Dimitar Giulev

We live in the information age, and everyone is flooding you with misinformation...

I just wrote my first note on Substack substack.com/profile/273930…

Subscribe to One Useful Thing, by @emollick oneusefulthing.org/?r=4j3a99&utm_…

Sequoia just called the end of an entire go-to-market era and most SaaS companies won’t realize what hit them for 18 months. Product-led growth was built on one assumption: humans would try the software. The entire playbook since 2010 optimized for human discovery. Beautiful landing pages. Frictionless free trials. Viral invite loops. Slack, Dropbox, Zoom, Calendly. $200B+ in market cap created by winning the user’s first 5 minutes. None of that matters if an agent is picking the software. Claude doesn’t care about your hero image. It can’t be impressed by your Dribbble awards. It’s reading documentation, parsing user reviews, checking API reliability, and matching features to use case. All the surface-level polish that convinced lazy humans to click “sign up” becomes irrelevant. The new PLG funnel isn’t landing page → free trial → activation → conversion. It’s agent query → documentation scan → feature match → recommendation. Which means the new moat looks completely different. You don’t need the best onboarding. You need the best documentation. You don’t need viral loops. You need structured data that agents can parse. You don’t need a beautiful UI for the first session. You need an API that an agent can actually call. The companies that won PLG hired designers and growth hackers. The companies that win agent-led growth will hire technical writers and developer relations engineers. And here’s the part nobody’s pricing in yet: agents don’t have loyalty. They don’t have switching costs. They’ll recommend Supabase today and something better tomorrow if the documentation is cleaner or the pricing is more transparent. The stickiness that made PLG so powerful, the network effects and learned behavior, doesn’t transfer. Sequoia is telling you the entire distribution layer is being rewritten. The question is whether your product is optimized for human attention or machine parsing. Most are built for the wrong audience.

I'm on the waitlist for @perplexity_ai's new agentic browser, Comet: perplexity.ai/comet

@IvoITD Супер новина! Успех!

boss is alive! Новата ни business and operations support system (boss) е внедрена успешно след две напрегнати седмици и няколко години разработка. boss ще управлява всички процеси в компанията, цялата ни пасивна и активна инфраструктура, билинг и финанси. Изградена от нула специално за нуждите на @cooolboxbg. Заменя няколко остарели системи и купчина екселски файлове. Благодаря на всички ангажирани в проекта - свършиха изключителна работа! 🙏🏻

View dgiulev on TIDAL tidal.com/user/49221226

From FTX’s implosion, to Zuck’s layoffs and Elon’s reign at Twitter, it’s been a bad week for the myth of the genius tech founder. morningbrew.com/daily/stories/… via @MorningBrew

Hall of Fame shit

EU to propose banks offer mandatory 'instant payments' in euros reuters.com/business/finan…

""If you move in crypto circles, you might well have encountered those who’ve cashed out and now loiter in self-satisfied cliques at conferences."" The crypto dream is not dead. We hope the delusions are via @_Glasp fortune.com/2022/10/20/cry…

State of the AI - very interesting… docs.google.com/presentation/d…

Now That Ethereum is Dead, What’s the Next Big Thing? by @AfroReporter link.medium.com/NxwE2WjCcub

Fun game! Which VC are you?! Tag yourselves.

Do you agree❓ #Change #Ideas #Innovation #CorporateStrategy

@elonmusk What good will this do to Twitter?

Please buy my perfume, so I can buy Twitter

Elon Musk is what we would call "a useful idiot"

Lately: A lot of media buyers. Few marketers.