Etch Play

Hi! 👋 We're the digital agency for the games industry. We exist to make everything you do, feel like a considered part of the overall player journey. We call this thinking "The Extended Experience". Here's a handy video explainer with some examples. etchuk.co/34avFaB

Taya Beleanina (@tayadigital) will be joined by Izzy Jagan (@izzydrag0n), Melissa Chaplin (@melissarchaplin) and Hannah Flynn (@itshannahflynn) in July. Together, they'll be discussing the state of play for discoverability and other marketing matters. #DevelopConf

Wake me up when September ends - and tell me about some of the most interesting gaming things I've missed. This month we're talking Xbox, and we're talking RPGs. Jump in. etchuk.co/3Zy36i6

August was, as always, a busy month for the games industry! We're looking at just a few of the many, many things that caught our attention. Let us know what your favourite thing from Gamescom was this year... etchuk.co/3R94C8n

Glad it's coming in handy @SharkB1t 🙌 Stay cool in there 🙏

What's going on with the Xbox Game Pass subscription tiers? We take a look in this Etch Play roundup... Plus we're chatting the industry growth in Germany, and the new Xbox dashboard! etchuk.co/3Kix8zS

We hung out with @GameDevHeroes, @impressgames, @splashdamage, @itshannahflynn, @specialeffect and more at @developconf. Read all about it. etchuk.co/44tFQU3

Now that @developconf is over, we decided to collect our thoughts and put them into blog form. Here it is! etchuk.co/3Q0ZSkv

Well, if that was @developconf, we’ve done it for another year! Very busy, but fun 3 days. Thanks to everyone we’ve had the pleasure of chatting to and hanging out with, you all rock 🤘See you next year Brighton, peace out from @etchplay ✌️

When we do marketing for your videogame, we're all about building connections with your fans. I said fans. Get it? We're giving away branded fans that you can plug into your phone? Oh forget it. Today's your last chance to get one, and stocks are running low!

Develop Day 3! Here's today's schedule... 8am - Write this social post while hungover 9am - Marketing & Comms Breakfast w/ @itshannahflynn 12:15-5pm - Soaking up as much knowledge and networking as we can! 7pm - @SpecialEffect Charity Drinks Last day! Let's go!

@LongSteve We didn't! But that's okay. We're really thankful for the nomination anyway ❤️

The vibes are immaculate. #DevelopStar Awards, let's go!

Huge congratulations to the Marketing Star winner - @nDreams! It was an honour to be nominated, it's been an extremely good year.

#DevelopConf #DevelopStar Awards - let's go!

Whether we win tonight or not, we're enormously proud of our Develop:Star award nomination, and endlessly grateful to the amazing studios and publishers that we work with. Thank you to everyone who voted, too. #DevelopStar

❤️

The team have asked me to point out that the fan is not useless in the rain - it can be used to dry yourself off. So there you have it. Branded fans were actually a stroke of planning genius.

Introducing this year's Develop merch special: An Etch Play fan! - ALMOST on-brand! - Effectively USELESS in the rain! - PROBABLY drains your phone battery! Hunt us down at the event to claim your limited edition, collectible, and surprisingly-good free gift. While stocks last!

Develop Day 2 is a go! We'll be networking at the event venue today, and taking in some of the conference talks. Then, this evening, it's the big one... The Develop:Star Awards! Have we mentioned that we're nominated for an award? No? Kept that quiet didn't we! 😂 #DevelopStar

This event <3