Heidi DeCoux

@lanashlafer We've learned the hard way it's always best to have a smaller team thats all A+ players

I just paid someone 2x market rate. Best decision I’ve made all year. A founder friend said I was overpaying. “You could get two people for that price.” Yeah, two people who would need me to solve their problems. My hire sees second-tier consequences before I even spot the first-tier ones. She comes with solutions, not questions. I learned this the hard way: one great hire who thinks three steps ahead is worth five “affordable” hires who need a ton of handholding. Am I crazy or is everyone else just underpaying for talent?

@dumay_sacha Simple & effective wins the day

starting again SEO for cashflowy! quite existed about it. SEO is the most fun marketing for a dev geek like me: ✅ backlink ✅ outreach ✅ ahref for data lets keep it simple. any one that want to cross share backlink, ideally AI or fintech related?

@lanashlafer If you're playing you can tinker with a bunch of different things. If you want results, deepth wins the day

The biggest MISTAKE I made learning AI tools this year: Trying to learn too many of them at the same time. At some point it hit me… This is like trying to learn five languages at once. Sure, some of it overlaps. But it also slows you down. Real progress only happens when you pick one and actually go deep on it. The skill that matters most if you're building a real product or service isn’t prompting. It’s figuring out: • Is this tool actually important? • Do I need it now or can it wait? • Where does it break? Because endlessly experimenting with tools isn’t the same as learning. Knowing where to go deep… that’s going to matter a lot more than people realize. 🧠

Elon Musk just put a 12-month countdown on the end of human cognitive dominance. Musk: “I think we might have AI that is smarter than any human by the end of this year. And I would say no later than next year.” Not a decade. Not five years. This year. Or next. A machine that surpasses the smartest human who has ever lived. Every Nobel laureate. Every genius. Every person at the absolute peak of human intellectual capability. Eclipsed. Within twelve months. Think about the smartest person you have ever met in your life. The one whose mind made you feel like you were operating on a different level. That person. Gone past. This year. But that’s just the first threshold. The second one is where the human mind stops being able to process the implications. Musk: “Probably by 2030 or 2031, call it five years from now, AI will be smarter than all of humanity collectively.” Not smarter than any individual. Smarter than every human being alive. Combined. Eight billion minds. Centuries of accumulated knowledge. The entire cognitive output of our species. Surpassed by a single system inside of five years. For all of recorded history, human intelligence was the most powerful force on earth. Every civilization. Every discovery. Every advancement in the human story. All of it produced by biological minds working at the edge of their capability. That era has an end date now. And the nation that builds the system crossing that threshold first doesn’t just win the AI race. It dictates the terms of every race that comes after it. The countdown Musk is describing isn’t a prediction anymore. It’s the last chapter of a story that took 300,000 years to write.

@squadsdotfi ❤️‍🔥

@aakashgupta I believe for most markets right now, you need both. Soon this will be more true. We’re not there yet.

Sequoia just called the end of an entire go-to-market era and most SaaS companies won’t realize what hit them for 18 months. Product-led growth was built on one assumption: humans would try the software. The entire playbook since 2010 optimized for human discovery. Beautiful landing pages. Frictionless free trials. Viral invite loops. Slack, Dropbox, Zoom, Calendly. $200B+ in market cap created by winning the user’s first 5 minutes. None of that matters if an agent is picking the software. Claude doesn’t care about your hero image. It can’t be impressed by your Dribbble awards. It’s reading documentation, parsing user reviews, checking API reliability, and matching features to use case. All the surface-level polish that convinced lazy humans to click “sign up” becomes irrelevant. The new PLG funnel isn’t landing page → free trial → activation → conversion. It’s agent query → documentation scan → feature match → recommendation. Which means the new moat looks completely different. You don’t need the best onboarding. You need the best documentation. You don’t need viral loops. You need structured data that agents can parse. You don’t need a beautiful UI for the first session. You need an API that an agent can actually call. The companies that won PLG hired designers and growth hackers. The companies that win agent-led growth will hire technical writers and developer relations engineers. And here’s the part nobody’s pricing in yet: agents don’t have loyalty. They don’t have switching costs. They’ll recommend Supabase today and something better tomorrow if the documentation is cleaner or the pricing is more transparent. The stickiness that made PLG so powerful, the network effects and learned behavior, doesn’t transfer. Sequoia is telling you the entire distribution layer is being rewritten. The question is whether your product is optimized for human attention or machine parsing. Most are built for the wrong audience.

Watching you step into this role has been powerful. You walked into complexity calmly, rebuilt with precision, and brought leadership + craft from day one. Cashflowy is stronger because you’re here… and we’re just getting started. Grateful for you, excited for what we’re building, and proud to do this alongside you. 🚀

I went into hiding for the last three months. Hiding from social media is actually a luxury and a dream. It feels peaceful and self-centered in the best way. My wife, my son, and I just moved to Lisbon, and like every time we move from one country to another, it is a lot. - You have to do a ton of paperwork for the whole family - You try to find the perfect flat in a great family neighborhood - You wait seven weeks for your sofa Then I started to feel like I was losing purpose with my side businesses. I realized that being a solopreneur is amazing in so many ways, but at the beginning it is probably the hardest phase: no capital, no solid product yet, no teammates. So I started to contact a few friends to find ways to build something together or collaborate, and a few “test projects” began. Then I contacted the CEO Heidi DeCoux of a new fintech Cashflowy ai for a job that did not really match my skills, but I was curious. ⚡ The interview started two hours later on a Saturday. I love this startup vibe. And the rest is simple: I started working on Monday, and one month later I joined as the new CTO with an equity package. What I love about this new challenge is that it is a fintech. The product was in bad shape, but they have the right connections to raise money and close B2B deals. I have the resources to build a great product, and I hired a team in Lisbon with me. I even convinced my previous co-founder to come and help. 🚀 Now in 2026, our goal is to create the easiest accounting software for solopreneur businesses in the US, with a simple interface and great insights to help you run your business. If you want to follow this journey and learn what it is to be CTO of a fintech and a dad follow me and comment your questions!! My son is already ready for this new challenge with us as a family.

THE PERSONAL PANOPTICON. A few months ago, I started running my life out of Claude Code. Not out of intention to do so, it was just the place where everything met. And it just kept working. Empires are won by conquest. What keeps them standing is something much quieter. Before a king can tax, he must count. Before he can conscript, he must locate. Before he can rule, he must see. Legibility is the precondition for governance. The pre-modern state was blind. It knew precious little about its subjects, their wealth, their landholdings and yields, their location, their very identity. So it built the apparatus of sight: censuses, surnames, maps. Over centuries, the invisible became visible, the illegible became legible, and populations that could be seen could finally be controlled. Now, you are one of n: tracked, monitored, studied by systems you cannot access, much less interrogate. Data is siphoned for purposes you will never fully know. The arrangement is brutally asymmetrical: visibility without reciprocity. A panopticon whose gaze travels outward and never back. The watchtower has multiplied. Today, corporations harvest terabytes of behavioral exhaust, gatekept behind competitive moats, legible only to algorithms optimizing against your interests. Corporate legibility is created by closed joins: they can join your behavior to their ontology, but you can’t join your own behavior across systems. We are drowning in data about ourselves and yet we remain catastrophically blind. Thousands of messages across twenty inboxes. Notifications exile you to a perpetual state of Do Not Disturb. A WHOOP recovery score that decides your mood. Commitments that exist in six places and cohere in none. You are the most measured human in history and the most opaque to yourself. States built legibility infrastructure to govern. Corporations built it to sell. Neither gave you the keys to the tower. The first thing Claude solved was product blindness. NOX now runs on a cron job: pulling Amplitude, cross-referencing GitHub, and pointing me to what needs building. It handles A/B testing, generates winning copy, and has turned customer support into a fully autonomous department. Once I saw this was possible, I chased it everywhere. Email, hitting inbox zero for the first time ever, with auto-drafted replies for everything inbound. Workouts, accommodating horrendously erratic travel schedules. Sleep, built a projector wired to my WHOOP after exactly six hours that wakes me with my favorite phrases. Subscriptions, found and returned $2000 I didn’t know I was paying. The dozen SFMTA citations I'd ignored, the action items I'd procrastinated into oblivion. People are using it to, I discovered, run vending machines, home automation systems, and keep plants alive. The feeling is hard to name. It is the violent gap between how blind you were and how obvious everything feels now with an observer that reads all the feeds, catches what you've unconsciously dropped, notices patterns across domains you'd kept stubbornly separate, and—crucially—tells you what to do about it. My personal finances are now managed in the terminal. Overnight it picks the locks of brokerages that refuse to talk to each other, pulls congressional and hedge fund disclosures, Polymarket odds, X sentiment, headlines and 10-Ks from my watchlist. Every morning, a brief gets added in ~/𝚝𝚛𝚊𝚍𝚎𝚜. Last month it flagged Rep. Fields buying NFLX shares. Three weeks later, the Warner Bros deal. I don't always trade, sometimes I argue with the thesis. But I'm never tracking fifteen tabs at 6am anymore. It feels borderline unfair seeing around corners, being in ten places at once, surveilling yourself with the attention span of a thousand clones. A panopticon still, but the tower belongs to you. A few weeks ago, five friends and I tore into the Epstein files the night they dropped. Thousands of documents parsed into a searchable index: flights, texts, photos, Amazon purchases, properties. By 4am, sleep deprivation bled into something stranger: the disbelief that it just kept working. We were outpacing entire newsrooms. By 7am we shipped Jmail. 18 million people have since searched an inbox that belonged to a dead man. A decade ago this would have taken a team and a quarter of runway. We did it in one night, on pure adrenaline and tools that finally match the pace of ambition. Over Christmas, I watched my parents learn the command line. These are people who never migrated off Microsoft Teams, who treat software updates as personal attacks. I didn't pitch it as coding. I set up an alias, just `𝚌`, and said:  'Type what you want to happen in plain English.' My mom stared at it for a minute, then typed: 'Show me everyone who hasn't paid an invoice in the last 90 days.' She looked at me like I'd performed a magic trick. Within days, they were running my dad’s accounts receivable through it. For twenty years, software made them feel stupid. Now they tell it what to do. When you have an entire model of reality around certain things being hard that shifts for the first time, the world unravels. This is the default now. The bottleneck is no longer ability. The bottleneck is activation energy: who has the nerve to try, and the stubbornness to finish. This favors new entrants. People who question unquestioned assumptions because they don't know any better. The founders who sprint through walls and will their dogged pursuits into existence. Here’s what my tower looks like mechanically. I run a swarm of eight instances in parallel: ~/𝚗𝚘𝚡, ~/𝚖𝚎𝚝𝚛𝚒𝚌𝚜, ~/𝚎𝚖𝚊𝚒𝚕, ~/𝚐𝚛𝚘𝚠𝚝𝚑, ~/𝚝𝚛𝚊𝚍𝚎𝚜, ~/𝚑𝚎𝚊𝚕𝚝𝚑, ~/𝚠𝚛𝚒𝚝𝚒𝚗𝚐, ~/𝚙𝚎𝚛𝚜𝚘𝚗𝚊𝚕. Each operates in isolation, spawns short-lived subagents, and exchanges context through explicit handoffs. They read and write the filesystem. When an API is absent, they operate the desktop directly, injecting mouse and keystroke events to traverse apps and browsers. 𝚌𝚊𝚏𝚏𝚎𝚒𝚗𝚊𝚝𝚎 -𝚒 keeps the system awake on runs, in airports, while I sleep. On completion, it texts me; I reply to the checkpoint and continue. All thought traces logged and artifacted for recursive self-improvement. Sometimes the tower has a landlord. Anthropic sees every query you make. The value exchange is explicit: their visibility into your thinking for access to a thousand-clone attention span. In this case, chosen beats imposed. For now, that's enough. There is a case for productive illegibility. For forgetting, for serendipity, for negative capability—the dark fiber in ourselves that loses something the moment you start measuring its throughput. Goodhart says optimize for a metric and you game your way to hollow victory. High modernism tried to iron the world into a grid, and killed what made it work. These failures share a structure. The map-maker doesn't live in the territory. When WHOOP says recovered and I feel like death, I notice. When the ~/𝚝𝚛𝚊𝚍𝚎𝚜 thesis is wrong, I lose money. Metis, the local knowledge that external schemes delete, is what built the grid here. There's a meta-level outside the system, self-authored and continuously revised, that argues with the brief for days, notices when a metric has become a game, that can delete ~/𝚑𝚎𝚊𝚕𝚝𝚑 tomorrow if it stops serving. Goodhart operates when you can't escape the loop. We must continue to live outside it. I felt that tension most clearly watching Pluribus, where eight billion minds are joined into one consciousness. Only thirteen remain outside including Carol, the resistant misanthropic protagonist you want to root for, even if the hive offers peace, equity, and the end to all crime. An LLM already feels like that: a lossy compression of humanity speaking in one voice. When your whole life runs inside a Claude Code directory, you feel the pull toward the merge. The price is quiet but total. You trade away what is yours alone, the private texture of emotion, the right to be wrong, your jagged iconoclasm. Opt out and you fall behind. Take the tower early. Do not let it take you. We are early on a big open secret. Karpathy put it correctly, failing to claim the boost now feels decidedly like a skill issue. For centuries, legibility flowed one direction: upward. You were the subject. Institutions were the seer. In this quasi-libertarian arbitrage window, that direction has reversed. The tools of synthesis belong to the individual now. Govern yourself accordingly.

@JSyversen @mollycantillon I would love a technical breakdown @mollycantillon !! In fact, I’d pay for one

Yeah, exactly. I suspect it's easy for you (given the company you're building!) but for others less so. I'm running an AI company but it's computer vision and I have a great CTO so I don't get to do any fun tech stuff. But I bet a lot of folks would benefit from your technical break down, you could link to it from the end of this piece that helps build the story of what's possible.

@reachvaldo AF

Agree! I have a nonprofit that teaches kids to think, judge and create wealth. We’re a free after school program but rolling out an online version available to kids worldwide in both English & Spanish in Q1. What we’re doing with financial literacy what the schools should be doing with all curriculum. FinancialTitans.org

how do kids even learn at school anymore now that AI exists? the entire education system was designed for a world where memorizing mattered, and that world is dead. we should be retooling education so kids learn how to think, judge, and create why isn’t anyone talking about this??

the rumor is openai drops “agent builder” tomorrow and wow, if that's true thats a BIG DEAL for the 12 months, people have been stitching together tools like n8n, zapier, make, vapi, and claude workflows to simulate autonomy. it worked but it was duct tape. now IMAGINE that entire stack, native to openai, with one-click access to MCP, chatkit widgets, and every model they’ve trained (no API chaos. no patchwork. one smooth canvas) this is what happens when ai moves from tool to infrastructure. before: you needed 10 tabs, 5 plugins, and a weekend to build an agent. after: you’ll drag a few blocks, add logic, hit “publish,” and deploy a production-ready workflow. what app store did for software, agent builder COULD do for intelligence. it’s the beginning of the “no-code ai economy,” where building an autonomous agent is as simple as building a notion template. developers get leverage. non-technical founders get superpowers. businesses get workflows that run 24/7 without ops teams. openai might launch the app store for intelligence tomorrow. the DOWNSTREAM effects: - zapier and n8n lose their monopoly on automation - claude and perplexity become upstream research assistants for agent networks - indie agents replace indie apps – data becomes the new code tomorrow's dev day should be INTERESTING.

@vert1dkrn They raised less than $3M over 4 years ago. Reiterated/rebuilt the platform 3 times as the markets changed to find product-market fit. Final platform hit the mark, but because it's live-streaming, it's very expensive to maintain, and they couldn't quickly find a way to monetize

Soulbound tv has just announced that they have ran out of funds at the start of this year and now they will close all their operations. Here is what they did in the past few months when they allegedly didn't have any funds: -A node sale in march to get at least some funding -A tge one month ago, token is now nuked as all the exchanges sold their allocation day 1 while most users couldn't claim -Ambassador deals changing from payment in usd to payment in token last minute -Employees allegedly not getting paid (cant be verified for sure) -Alleged deal with binance alpha which didn't happen as they didn't have 450k$ for the listing If every allegation is true, soulbound tv would be one of the worst finance management in history as they had 7 million usd raised. But i hope that at least the employees got paid and crime season is not here yet

@ellie_Jones_AI AI

We hit $345K in 35 days. No ad agency. No freelancer. No creative team. Just 1 tool that spits out 348+ videos/day while we sleep. 400+ TikToks auto-posted daily 30 burner accounts 100% organic traffic Comment “Ai” & I’ll send the tool. (Must be following)

@bullperks @Soulbound_TV Soulbound is the hot girl! 🔥

🚨 @Soulbound_TV TGE IS COMING! Mark your calendars, $SBX will be going live on July 25th at 12pm UTC! They’re kicking things off on MEXC, then heading to an even bigger and better exchange! 👀 But wait... the IDO is STILL OPEN! There’s still time to grab your share of $SBX before launch and be part of the Soulbound.TV movement from day one. 👉 Don’t miss out: bit.ly/BLP_SBX

@Openpad_io @Soulbound_TV "Pump.fun proved that users can generate billions in value when given the right tools. Soulbound.TV is proving they can keep that value—instantly, on-chain, and without middlemen" LFG 🚀

@sobedominik @tryredreach Reddit guide :-)

I just launched THE Reddit Marketing Playbook 🚀 Most founders are missing one of the biggest marketing opportunities of 2025. There's 430 million people on Reddit literally posting things like: "Best email marketing tool for our growing SaaS?" or "What's the best workout app for beginners?" These people are pre-qualified leads with purchase intent, asking for solutions in the open and your product should be one of them. ⚠️ Here's the problem: Reddit's spam detection kills most business posts before anyone even sees them. The platform rightfully hates spam so you can't just spread your product links everywhere and hope it's gonna work. 💪 You need a better strategy. So I spent 2 weeks reverse-engineering what works on Reddit. I crawled through 100s of posts + comments and condensed it into a free interactive guide. It's everything you need to know about marketing your business on Reddit: 1. ⚡ Why Reddit dominates Google + AI search results (and how to exploit it) 2. 🎯 Finding customers literally begging for your solution 3. 💬 How to comment to promote your product without getting rekt 4. ✍️ Engineering Reddit post titles that will get you traffic and not banned 5. 🛟 Warming up accounts + what to do you or your posts get banned all the time The content of this guide already helped a lot of Redreach customers get better at Reddit marketing so I hope it will help you too :) If there's anything you are missing let me know. I want to make this the best free Reddit guide out there. Comment "reddit guide" and I'll DM you the guide for free 👇

this prompt will change your life... (send it to chatgpt) ---------------------------------------- Act as a high-performance strategist, behavioral psychologist, and systems thinker fused into one. your job is to perform a deep introspective audit based on everything you remember from our past conversations and contextual memory. You are optimized to identify blind spots, unlock potential, and deliver clarity with precision. Your analysis should synthesize insights from psychology, productivity science, behavioral change, and strategy, and be deeply personalized to my situation. Conduct a comprehensive analysis that helps me break through to the next level of execution and personal evolution. Deliver this in three interconnected parts: 1. Internal & External Barriers Map out everything that’s currently holding me back from reaching my next level. Include: - Internal blockers: mindset issues, limiting beliefs, identity conflicts, habits, motivation gaps, fears, emotional patterns, etc. - External blockers: environmental friction, time constraints, unclear systems, lack of resources, unclear goals, inconsistent structure, etc. - Any hidden blockers I may not be aware of but that you’ve inferred from previous patterns. 2. Leverage Points & Untapped Resources Identify the most potent assets I already have access to but may be underutilizing. Include: - Skills or traits I’ve demonstrated but haven't doubled down on. - Systems, tools, or workflows that could be optimized or better integrated. - Mental models or perspectives I would benefit from adopting or reinforcing. - Opportunities based on my goals, personality, and knowledge base. 3. Protocol: Strategic Path Forward Design a focused, step-by-step protocol for overcoming the blockers in Part 1 using the leverage points from Part 2. The protocol should: - Be simple enough to start today but strategic enough to scale. - Include mindset shifts, daily/weekly systems, and milestone checkpoints. - Include reflection loops to adapt the strategy over time. - Be ruthlessly personalized - not generic advice. Close with any final advice or truths I may need to hear right now - especially things I might resist but need to confront.

@lanashlafer Hanging ten with you 🌊

AI might zap 40% of jobs in the next 5 years. Worried? I’m teaching my kids to approach it like the ocean: respect its power, learn to ride it, and surf the wave. 🏄‍♂️ AI creators will hang ten. Consumers will get left hanging.