Stix@ByteStix
BREAKING: Love and Deepspace is in MAJOR trouble. MILLIONS of players have unfollowed them across social media. MILLIONS of negative comments have been left across their videos.
Chinese players have also sent cow dung, funeral chrysanthemums, curse banners, and ritual items to Papergames/Infold's office as the Love and Deepspace controversy escalates to all new heights.
The controversy has also drawn attention from Beijing Daily, which went on to publish an article stating that the backlash reflects a growing crisis of trust between Papergames and its core player base.
Some context:
As part of Ao Yin's promotional campaign, Papergames installed a giant Valko wolf-print display and a large themed balloon outside its office.
According to reports circulating on Chinese social media, some extreme players placed cow dung inside the company's delivery lockers, with visitors claiming they could smell the odor.
Others left white and yellow chrysanthemums, curse banners, glutinous rice, and pomelo leaves around the promotional display outside the building. Some visitors also posed outside the office while making middle-finger gestures for photos. In modern Chinese culture, white and yellow chrysanthemums are closely associated with funerals, mourning, and paying respects to the deceased. Sending these flowers to a person or company can be interpreted as wishing death upon the recipient.
Meanwhile, glutinous rice and pomelo leaves are traditional folk items used in spiritual cleansing rituals to ward off evil spirits. Some protesters used them sarcastically to suggest that Papergames had been "possessed" after introducing the new character and need to ward off this new evil spirit.
Following the protests, Papergames reportedly increased security around its headquarters. While visitors were previously allowed to enter the building to take photos, recent reports claim that public access has become more restricted, particularly to prevent provocative photos or obscene gestures inside the office.
According to the article by Beijing Daily, the issue goes far beyond Ao Yin's appearance. While some players criticized his more Westernized character design, the main source of frustration is that many longtime players feel the existing five love interests have been neglected. Main storylines of a love interest have reportedly gone over 500 days without updates. Many fans believe the company's resources have been redirected toward introducing a new character instead of continuing content for the existing cast.
At around 12:00-1:00 a.m. (China time) on June 27-28, Papergames released an official statement responding to the backlash.
All players will receive compensation consisting of 10 Limited Wish Tickets and 10 Standard Wish Tickets (20 pulls total).