McNel

Brian Zisook (@BrianZisook) on record deals vs independence. When should artists stay independent and when does a label deal make sense? Building leverage first is key. When do you think artists should sign? 💭

The worst part of my job is the non-stop Zoom meetings and endless emails. The best part? Getting away from my computer to speak with artists. Sharing information, providing value. Thank you to @TheRemixProject for hosting us at their Toronto office for an Executive Session.

Ghana’s own Kwesi Arthur pulled up to @Audiomack Studios in New York and performed live piano renditions of new music 🎹🔥

The rotation stays strong — here are some of the top Afrosounds this week. #bestoftheweek @Zlatan_Ibile x @davido – "Hip Hop Messiah" 🔶🎧: amack.it/hip-hop-messiah

Jordan Adetunji [@JordanAdetunji] is paving a new lane in alt-R&B without borders and racking up some massive collabs. “KEHLANI” was so undeniable that @Kehlani had to hop on the remix. Hailing from Belfast, his music has spanned rock, Afrobeats, Jersey club, drill, and more, diving into melodic alt-R&B on his 2025 album A Jaguar’s Dream, which also features Lil Baby, Bryson Tiller and kwn.

@Nnoko15 Big love 🫶🏽

Sultana & Big mac. Biggest mac @itzmcnel I see you 👀😊 #SultanaFarida

Chale !!! Big love always 🙏

Thank you all for the Love . @Mzzfelcy @itzmcnel @liquor_kindness I can’t thank you enough🥰

Social algorithms now flood our feeds with whatever we’ve recently engaged with. So when you say, “I haven’t seen anyone talking about [blank] artist,” what you’re really saying is: “I haven’t engaged with or looked for their content lately.”

Underrating me is one mistake you should never make I change the game👸✨ Styled by @medlinboss #SultanaFarida

Again BBN Twitter is a discovery bc I was on that live the whole time and it was very fun to me, I enjoyed it just to come here and see people dwelling on a min of the 40mins she was live. Nawao for una, always zapping the life and fun out of everything.

Let's keep the momentum going... If you make R&B music, reply to this post with an @Audiomack link to your latest song. My editorial team will support the best submissions with global trending placements and $250 Boost credits.

@ovistarr Even the general sultans don’t have an idea of how much was spent weekly to complement the fans vote, let alone the final week budget for IUC votes bankrolled by selected few. That mystery made everyone underestimate Sultana, as we no shout millions for TL but receipts dey!

You see that management wey Dey manage sultana??!!.. na them I want!!!😭 A lot of us didn’t see her making it this far, those people did their Job, so well! #BBNaija

we love to be underestimated! She was up every week for eviction except week 8 and she was never bottom 3 or 4, you think say we dey joke?? #SultanaFarida #BBNaijaFinale

sultana ppl are silent movers wow

What is happening with sultana is a prime example of why we don’t have good people in Nigerian politics. Being fair is seen as not be loyal. Yes, it is okay to feel some type of way about it but it is not enough to question your friendship with her.

You’re seeing this tweet, you know you’re capable of giving Sultana this win! I’m calling on all ODOGWUs and diasporians, send me a dm nowww! your x group chat is ready! We already have people in there but we still need more cos this is war!!! Text me and let’s restrategize💗 #BBNaijaS10

They underestimated you darling @_sultanafarida but now you will be celebrated globally!! First female finalist!!! #SultanaFarida #BBNaijaS10