Bernando Fernardo

Chevrolet used the movie Transformers as a covert way to unveil a car that wouldn’t officially hit the market for another three years.

GM killed the Camaro in 2003. Sales had been falling since 1995, bottoming out at just 41,776 units sold in its final year. They shut down production entirely. Then Michael Bay walked through GM's design studio in 2005, saw an unreleased fifth-gen Camaro concept that wasn't going to hit dealerships for years, and cast it as Bumblebee. The car in the movie wasn't even a real Camaro. GM's team dropped Camaro body panels from the concept car's molds onto a Pontiac GTO chassis. Audiences fell in love with a car they couldn't buy yet. The first Transformers made $710 million worldwide on a $150 million budget. And it wasn't just product placement. GM got the lead role. Bumblebee had the second-most screen time after Optimus Prime. Every hero vehicle was a GM product: Camaro, Pontiac Solstice, GMC TopKick, Hummer H2. The main villain, Barricade? A Saleen S281, which is a tuned Ford Mustang, dressed up as a police car with "To Punish and Enslave" on the side. GM literally made Ford the bad guy. When the Camaro finally went on sale in 2009, GM had 14,000 pre-orders before a single car rolled off the line. They sold 60,000 that year. By 2010, they moved over 80,000. In 2011, they hit 88,000+, outselling the Ford Mustang for the second straight year. The Mustang had dominated that rivalry for over two decades. Yellow Camaros saw a 10% sales bump despite yellow normally making up less than 5% of any car model's sales. You could measure the Bumblebee effect by paint color alone. And each sequel was basically a new Camaro ad with a $200 million production budget someone else paid for. The franchise has grossed $5.4 billion across eight films. Hasbro turned the car into over 150 different toys. Chevy's global CMO said it out loud to Variety: "These movies have helped us get our vehicles in front of a younger audience around the world." The 12-year-olds buying Bumblebee toys in 2007 were the 20-somethings walking into Chevy dealerships by 2015. I think this might be the single greatest product placement deal in movie history. GM took a dead car, made it the hero of a billion-dollar franchise, made their biggest competitor the villain, and got audiences to pay $12 to sit through what was effectively a two-hour Camaro commercial. All while GM itself was going through bankruptcy in 2009, the Oshawa plant building Camaros was running at full capacity.

Vai sim mano, você consegue ! Se teu pai conseguiu, você, que é filho do mesmo, também consegue !

Lembram do dia que o Tony Kanaan passou pela grama, em sua última Indy 500?

Na corrida de Long Beach em 2017, Antonio García perdeu uma vitória de forma inusitada: ficou preso em um congestionamento após a batida de três carros na última curva. Depois de se defender a liderança por várias voltas, acabou terminando apenas na quinta posição. #IMSA

O Brasil é REVOLTANTE! 😤 Cirurgião dentista é denunciado por colegas de profissão por fazer cirurgias de graça para pessoas carentes! Ele diz que irá continuar e cobrar R$1,00 ou um pão ou ovo. Me diz, como dar certo esse país? Como?

This 2015 LaFerrari features an ultra-rare Tailor Made specification, finished in a bespoke Alfa Romeo 8C-inspired four-layer paint with red-tinted exposed carbon fiber throughout. Inside, every detail reflects deep personalization, making this LaFerrari as exclusive as it is iconic. Learn more: bit.ly/4c5QDKj

Which one you choosing?! 🤔💯

Forza Horizon 6 | Hands-on Previews: • Stunning visuals • Rags to riches progression system returns - unlock better cars and higher tier races by earning wristbands • Drastic seasonal changes return (hype) • Tokyo City is 5x larger than any previous urban area in the series • Roughly 550 cars at launch • Map is ~25% larger than FH5 • Map has much more density and more verticality • 10 distinct biomes with diverse environments • 60 FPS performance mode confirmed for launch • Customize your house and garage • Unlock Legend Island after conquering the Horizon Festival • Releasing May 19th on Xbox & PC and later this year on PS5 #ForzaHorizon6 #Xbox #PS5

Nissan GTR-R34 Skyline 🇯🇵

🚨URGENTE - Leo Dias recebeu R$ 9,9 milhões do Master e R$ 2 milhões de empresa que teve aportes do banco, diz Estadão Ele diz que valores se referem a contrato de publicidade

POV: você cresceu e percebeu que os carros acelerando de madrugada não eram diversão…

2020 Pagani Huayra Roadster BC | Now available This stunning example features a deep metallic Rosso Dubai paint atop exposed carbon fiber bodywork. The interior blends supple Italian leather with carbo-wood and sophisticated accessories. With only 40 units crafted for the world, it is a rare opportunity to add it to your collection. Learn more: bit.ly/3PU82gz

slk se todo ano fosse ano eleitoral nois tava comendo caviar

@PedroSanto25 @RubenitoA Problema é que investigaram até o cu isso ai e foi arquivado por falta de provas, n acharam ilegalidades, mas agora no caso do ministro é proibido sequer haver investigação para descobrir se há ilegalidades, pode ser que nem tenha (pq ele n ganha 40k), mas ninguém pode nem checar