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Animish Pimparikar
23.2K posts

Animish Pimparikar
@p_animish
Meta & Google Ads Expert With Over 5 Years of Experience with Automobile/ D2C/ RealEstate / Hospitality. Tweets about Marketing and Tech
Nagpur, India เข้าร่วม Kasım 2018
574 กำลังติดตาม878 ผู้ติดตาม

@World_Insights1 You have not added the Marathas to the list. In the world, literally no one has been able to defeat them.
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30 Greatest Military Units in History ⚔️
1. 🇮🇹 Roman Legions
2. 🇹🇷 Ottoman Janissaries
3. 🇲🇳 Mongol Heavy Cavalry
4. 🇳🇵 Gurkhas
5. 🇯🇵 Samurai
6. 🇺🇸 US Navy SEALs
7. 🇬🇷 Spartan Hoplites
8. 🇬🇧 British SAS
9. 🇲🇳 Mongol Horse Archers
10. 🇮🇹 Praetorian Guard
11. 🇸🇪 Varangian Guard
12. 🇫🇷 French Foreign Legion
13. 🇿🇦 Zulu Impi
14. 🇮🇷 Persian Immortals
15. 🇨🇾 Knights Templar
16. 🇨🇭 Swiss Pikemen
17. 🇪🇬 Egyptian Chariot Corps
18. 🇩🇰 Viking Raiders
19. 🇯🇵 Shinobi (Ninja Clans)
20. 🇮🇹 Roman Auxilia
21. 🇲🇰 Macedonian Phalanx
22. 🇺🇸 Apache Scouts
23. 🇮🇳 Sikh Khalsa
24. 🇹🇷 Ottoman Sipahi
25. 🇹🇷 Byzantine Cataphracts
26. 🇺🇸 US Marines
27. 🇷🇺 Soviet Spetsnaz
28. 🇯🇵 Japanese Sohei Warrior Monks
29. 🇬🇧 British Redcoats
30. 🇳🇿 Maori Warriors


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META ads died off in 2021 and i’m tired of pretending it didn’t
you heard me right mf
if you don’t agree you’re just too brainwashed to see it
here's the catastrophic downfall of FB ads:
the tracking apocalypse:
ios 14 killed facebook
everyone knows it
few will admit it
before ios 14 (pre-2021):
- perfect tracking
- attribution works
- know exactly what's working
- 8x roas common
after ios 14 (2021-now):
- tracking destroyed
- modeled attribution (guessing)
- no idea what works
- 2x roas is good now
“what are some alternatives then?”
google mf
fucking google
:
- tracking still works
- first-party data
- actual attribution
- 6-8x roas standard
but let’s compare the 2:
the intent gap:
facebook user:
scrolling memes
not shopping
interrupted by ad
doens’t fucking care
just wants to be entertained
google user:
actively searching
ready to buy
sees your ad
high intent
he’s in purchasing mode
which converts better?
the platform stability:
facebook timeline:
2021: ios 14 hits - tracking dies
2022: cpms double - everyone competing
2023: ai slop takes over feed
2024: dead platform, nobody admits it
google timeline:
2021: same as always
2022: same as always
2023: same as always
2024: same as always
stable over chaos
the ban risk:
meta bans:
- random
- no warning
- no explanation
- no appeal
- start over
google bans:
- clear violations only
- warnings first
- explanation given
- appeal process works
- rarely happens
meta-reliant business = house of cards
google-reliant business = strong foundation
there’s no comparison
the future:
facebook trajectory:
- ios tracking getting worse
- tiktok stealing users
- ai content flooding
- gen z doesn't use it
- dying unc platform
google trajectory:
- search intent unchanged
- people still need to find things
- ai makes search more important
- every generation uses it
- stable platform
the cope:
facebook advertisers:
"you just need to adapt"
"broad match works"
"just scale"
translation:
"i'm losing money but won't admit it"
google advertisers:
"it just keeps on working"
"consistent results"
"scale reliably"
translation:
"i'm making money"
but here’s the nuance:
meta will allow you to test faster
and it has a bigger scale potential
depending on niche it might be the go-to
but google is more reliable
and scales more consistently
ideally you want to do both
meta attracts
google converts
meta is TOF
google is MOF
meta burns money
google makes money
but if i was going with just 1
i’d 100% go with google
because overall:
it’s STILL better
that’s the truth mf
now deal with it
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