Megan Deppner

Don't underestimate the power and compounding effect of steady incremental changes and continuous improvement. In digital advertising, that drives more growth than chasing bright lights and shiny objects.

Pass this along to your clients! We're giving a big discount on Google Ads audits this month to ecomm merchants only. They're 100% confidential. Our team can help them find out where they're leaving money on the table and set them up for success in 2026.

If you don't advertise on your brand keywords, you're giving your competitors a huge gift: your customers. psyberware.com/blog/should-yo…

If your business is fairly seasonal, you can achieve higher total returns over the year if you shift advertising budget from months where you're overpaying for the available results into months where there is more opportunity.

Here's a season-appropriate reminder that Zombie SKU PMax Campaigns need to die... use your "BRAINS"! 🧟‍♀️

Ad platforms are incentivized to increase their bottom line. We're here to help you increase yours.

"Easy Ways to Boost Advertising Results" is an excerpt from "Paid Ads: Strategies During an Economic Downturn" (link in comments).

Zombie SKU campaigns don’t work the way agencies say they do. psyberware.com/blog/zombie-sk…

Ever wonder what would happen if you stopped advertising on your brand? psyberware.com/blog/should-yo…

Ecommerce page speed has less impact on conversion rates than most people think. Before you invest time and money making your site faster, here are some things to consider. psyberware.com/blog/how-fast-…

Your digital advertising accounts used to perform a lot better, but these days you’re just not seeing the same returns. Should you cut back or hold the line? psyberware.com/blog/paid-ads-…

If the recent tariffs have changed the effective margins on your products, it's time to rethink your advertising strategy. psyberware.com/blog/adjusting…

Have you ever searched up your own product on Google and then wondered why you don't see your shopping ads? Here's why. psyberware.com/blog/why-isnt-…

You can set a ROAS target that will keep your ads profitable. Here's how to find that sweet spot. psyberware.com/blog/what-is-t…

Many advertisers structure their campaigns in a way that never get enough data to optimize well. We often suggest a different approach to drive results and increase profitability. psyberware.com/blog/how-to-st…

Who has four thumbs and is on their way to Las Vegas?? These two right here!! Ok, so no thumbs in photo, but Psy and Meg do have them and are indeed on their way. If you're in town, reach out! #shoptalk

We presented this merchant success story at the Meet Magento conference in New York last year. If you're a B2B ecommerce merchant struggling with advertising profitably, give this one a watch!

Is finding the optimal return on ad spend (ROAS) level for your business even possible? In this article, we explore the key factors to consider, including a simple formula to use as a starting point for approximating optimal ROAS level. psyberware.com/blog/what-is-a…

Who's going to ShopTalk? We're thinking about it. Worth it, you think?

@dzzo716 Downward facing frog?

We call this froggy doggy in my house