PRST

Join us for the 3rd East Africa Public Relations Week in Arusha from 23rd to 27th September 2024 to learn, network, and grow with top PR professionals across the region. Don’t miss out—register now! 🔗 buff.ly/3zg0tZy #EAPRW2024 #PublicRelations #PRIndustry

Day 4 of #EAPRWeek2024 featured key paper presentations on PR as a Catalyst for Integration, The Future of EAC, Global PR Practice, and Africa PR Practice. Presenters: Nancy Akullo (UG), Juma Mudimi (TZ), Annastazia Rugaba (TZ), and Prof. Justin Green (GA) #EAPRW2024

Once again I have met Prof. Justin Green, the President of Global Alliance for Public Relations and Communication Management here at the East Africa PR Week in Arusha. #Comms #PR #GlobalPR #StateofPR #StrategicComms #CorporateComms #GlobalAlliance #EAPRWeek2024 #Projects2024

Useful AI tools: ✅Chat GPT ✅Perplexity ✅Gamma App ✅Apple Intelligence ✅Dalt E Generative AI Image AI helps PR’s in content creation, to personalize our Comms, media monitoring, crisis management, interactive engagement & localization. #EAPRW2024

""Our ethical standards as communicators must guide us as we adapt to AI advancements." – Prof. Justin Green (Global Alliance) at #EAPRWeek2024. Balancing ethics and AI in PR is key. #EAPRW2024

"We live in a global world, serving a global audience in specific contexts. We must understand this before making decisions in our profession!" – Lyn Tukei (UG) at #EAPRWeek2024. A powerful reminder of PR’s global responsibility. EAPRW2024

In the era of diversity, PR professionals must be inclusive in technology while encouraging innovation." – Walter Wafula (UG) at #EAPRWeek2024 on AI in PR: A Transformative Ally or a Double-Edged Sword? #AIinPR #FutureOfPR #EastAfricaUnited"

Day 3 of #EAPRWeek2024 explored AI in Public Relations: A Transformative Ally or a Double-Edged Sword? Led by Lyn Tukei (UG), with insights from experts in TZ, KE, UG & Prof. Justin Green (Ireland). Moderated by Sarah Banange. #EAPRW2024

With Madam President @tina_wamala of @PRAU_Uganda at East Africa PR Week 2024 here in Arusha. #Comms #PR #EAPRWeek2024 #StrategicComms #CorporateComms #Projects2024

I participated on learning and engaging panel discussion about Science Communication themed by Communication Vacuum and its implication in East Africa. Great constructive insights from my fellow Panelists. #Comms #PR #StrategicComms #CorporateComms #ScienceComms #Projects2024

PR and scientists need to collaborate & create better cohesion for effective storytelling. Neither can continue to work in silos. #ScienceCommunication #EAPRW2024

‘Identify your communication vacuum - whether that’s voice, facts, data, knowledge or expertise & find ways of closing the vacuum. For audiences we need to close the vacuum of interest & shape their interest’ #EAPRW2024

Agenda setting PR needs to contribute to making East Africa visible on the global stage. We need to be cognizant of power dynamics, be agile, flexible & use tools & not have a fixed mindset when it comes to setting the agenda & fight for our space in the world. #EAPRW2024

Do we have the right strategies in place to use data to inform our strategies? What is informing our content? Technology has given us so much to leverage on, we nolonger need to fight for information. We must be intentional on how use data to drive our PR. #EAPRW2024

Day 2 of #EAPRWeek2024 concluded with a powerful panel on “Who Sets Our Agenda?” featuring experts from TZ, KE, UG, and the Global Alliance, moderated by Austin Makani. Exploring the power behind shaping narratives. #EAPRW2024

Day 2 of #EAPRWeek2024 continued with a panel on “Dealing with Propaganda, Misinformation, and Fake News: PR Accountability in the Post-Truth Era.” Experts from TZ & KE shared insights, moderated by Rose Mdami. #EAPRW2024

Day 2 of #EAPRWeek2024 started with a powerful panel on “Communication Vacuum and its Implication in East Africa” by Prof. Lughano Kusiluka, panelists from TZ, KE, and beyond shared insights, moderated by Oyuke Phostine. #EAPRW2024

#EAPRW2024 is a vibe for Comms & PR professionals Insights tu!