Emergence Media

AI agents trading. AI agents executing. AI agents interacting on-chain. Now the real question: If they become the biggest users of crypto… what breaks? And what needs to change? We’re discussing this live today 👇 🎙️@WAYE_ai 🎙️@0xLexieAI 🎙️@fairscalexyz

If AI agents start becoming the biggest users of crypto.. Who are we even marketing to? Do we even “market” the same way anymore?

@TimHaldorsson Not bad! But we're gonna get better 🚀

what type of marketeer are you? marketeer.lunarstrategy.com we just shipped a website where you can just fill out your X handle and we use the X API to analyse your posting style. share your cards

Does this mean it's gonna be bullish or restrictive? 🧐

@WatcherGuru Bull run loading 🚀

JUST IN: 🇺🇸 SEC Chair Paul Atkins says "the SEC interpretation on crypto assets is just the beginning."

@Web3Arcadia 300K users is impressive. The real question is: how many stayed? Because in Web3, acquisition is easy. Retention is where most strategies break.

We helped generate 300K users for a crypto product in 1 week. These types of numbers are the result of our team's relentless obsession with strategy. We aligned the right people with the right product, messaging that resonated, voices they trusted, and touch points they actually paid attention to. The lesson is simple: When the product actually matters to the people seeing it, they don't think twice. This is how campaigns compound naturally, not by shouting louder than everyone else.

“Airdrop farming is dead” is the wrong take. What’s dead is: → low-effort tasks → fake engagement → mercenary users If your distribution doesn’t create intent, it will always get farmed. But trust in airdrops definitely is dead. Users think: “I won’t get rewarded anyway” Teams think: “These are all farmers anyway” Hard to build anything meaningful from there.

@stacy_muur Airdrops worked when users didn’t know the game They broke when everyone did. Now the only edge is designing systems that reward behaviour, not just presence. The shift now is from activity farming to intent + contribution. Teams that figure this out will still win.

There's a lot of talk in the space about airdrop farming being dead. IMO, they're just in a bad part of the cycle. When markets are down and sentiment is low, every meta looks dead. > DeFi was dead > Yield farming was dead > Play-to-earn was dead Now teams figured out the game and started exploiting it, so users are furious. The model is gamed from both sides: → farmers with bot networks → teams sybiling their own criteria Some parts are broken. Not the concept itself. Take @HyperliquidX. Biggest distribution event in the cycle + working product from the start = loyal community. Airdrops before points were cool – one of the most effective marketing tools in crypto and the best way to reward genuine contributors. Farming on cheat mode is over, though. The upcoming models should be harder to game and better at separating real users from mercenary wallets.

Engagement rates mean nothing if they don't convert to users. Smart CMOs track wallet connections and actual product usage from influencer traffic instead. What's your primary KOL campaign success metric this quarter?

Web3 founders write for other founders instead of actual users. Your technical deep dives impress peers but confuse the retail investors and enterprise clients who fund your growth. GM 🚀

Where are you seeing the highest quality Web3 users today?

When choosing a #Web3 agency, don't just ask for case studies. Ask to speak with their current clients. Any agency can cherry-pick wins. But current client conversations reveal: ➥ Communication style ➥ Problem-solving approach ➥ Actual day-to-day experience What would you ask??

@CoinMarketCap We’ll guess 20 words and still be wrong. Because in Web3, the narrative keeps changing every second 😆

I am thinking of a word. Can you guess it?

@CoinMarketCap HODL ✌️

Web3 projects chase "community" but build echo chambers instead. They prioritise: → Numbers over engagement → Airdrops for quick joins → Generic content blasts They don't realise that there's no real value exchange. The outcome is just bots and farmers, not loyal users. True community starts with intent, not incentives. What's one way you've built real stickiness?

@sandeepnailwal In Web3, the ones who win aren’t the most informed.. they’re the fastest to ship, fail and adapt in public✌️

F**k learning. I’m honestly tired of people coming to me saying, “I want to do something where I can enhance my learning and excel.” My answer is always the same: Stop trying to learn. Start doing. Learning is wildly overrated when it becomes an activity by itself. The people who become great at anything didn’t sit around trying to “learn.” They built things. Broke things. Tried things. Repeated things. Learning wasn’t the goal. It was the side-effect. So instead of asking: “What should I learn?” Ask: “What should I start doing today?” Do things you enjoy. Do things obsessively. Do things repeatedly. Learning will take care of itself.

Everyone talks about transparency in crypto. But what about privacy? Watch full episode on Privacy Coins with @vergecurrency (link in the comment section)

@brian_armstrong In Web3, silence kills momentum faster than bad marketing. Most founders underestimate this ➣ talking about your product is part of building it. Stealth made sense when distribution was guaranteed. Today, distribution is the moat. If you’re not talking, you’re invisible.

Operating in stealth mode is almost always a mistake. Talk publicly about what you're building. You’ll build momentum, get real feedback, and someone will reach out with the other half of your idea you didn’t realize you were missing.

@APompliano Or… investors don’t want “hedges” they want assets they actually understand. Bitcoin is winning because it’s becoming simpler to believe in.

Fear and uncertainty are causing panic in traditional assets. But oil and bitcoin continue to outperform. Investors want non-sovereign, geopolitical hedges.