proofinsight

Drinks hold out over food in cost of living crisis - Harpers Wine & Spirit Trade News harpers.co.uk/news/fullstory… @proofinsight

🎄 Christmas is coming... it's only 68 days away! 🎅 We all know that preparing for Christmas starts early for hospitality, so we've pulled together some of the latest trend predictions from @proofinsight to help see you through this festive season: bit.ly/3Txw6Cz

🎃 #Halloween is one of the biggest nights in the calendar for hospitality. 💥 Research from @proofinsight has found that 79% of those aged between 18-34 are interested in trying Halloween-themed drinks this year 👻 Have you got any spooky serves planned for your customers?

Help our partners @Proofinsight by filling out this survey! Receive a findings summary for the report that contains results of 3 different surveys of craft beer drinkers as well as data from 400,000 craft beer reviews on the Pint Please app. bit.ly/3dGMiBP

Two thirds (66%) of under 45s are interested in trying different flavour combinations of their favourite cocktails! 🍸 Have you seen more customers seeking interesting flavours in cocktails?

Survey time! @proofinsight invites you to fill out this 6-minute survey of brewers! In return, they will compile and share a top-level summary of the report, prior to releasing a full paid version. bit.ly/3dGMiBP #breweries #beer #surveyofbrewers

🥂 13th August is #NationalProseccoDay! With 1 in 3 Prosecco drinkers enjoying sparkling wine-based cocktails when they go out, including a Prosecco cocktail on a drinks list will allow them to make the most of this occasion. 👉 To learn more get in touch: info@proofinsight.com

⛱ What did the UK heatwave mean for the drinks industry? Research from @proofinsight suggests one winner has been cider. PROOF’s research has shown that 1 in 5 consumers consumed apple cider during last week, making it the third most popular drink behind white wine and lager!

🍎 Research from @proofinsight has shown that apple cider remains king, and has gained share of volume +0.6%, driven by draught. 🐷 We love @Orchardpig - a perfect pint of refreshment to enjoy while #SippingOut. ☀ Order online today: mclark.uk/live 📷 @Orchardpig

👀 Research from @proofinsight has shown that 1 in 4 of us will spend more on experiences than material goods in 2022, with conversation, connection and a memorable experience key drivers for visiting the on-trade. 👉 mclark.uk/3PPO429

56% of MODE trend-setting bars have a cocktail with nostalgic flavours, and these cocktails are often presented in a way that is a fun play on childhood memories to evoke the feeling of nostalgia. For more about key trends driving consumer choice, email: info@proofinsight.com

🙌 @proofinsight's latest on-trade market report has shown that 19 million more people will be spending money in the UK this summer vs. last year! 👉 Check out some great deals to help draw in customers online: mclark.uk/live

💥 @proofinsight's award-winning research tool MODE, expertly analyses the latest drinks lists of industry-leading venues. 🍷 In our latest blog, we explore some of the key wine trends MODE has tracked from the year so far: mclark.uk/388pDMd

In the last 24hrs, we ran a poll on our POURTRAITS panel of drinks consumers in the UK. And found that 88% of people who previously purchased Russian alcohol are now actively avoiding it in light of recent events. Have you seen a decline in requests for Russian products lately?

👏@proofinsight's POURTRAITS panel has found that more than half of consumers say they want more sustainability information on drinks labels. 🍃 And 51% want more sustainability information on drinks menus! 👉 How do you convey this information to your customers?

🧧🐯Happy Lunar New Year! With 1 in 10 consumers interested in trying the Chinese spirit Baijiu, exploration is key for many. How do you cater to this thirst for experimentation? Contact PROOF to find out more about what your consumers crave: bit.ly/3oog6W2

💥 @proofinsight identifies key business opportunities in the drinks industry, using their award-winning insight tools to empower brand owners &hospitality venues with the right information to gain a competitive edge. Stock up on Low and No here: mclark.uk/3sGcZse #LONO

🙌 Alice, Head of Insights at @proofinsight, talked us through some of their predictions for low and no alcohol spirits. 🍸 Are LONO spirits a good seller for you? #LONO #LowandNoAlcohol #LONOSpirits

👀 23% of all UK adults have cut down their alcohol consumption in the last year. 💬 We've been chatting to @proofinsight to get their latest on the Low and No alcohol category! #LONO #LowandNoAlcohol

How are you experimenting with new flavour combinations in your venue? 🍸 50% of trend-setting MODE bars globally have at least one exclusively savoury cocktail on the menu (not including the classic cocktail Bloody Mary).