Otto Pohl
1.1K posts


When @Figure begins trading blockchain native equity on the 18th, we need the equivalent of a NYSE bell ringing or Nasdaq button-pushing event. How should companies herald in their first native trade on blockchain?
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Stop Wasting Away in Startupville. Channel your inner Jimmy Buffett. Read now. open.substack.com/pub/ottopohl/p…
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Taglines grab audiences attention. It can make them laugh, feel inspired, it can make them want something.
It’s like a good story.
What is your tagline?
#buildinpublic
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Otto Pohl รีทวีตแล้ว

@ottopohl Bootstrapped for five years so far.
May raise at some point, but no urgency.
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Are you raising or bootstrapping?
I want to see where the majority are right now. Think it could be an interesting comparison.
#buildinpublic
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What is content you think is currently missing on X/Twitter?
I see a lot on personal brands, some marketing, coding, etc.
But I feel like there is so much overlapping content and not a lot on more niche topics.
#buildinpublic
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@jake_henry1010 What is their reasoning? I would assume most prefer C-Corps...
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Building a marketing strategy should be fun.
It should be built on the reason you were inspired.
What inspired you?
#buildinpublic
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@ottopohl The gap in the market that there is no direct alternative of Typeform which is affordable. Now the Youform’s messaging is entirely around this fact.
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@ottopohl That’s why storytelling is considered one of the most powerful skills to learn today
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Be as clear as you can about what you do, what you stand for, and which market you’re trying to reach.
Really try to nail that down.
If you can’t explain what you do in two sentences, then it will be hard to succeed with paid marketing.
#buildinpublic
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@ottopohl I'm trying to figure that out for me
I've been in marketing for 14 years from Google Ads, to strategy, fCMO and a lot of SEO
So if you say you are good in all of that, people tend to think you are not a specialist in any of those areas.
But it's 14yrs and 150+ clients
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