SEG3

Welcoming Brett Schneider of Fandomism & @jpmorgan to SEG3 London 2026 👋 Brett brings 15+ yrs experience at the place where brands, culture & community collide to The Psychology of Fandom session, exploring what drives attachment to IP Join us ⤵️ 🎟️ seg3.com/seg3-london-ti…

Check out the full episode ⤵️ the-speakeasy-seg3.simplecast.com/episodes/banda…

Connecting with fans is the number 1 priority - monetisation comes later In Episode 10 of 𝗧𝗵𝗲 𝗦𝗽𝗲𝗮𝗸𝗲𝗮𝘀𝘆, Karim Farghaly of Bandai Namco Entertainment America reveals the metrics that help track long-term franchise health ⤵️

"There's this groundswell of attention that brands aren't really tapping into" At SEG3 LA, Yuriy Yarovoy of @Medal_TV explained why brands are still pouring money into influencer campaigns while missing the real driver of attention — and where that engagement is happening. ⤵️

In Ep 11 of The Spekeasy, Karim Farghaly of Bandai Namco Entertainment America, reveals what it takes to manage, grow, & future-proof some of the most iconic IP in ents & games. 🔴 YouTube youtu.be/JAR6JgOAJeA 🟢 Spotify open.spotify.com/episode/39w88Y… 🔵 More the-speakeasy-seg3.simplecast.com/episodes/banda…

🇬🇧 SEG3 London Speaker Spotlight Danny Menken of Athvance Capital is joining us at for the Scaling IP Beyond the Core panel — bringing his expertise on how organisations can unlock long-term franchise value Join Danny this June 18-19 ⤵️ 🎟️ seg3.com/seg3-london-ti…

🇬🇧 SEG3 London Speaker Spotlight: Welcoming Jo Redfern, Founder of Futurhood Media to share her expertise on our Scaling IP Beyond the Core panel, exploring how organisations expand across new platforms. Join Jo and our other speakers on June 18-19 ⤵️ 🎟️ seg3.com/seg3-london-ti…

🇬🇧 SEG3 London Speaker Spotlight: Cosnova Digital Brand Experience Expert for Gaming & Youth's Sara Apaza is sharing her insight at SEG3 London 2026 👋 on The New Advertising Stack panel. Check out what Sara has to say this June 18-19 ⤵️ 🎟️ seg3.com/seg3-london-ti…

@Lucasfilm Check out the full episode: the-speakeasy-seg3.simplecast.com/episodes/build…

“We've launched on many emerging platforms & there's not a lot of benchmark that you can have.” Elizabeth Walker of @Lucasfilm revealed how one of the world's most valuable IPs measures success, & why valuable metrics aren't always the ones you can track ⤵️

🇬🇧 SEG3 London Speaker Spotlight: 𝗛𝗲𝗹𝗲𝗻𝗲 𝗝𝘂𝗴𝘂𝗲𝘁 of @Ubisoft is joining us at SEG3 London 2026 👋 She'll delve into how established brands scale across new platforms on our Building & Growing a Franchise panel Join us ⤵️ 🎟️ seg3.com/seg3-london-ti…

@Lucasfilm Check out the full episode here: the-speakeasy-seg3.simplecast.com/episodes/build…

'There are so many different touch points. You really have to understand where each audience is. In Ep 10 of The Speakeasy, Elizabeth Walker of @Lucasfilm broke down how one of the world's most valuable IPs thinks about audience, and what any brand can learn from it. ⤵️

🇬🇧 SEG3 London Speaker Spotlight: Welcoming Emma Hardie Executive Commercial & Brand Director at @aardman to SEG3 London 2026 Emma will be sharing her experience during the Building & Growing a Franchise session. Join Emma this June 18-19 ⤵️ 🎟️ seg3.com/seg3-london-ti…

In Ep 10 of The Speakeasy, Elizabeth Walker of @ILMVFX & @Lucasfilm delves into the art of sustaining and building a franchise like Star Wars Watch or listen now ⤵️ 🔴 YouTube youtu.be/J5IWK2_qmLY 🟢 Spotify open.spotify.com/episode/7FoiDp… 🔵 Everything else the-speakeasy-seg3.simplecast.com/episodes/build…

First Look SEG3 London 2026 👀 A big welcome (& welcome back) to: Emma Hardie - Aardman Helene Juguet - Ubisoft Sara Apaza - Cosnova Brett Schneider - Fandomism Danny Menken -Athvance Capital Jo Redfern - Futrhood Media And more to come. Join them ⤵️ 🎟️ seg3.com/seg3-london-ti…

Inside Edition 101 The SEG3 Report ⚾️ Netflix Japan and the World Baseball Classic exclusivity & distribution strategy Plus 🎮 Dentsu’s ‘Ready Player Brand’ report ⚽️ The Premier League launches ‘Last Fan Standing’ Read the full edition here ⤵️ seg3.beehiiv.com/p/netflix-japa…

"Start with the fan in mind and build for them" At SEG3 London 2025 Geoffrey Cheng, formerly of Comcast SportsTech, argued that treating gaming, broadcast, & digital as separate silos is no longer a viable strategy, & delved into what the future of entertainment looks like ⤵️

"How can you service the fans in a more intimate way while still providing benefits to the artist?" Discover the emerging tech Jake Cvengros of @AvaLabs talked about at 𝗦𝗘𝗚𝟯 𝗟𝗔 that helps artists reclaim data and revenue while also giving fans more of what they want ⤵️

Listen to the whole episode here ⤵️ the-speakeasy-seg3.simplecast.com/episodes/ai-re…

"I don’t think AI will replace people when it comes to creativity.” On The Speakeasy, Jessica Jung of Supercell said the real innovation in games still happens at the design level, and AI won't change that. It will let designers prototype and build faster than ever. ⤵️