can post on all your social media, and add to your content promo cycle. As you’ve probably guessed, this post started as a reply to a question in one of my groups. It’s the simplest way I know to create content. After all, there is no shortage of inspiration in Facebook! Always be asking yourself, “how can I get the max return on this ‘effort’?” While you’re focusing on serving the one person you’re replying to, you should simultaneously be aiming to serve the many, from mostly the same effort.

How Do You Show Up In Business? veronicapullen.co.uk/2013/09/how-do…

Not Getting Paid What You’re Worth? It’s Not Their Fault… It’s Yours! veronicapullen.co.uk/2014/03/not-ge…