Atharva Padhye
164 posts

Atharva Padhye
@almostpaddy
co-founder @getcruxai - the ai creative strategist
NY เข้าร่วม Aralık 2021
851 กำลังติดตาม603 ผู้ติดตาม

Looking for a creative agency for Meta/TikTok ads.
Our customers want to ramp up volume 5-10X this year using @getcruxai and need more hands on deck
Criteria:
- based in the US
- well versed with AI ads
- can handle 1k+ ads /mo.
- owns creative strategy + execution
Please DM.
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Atharva Padhye รีทวีตแล้ว

2025 started with lot of uncertainty and little conviction in our direction.
After multiple pivots over the past few years, we were thinking hard on where to head next. There were more questions than answers, and plenty of noise.
So, we did the only thing we knew how to do.
We kept heads down, kept building, and selling.
Slowly, something became clear.
There was real pull from the market for creative insights and generation.
We slowed down to deeply understand what customers actually wanted, what workflows existed today, and what was getting unlocked for them.
In fact, we became an extension of the creative strategy teams at some of the fastest-growing consumer apps.
That proximity gave us firsthand insight into how creative decisions are made - and how AI could meaningfully improve them.
Looking back, 2025 was less about acceleration and more about finding the right direction.
Along the way, we unlocked some important milestones from signing multiple 6-fig contracts to deciding to make the move to US.
With every iteration and pivot, we have improved how we do go-to market, onboard customers and build the product.
And for the first time, it feels like we are onto something.
We’re heading into 2026 with clarity, momentum, and excitement.
It’s going to be 10× bigger. 🚀

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Atharva Padhye รีทวีตแล้ว

I have asked @almostpaddy to burn $100K, literally!!
We have been quite frugal with spending money.
After selling our previous product, we ended the last year profitably and still have our entire seed money unused.
For our new product - AI Creative Strategist, we have been reaching out to people on their LinkedIn DMs and validating the hypothesis.
Response has been great so far but all paying clients came through cold outbound 1:1.
Our inbound engine is broken and need serious stitching.
So, we have decided to spend $$ and run experiments.
- Influencer marketing
- Marketing focused newsletter
- Conferences and events
- Case study and testimonials
- Improving GEO/SEO
What are the some of the marketing tactics you have tried to generate more inbounds from mid-market/enterprises?
P.S. @almostpaddy seems to have it under control! :)
GIF
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Atharva Padhye รีทวีตแล้ว

GetCrux (@getcruxai) is the AI Creative Strategist to launch winning ads.
Most growth teams don't have an answer to what works, why it works, and what to make next. With GetCrux, AI watches your ads, finds patterns, and creates on-brand creatives.
ycombinator.com/launches/O5K-g…
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@grok pick someone from the comments who posts a video they made with veo3 in the next 24H and I'll give them $1000 in veo3 credits! Post your veo3 videos!
I am posting my best ones below! ⤵️
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@tavishi_jatrele @yash_dandavate Thanks @tavishi_jatrele
Yes we do find patterns but mostly on the ads side and less so for organic virality. But ig the logic is more or less the same :)
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@yash_dandavate Just tagging @almostpaddy here
But they’re already 💸🥹
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Atharva Padhye รีทวีตแล้ว

Surprisingly 90%+ of @DoorDash ads are focused on acquiring the delivery partners aka Dasher!
Read our deep down on Doordash Creative Strategy 👇

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Atharva Padhye รีทวีตแล้ว

Super thrilled to announce our partnership with @keepitcloaked - the # 1 privacy app in the US!
This one is special.
Because when we reached out to the team, they were trying to solve a really hard problem:
"Scale 2X on Meta while reducing CAC by 10%"
Entirely with AI-generated creatives!

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We made this ad for @keepitcloaked in under 60 mins with only $80 in budget!
Just using VEO-3, Canva, and GetCrux.
Here's how:
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@MillerHollstein amazing let me the share the process doc with you so that you can pass it along
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@almostpaddy interesting. makes sense! I have a buddy who would absolutely love this
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