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Ultimately, the power on these decisions rests in America and while FSG have been great owners of LFC in many respects, they have also repeatedly shown themselves to be tone deaf on issues that matter deeply to supporters: £77 tickets, furlough and the European Super League being three obvious examples.
This is another one.
Announcing that prices will go up for three years running is a line in the sand. They don’t want this debated every year because they don’t want the scrutiny that comes with it. They’ve made that clear. And from what others involved in running Premier League clubs have let slip over time, Liverpool are far from alone in that thinking. This is about avoiding accountability. It’s about testing the water.
And it’s about direction of travel.
It’s about taking the game further away from the communities the clubs are supposed to represent. It’s about threatening matchday culture as we know it. It’s about making football less affordable, less accessible and less rooted in the people who made it what it is.
You can afford it? Sound. But it’s not just about you.
What about the next generation? What about the lads and girls opening their curtains and seeing a Premier League ground on their doorstep? What about the generational supporters who have followed their club through the decades, whatever the weather, whatever the football, wherever the game?
Just fuck them off if they can’t afford it?
Just let the atmospheres go? Let the flags, the banners, the songs, the traditions, the passion all slowly be priced out, leaving us with a popcorn product?
And when people say Liverpool’s ticket prices are “not that bad”, ask why that is. We’d have had £77 tickets at Anfield a decade ago if supporters hadn’t stood up and done something about it.
People need to read the room. This is about squeezing as much as possible out of what was once a working-class game. It’s about turning football into a premium product for those with the deepest pockets. It’s about the continued repackaging of the game people love into something colder, slicker and less human.
And for what?
Games abroad. Personal seat licences. Moving supporters from seats they’ve had for decades with friends and family to create more premium areas for experience hunters. “Category A+” £168 general admission tickets.
This is not paranoia. It’s happening. It’s being discussed. And the powerbrokers in football don’t give a flying one about the cost of living, about the growing chunk of disposable income it takes for families to keep doing something they’ve always done, or about the communities that built these clubs in the first place.
They don’t think it’s the tipping point. They don’t think it will lead to protests, boycotts or campaigning of the sort that won the away cap.
So they all keep doing it.
And they justify it by pointing at each other, while sitting round the same table and nudging the whole thing in the same direction. How did the European Super League come about again?
They could stop. They could call a halt to the arms race. They could say enough, we’ve taken enough from matchgoers. Protect the people in the ordinary seats who create the atmosphere and make the money elsewhere.
But they choose not to.
It’s not business critical. It doesn’t move the dial in any meaningful way.
But they do it anyway.
So yes, you can come on here and tell people to “earn more”, or say £1,000 for a season ticket is fine. You can shrug your shoulders, do nothing and wait until it becomes your tipping point. You can ridicule or abuse the people who give up loads of their time trying to fight for football supporters.
Or you can try to do something about it.
There is an online meeting tomorrow. Come along, listen and have your say.
Or don’t.
Up to you. 👊🏼
Liverpool FC Supporters Board@_lfcsb
Following the overwhelming feedback we’ve received from supporters opposing LFC’s multi-year price increases, we wrote to the club to ask if they will be reconsidering The club have told us they’ve 𝗻𝗼 𝗽𝗹𝗮𝗻𝘀 𝘁𝗼 𝗰𝗵𝗮𝗻𝗴𝗲 their announcement forms.office.com/Pages/Response…
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