Malai Labs

I'm moving on from my role as Head of Growth at @socapinc and looking for my next thing! Built the distribution network for some of the best startups of this generation, did product launches that broke the internet, turned eyeballs into revenue. I also build anything that catches my whimsy and have an unreasonable hatred for doing anything manually more than twice. Did the 1→10 for others, now ready for the 0→1. Growth/product/founder's office at something early stage where I can own outcomes end-to-end. Open to Bangalore or Remote. DMs open🤝

Welcoming Sahil & his family as one of our franchise partners in Jaipur ! It has been a great journey from him reaching out via X & finally owning a beautiful outlet of KSDD 😇 DINE IN & DELIVERY NOW OPEN🫶 📍 654, Park Ave Rd, Siddharth Nagar, Sector 9, Malviya Nagar, Jaipur

can always trust a genz marketing team to come up w shit like this

reddit really showing us love ^.^

Friday at @malailabs ends with a VC backed player signing with us. We were 1 of the 5 vendors bidding. Only reason they chose us, we moved really fast. From discovery to closing in under 10 days.

our community is live STAY In Touch if you’re a fraghead, and would like to play a part in shaping up our future launches, get early access to batches, and see more of what goes on behind the scenes, fill out the vibe check form below 👇

we now have a full ads engine in-house that'll guide the creative strategy + copywriting + media buying for May let's see if this translates to real-world perf uplift todo: add meta ads mcp to this

April ’26 numbers are in 📈 Our strongest month so far — a sharp bounce back despite a tough operating environment. ⬆️ Revenue: +37% ⬆️ Orders: +25.6% ⬇️ AOV: -11.4% AOV dipped as we introduced smaller portions and more flexibility — unlocking higher order volumes. We also completed our first full quarter at Vasant Kunj. The month wasn’t without challenges: • Continued LPG shortages → reduced hours & limited menu • Higher KPTs with electric operations • A few unforeseen shutdowns • Moved from 6 to 7 days of operations (mid-month) But we adapted. Behind the scenes, we’ve also started building our corporate backbone: From just me + @meangeekchick handling everything → now a 6-member team across hiring, operations, training, stores & purchase. Costs have gone up, but this layer is already helping us scale better and more consistently. Momentum is back — and the systems are getting stronger. #BTS #BuildingInPublic #TadkaRani #MealComboBoxCo #WorldInABox #KhaKeDekho #BadiyaHai

One of the biggest marketing hacks for an Off location restaurant/Cafe/Shop is calling them HIDDEN GEMS. I am not saying it’s wrong but it is a very clever spin on the marketers part. Couple this with insta reels & you are good to go. But don’t forget aesthetics are Important!

who doesn't love customer testimonials like these

if u truly want to get better, nothing beats the apprenticeship model: - find a players - spend time with them - talk about ideas not people - let them poke holes in your priors - don’t get defensive instead get curious - watch how they live life and think about mundane things the osmosis is slow + uncomfortable + it doesn’t scale but its pound for pound the most direct path to becoming better

much of modern software engineering (and the world's first wiki, capturing the conversations of the era) was created by software consultants figuring out enterprise software in the 1990s. wiki.c2.com

Log mujhe apni city me dukan kholne ke lie to aise bolte hai jaise sab kuch ready hai bas muje Shutter Uthana hai 😂😭

Onboarded our first US based customer last week at @malailabs Highest Weekly Downloads registered with only 75% budget used!! How’s your Monday going?

📍 Shop no 3, Crowne Plaza, NIBM Pune Road. 📞9209584290 Dine in Delivery Takeaway available 🙏❤️

@Flipkart Most brands focus on messaging. The ones scaling profitably are focusing on structure — repeatable patterns that perform across creatives. That's what we build at @malailabs . Not just ads. Content structures engineered for ROAS.

@Flipkart We're seeing this hit hardest in: D2C brands Healthcare & wellness Education and coaching Consumer services Anywhere there's a strong "expected expert," you have a reversal waiting to happen.

One ad structure is quietly outperforming everything else we're testing right now. It's called a Role Reversal — and most brands have never intentionally used it. Remember these by @Flipkart ? Here's the breakdown