IAM HAN

My inner child is thanking me so much right now 🥹💛✨ 무한 매력 인피니트! #INFINITEinKL #InfiniteLimitedEdition

sungjin 😭

the duality of scoups ig stories 😭

Daesang’s “Jongga” Targets 2 Billion Muslim Consumers with Halal Certification… SEVENTEEN’s Hoshi Takes Center Stage Daesang’s kimchi brand Jongga is accelerating its push into the global Muslim market,estimated at around 2 billion people, by leveraging halal certification. The brand has placed SEVENTEEN member Hoshi, its global ambassador, at the forefront of this strategy. Moving beyond simply exporting Korean flavors, Jongga aims to expand kimchi’s presence across the broader Islamic world, including Southeast Asia, the Middle East, and Africa. On the 2nd, Jongga unveiled new campaign visuals featuring Hoshi as its global ambassador, strengthening its global marketing efforts. Known as a “kimchi sommelier,” Hoshi has played a key role since being appointed ambassador in 2023, using SEVENTEEN’s strong global influence to establish the image of “Kimchi equals Jongga” among Gen Z and international consumers. A notable detail in the campaign is the halal certification logo displayed at the bottom of the advertisement. This symbolizes not just quality assurance, but also the brand’s intention to include Muslim consumers. Halal certification is granted to food that complies with Islamic law and is considered essential for entering Muslim markets such as Southeast Asia and the Middle East. By combining Hoshi’s youthful and trendy image, familiar to K-pop-loving Muslim youth, with halal certification, Jongga appears to be lowering entry barriers while securing religious trust. This approach is being evaluated as a multifaceted marketing strategy targeting both cultural appeal and brand credibility. Jongga’s early move into the Muslim market is backed by 17 years of localization efforts. In 2009, Daesang became the first in the industry to obtain halal certification for four major kimchi products: sliced kimchi, whole cabbage kimchi, young radish kimchi, and ponytail radish kimchi, pioneering what was then an untapped market. Halal certification strictly prohibits pork-derived ingredients and alcohol, requiring high standards across the entire production and distribution process. While it presents high entry barriers, securing certification allows access to a large and highly loyal consumer base, giving Jongga a competitive edge. Currently, Jongga has established a strong presence in Southeast Asia and the Middle East, particularly in Indonesia, Malaysia, and the United Arab Emirates. Recently, it has expanded exports to six African countries, including Kenya, Ghana, and Morocco, securing new growth opportunities. These regions, with dense Muslim populations, allow efficient market expansion using existing halal-certified products. Market prospects are also positive. The global Muslim population is around 2 billion and is expected to reach approximately 2.2 billion by 2030. At the same time, the spread of K-content and the rise of health food trends are increasing global interest in fermented foods like kimchi. Going forward, Jongga plans to further strengthen tailored strategies that reflect local cultures and religious practices. In addition to kimchi, the brand aims to expand its halal lineup to include products like gochujang and various sauces, while also entering new markets such as Egypt and Mauritius. theguru.co.kr/mobile/article…

Posting Wonpil’s hand-drawn Good Luck Amulet🍀 ✨May all The Good Luck Come to Me 🍀 8pm KST today 🍀🍀🍀

It must also be peaceful ngl

To Singaporeans on X: I started a petition, "Urging Singapore's Condemnation On Israel's Death Penalty Law Against Palestinians" 🍉🇵🇸 If this is a cause you support, here's more info 🔗 c.org/Vmzhcjft55 #FreePalestine

❌ SOLD ❌

Available Rembayung slot: 🍀✨ Dine in 20/4 11:00AM - 4pax Boleh DM kalau ada nak ☺️✨

scoups and his cute tiktok challenge videos 🍒 he’s the cutest #에스쿱스

Makin ari makin herlok 🩷🤏🏻✨

They formed a band called Day6 ✨🍀

🐱🐰

@callmebalqis_ Halah hmm boleh expose jgk utk org lain berjaga2. Letak skali no account situ. I don't mena no harm btw but kalau ada nak CAT1 roger la eh 🙏🏻✨

@haniwelman Sadly 350 burn gitu je🥲

Guys nak tanya, i beli tix apink from a reseller. Asalnya janji untuk dia bagi acc maiseat dia. Then, kau nekan2 untuk settlekan payment lepastu terus bagi ticket. #apinkinkl

holy shit hes so handsome???

260404 후즈팬 팬싸 #원필 #WONPIL #데이식스 #DAY6

Remember we have Palestinian brothers, sisters and little kids in prison of Israel. They deserve justice, dignity and freedom. Don't limit your voice keep sharing and reminding the world.

Save the souls of the prisoners. Speak about the prisoners, even if it’s just a word 💔

@callmebalqis_ U dh byr dia ke? 😱

@haniwelman Sis, end up nya bukan I sorang. Ramai lagi yang kena dalam group tu. Confirm scammer rupanya 😭😭