nga201210.nft ZEEK 🔼 ABYSS

Token sales are so back. Launching tokens has always been a core part of the crypto ecosystem. It’s been a source of incredible innovation and product development. But it’s also caused serious problems - unfair access, max extraction, and misaligned incentives - all of which harm consumers and prevent crypto from growing. There have been some solid improvements (e.g. Echo/Sonar), but bad token launches in the broader ecosystem are still unfortunately common. Our team spent a long time studying all of the things wrong with token launches, and designed a new model to try to fix all of those things. Token sales on Coinbase are designed to give users early access to their favorite projects, and reward real, loyal users through our allocation algorithm. Our systems also penalize behavior like flipping, aiming to align incentives between projects and their community. I’m also happy to say that retail users in the United States will now be able to widely participate for the first time since 2018. We see this as a big win for the crypto-economy in the US, and a strong signal of the positive regulatory progress for crypto. Launching a token is a big moment, and doing it right matters for everyone: the issuer, the buyers, and all of crypto. It’s about time teams have a way to do it right.