Copywax

SO hard to rank well for a keyword with a standalone post. Solution? *Content clusters* Create a pillar piece for the target keyword providing a full overview of the main topic. Link to several cluster pages that target long-tail keyword variations. Link clusters to pillar!

Why do content marketing? To build traffic? Awareness? Affinity? Well, yes. But... The ultimate goal is always to *grow your business*. Leads. Sales. Revenue. Not all content should be a sales pitch, but it should support your strategy, which should itself support *growth*

@RobBeadleUK @LearnInbound Thanks Rob 👍

Add "clout to your content marketing" with long-form blog posts. Excellent tips in this in-depth guide from @LearnInbound and @copywax.

Content decay is endemic in the world of B2B blogs. Old posts with evergreen potential are just left to languish. In this guest post for @wpdevrix, I explain how to breathe new life into old posts so you don't lose traffic needlessly. devrix.com/tutorial/boost…

Do you want more brand authority, on-site engagement, social shares and more links? 📈 Learn how to incorporate long-form blogs into your content marketing program to help grow your business this year by reading @copywax's comprehensive guide 🌟 learninbound.com/blog/ultimate-…