Ashan Somathilake
156 posts
Bid cap campaign at $18.
Was spending $70/day.
Now spending $2,000/day at 4x ROAS.
Same ads. Same products. Same account.
The bid cap let the campaign scale when CPMs dropped and protected efficiency when they rose.
Most people either do not use bid cap or set it completely wrong.
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@RameshSchaffter @NationsTrustLK Huh? I connect with NTB within a minute or two at max.
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Ashan Somathilake รีทวีตแล้ว
Thinking about turning off an ad? It’s a tough call!
Before you decide, consider these key factors:
🔍 How far below target is it?
💰 Current spend?
🔄 Frequency?
📊 Overall health of the ad account and business?
Let's dive into each one!
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@IstvanicMarin As someone who follows this exact same set up, it sometimes gets really annoying when you have to answer the question "Why is our testing campaign spending the most? Shouldn't it be more controlled" 😅
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People who hate on isolated testing campaigns are missing the point:
I’m not killing winning ads when I move them into a scaling campaign.
In fact, in several of my ad accounts, the “testing” campaign is the biggest spender in the whole account.
If something performs, I scale it right there.
It’s only called “testing” because every new concept starts there, with its own budget and enough runway to actually prove itself.
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Very very interesting times ahead!
developers.facebook.com/blog/post/2026…
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Fellow #mediabuyers where you at? I got some questions regarding cost cap Scaling campaigns!
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@MinatoCSU @WorldofJulez @shaquanmusic1 The whole point of Twitter is opinions and conversation. If you can't tweet without calling others fucking idiots, maybe you're the one who needs to take a chill pill and relax a bit.
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@WorldofJulez @shaquanmusic1 So it is you, fucking idiot. You literally asked "is it just me or ..." OR!!!
YOU'RE LITERALLY ASKING.
You gotta learn how to keep your points of view to yourself if you ain't receiving others' opinions.
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@_Naviya_ Tikiri unfortunately does not have a tikiri mole.
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Oh Tikiri 😂 what have you done? Went from “I’ve got nothing against it” to this in hours, that escalated quickly.
A guy avging 53 in FC has nothing to prove in SL 4-dayers. That’s why he chose PSL to work on whiteball game on flat decks, not paddy fields. Not stupid like you🤭
Thamaru.@Tikiri_
Under performing in an “A tour” series at home where you would expect a national team player to thrive and gain confidence, but yeah let’s glorify him joining PSL in middle of the A team tour in the name of adopting to the modern game. Not about money but improving for sure😂
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@ParagMandpe @karhacter Yeah but this instance, traffic is ALWAYS low. It's like putting a 6-lane highway in a suburb where you might fill the 6 lanes once in three months.
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@karhacter By this logic, Mumbai shouldn't have a 6-lane highway because traffic is low at 3am. Infrastructure is built for peak capacity, not average days
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When you travel to Ahmedabad for a league stage IPL game with limited star appeal, that's when you cannot help but (again) wonder whether the city requires a stadium with a six-digit capacity
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@Mxmushi97 Ya'll need a glove to catch the ball? 😂 Cute.
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@LucasGageX Easiest question is, if they could send people to the moon then, with all the technologic advances, why haven't we done so after all these years?
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What Apollo deniers don't realize is that this video they use to try to disprove that we went to the moon actually proves it.
Why?
Because it's impossible to replicate the lighting, low gravity, and dust ballistics on Earth.
Disagree? Then get Mr. Beast to replicate this.
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@imjsk27 @ChatilPandi Exactly. This is not an ODI where an opener needs to bat through. I quick fire 40 will set up the team nicely when you have the likes of Stubbs, Miller coming in later.
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@sandipsabharwal If IPL happened 2 months after the WC, in which there was no cricket being played in those 2 months, we would've been super excited to watch this since its been a while since we watched quality cricket.
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@sandipsabharwal Cricket hangover. Before, after a WC or even after a bilateral series, there is a nice enough break. So us fans are eagerly awaiting to see more cricket. Now the WC ended, then there was a SL vs NZ tournament right after, then a massively long IPL.
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#IPL is losing steam
Too many matches
Absolutely flat pitches with batsmen just swinging their bats
Lesser No of star players in many teams to attract viewers
JIO is also losing big money on the broadcasting rights as advertisement revenue has fallen drastically
IPL needs to reinvent
Debasis Sen@debasissen
Extremely low turnout yet again at Eden Gardens. #KKRvsLSG
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@KKRWeRule @ShreyasIyer15 I mean that is literally inside the playing field. So there's nothing wrong with going over it?
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If this was intentional then beta Karma gaan apne aap mardega teri, if not intentional then koi dikt nahi. @ShreyasIyer15
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@prithvipatil38 @Vipintiwari952 All these franchise leagues are nothing but a circus. None of these players care if they win it or not. Maybe the local Indians care as in a Delhi boy playing for Delhi but the rest only play it for money.
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@adsapproved @Vipintiwari952 How does that matter if there's no team practice or physiological training or fans interaction,team strategies, studying opponents, eww nothing ?
Then they should've never had this tournament 🤡
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Is this Pakistan Super League or gully cricket?
Karachi Kings had to release Adam Zampa because he wanted a vacation, while David Warner is stepping away to spend time with family. I mean… they’re contracted by franchises to play cricket, right?
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@CricketTamizhan Do you think players in La Liga or Bundesliga speak English in interviews etc? No! If foreign players come, they either learn the language or figure shit out. One shouldn't be embarrassed of their own language and glorify English.
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Not painting a pretty picture when Axar is doing the toss in Hindi . If you are the captain of a team learn to communicate in English. That’s a necessity & responsibility in an international franchise league #IPL2026
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@shailesh18_ No chance! A nervy 140 chase that goes to the last over with 2 wickets remaining is much more entertaining than a team chasing 220 with an over to spare.
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@thecricketwood Are you kidding me? This is the best one out of the 10 so far.
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Worst Jersey of the season award goes to PBKS jersey for IPL 2026!
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