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DOES MARKETING A PRODUCT SEEMS HARDER THAN BUILDING IT?
I'm a marketing engineer,
Marketing feels harder than building when you’re trying to explain something people don’t yet understand. In that case, you’re not just marketing—you’re educating, convincing, and sometimes even fighting skepticism at the same time.
If your product is clear, positioned, and tied to a strong category, marketing becomes the easiest part of the business.
Look at Facebook early on. They didn’t “market a platform.”
They said: connect with your old friends.
So why do most founders feel marketing is harder?
Because they skip the real work:
No clear category → people don’t know where to place you
No sharp positioning → you sound like everyone else
No obvious use case → people don’t know when to use you
At that point, marketing becomes brute force:
more ads
more posts
more noise
And it still doesn’t convert.
PS: This is what I do, I help founders find their category before/after they have launched
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