DeKalb County United - @dkcunited blue
15.1K posts
@dkcunited
Amateur soccer run as professionally as we can. Planted in 2017 and still growing. Non-profit. Volunteer run. @midwestpl #morethanasoccerclub
𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝗖𝗹𝘂𝗯 𝗦𝗵𝗼𝗽 𝗜𝘁𝗲𝗺 HIGH QUALITY (FLEECE) BLANKETS Now available in the club £30 “Winters' nae o'er yet!"
A single World Cup stunt generated $30 million in publicity. It also led to arrests and criminal charges. Before you say “go” on your 2026 World Cup campaign, read this: The World Cup is protected aggressively. FIFA safeguards its partners (and it should!) Logos, marks, ticket promotions, and implied affiliations are tightly controlled. The difference between clever and costly is understanding where the line is. Bavaria Beer, 2010 During the Netherlands-Denmark match, 36 women wore Bavaria branded orange dresses inside the stadium. It was a calculated ambush of official sponsor Budweiser. The Result: - Global headlines - Estimated $30 million in media value - Women removed from the stadium - Arrests and criminal charges Short term buzz. Serious legal exposure. Not every brand survives that gamble. FIFA prohibits brands from using: - Tournament designations in any marketing - Official emblems, logos, mascots, and the World Cup trophy - Physical presence in or around event sites without authorization - Creative campaigns that indirectly link a brand to the tournament through imagery or text You do not need to reference the tournament to get attention. But you do need to know what you cannot touch. The brands that won without official rights kept it clean: - Beats with Neymar: No Brazil shirt, no FIFA logo - Nike's "The Last Game": Player-led storytelling, no tournament branding - Three's "Three Lions" storefront: Fan culture, not official marks - Visa's Zlatan campaign: An ambassador not even at the tournament All of them rode the wave. None of them crossed the line. Bavaria got publicity. But Bavaria also spent years dealing with the legal fallout. For most brands, the reputational risk of getting it wrong outweighs the reward. If you are not sure where the line is, that is exactly why you bring in experts. We work with brands every day to find the opportunities that sit just inside the line.
New (seriously): FIFA has now created an extra ticket category to sell "front" row World Cup seats for double the price of Category 1 tickets (which supposedly could’ve yielded “front” row seats). Fans feel deceived. More @TheAthleticFC... nytimes.com/athletic/71829…
Colorado Rapids just cut ties with their youth club. Hundreds of families paid $3,000+ a year, partly for that MLS academy pipeline. Now those kids become "Colorado Storm." Same coaches, same fields. But the MLS pathway that justified the price tag? Gone. Your U12's development plan shouldn't get rewritten in a boardroom. But in American youth soccer, it does. #YouthSoccer
NEW AWAYDAY 🚨 We Played In The World’s WORST Football League Enjoy 🫡⬇️ youtu.be/XYmGQbJXN7k
The latest club accounts landed. 19 Premier League clubs reported. Only six turned a profit. It gets worse. Two of those clubs only turned a profit by selling one of their assets to another company in the larger ownership group. In short, a paper profit. Newcastle sold their stadium and Aston Villa sold their women’s team. Everton also sold their women’s team and still made a loss. These are community assets being traded to cover out of control spending. It is only further evidence that English football knows the price of everything and the value of nothing. ✍️ @CWeatherspoon_ 🔗 nytimes.com/athletic/71669…
Presenting the @olive_york Player of the Month Award, circa 2026! The MWPL has teamed up with Olive and York to present a custom jersey for the Player of the Month award, for the most deserving player in each conference, each month! Looking forward to seeing the league's best!
$57 for Waldron Deck parking…
