Samuel Sullins

All spots gone - get in touch for your March project 😀

@dan_nikas 🤖

@samuelswrite Platform choice is about alignment. What do you *need* vs what do you *want*? Feature chasing is a trap. The best platform is the one you actually use.

Should you even use beehiiv? The other day a client asked me “is beehiiv a good place to be?” In online marketing communities, beehiiv is all the rage. But make sure you don’t get stuck using it, if it’s the wrong tool for you

how to hit #1 in App Store search: Turns out if you name your app something rare enough, you get top spot in search rankings for that word. Leech Writing, now on the App Store.

App Store Connect autogenerates a cool release video now, take a look

a lot of people post about what they CAN do. I CAN help with: - launching a newsletter from scratch - trying to build the newsletter you've planned out - planning out the newsletter - integrating newsletter with other systems But you want me to write your newsletter content...

it's the weekend, time to space out and read! I write fiction on the side and put a piece up for free the other week. If you like reading character-driven sci-fi (like Sun Eater) you'll enjoy my longest short story. go to → books.samuelsullins.com

@pricefoulger love this plan @pricefoulger! With you having ad-based AND service-based monetizing you'll make bank!

I can't stop thinking about local newsletters. A guy in Annapolis, Maryland started a free email newsletter about local events. No journalism background. He's an engineer. 23,000 subscribers. In a city of 40,000 people. ~$300,000 in revenue last year. From a newsletter about things to do in Annapolis. A 23-year-old in Winnipeg did $60,000 in his first two months of monetizing. @MikeyPesto , a guy in the Catskills did $32,100 last month. The model is stupid simple. Curate local events, restaurant openings, things to do. No politics. No crime. Just fun stuff for families. Send it once a week. Businesses pay to advertise because the open rates are 50-70%. The industry average is <20%. Subscriber acquisition cost? $0.50 to $1.00. Revenue per subscriber? $10-$12 per year. That's a 10-20x return. I don't know where else that ROI exists. Now here's why I'm stoked on this: I'm building a roofing company. Marketing in roofing is brutal. You're bidding against national brands on Google Ads with bottomless budgets. You're posting on social media where you don't own the audience and the algorithm can tank your reach overnight. So I'm going to start a local newsletter for my market. Build the audience. Build the trust. Then Rally Roofing advertises in its own newsletter. For free. To people who actually open the email. My marketing spend doesn't go to zero, it goes NEGATIVE. Other businesses pay me to run ads alongside mine. I wrote the whole breakdown in this week's issue of The Rally. [Link in first reply]

A client was completely stuck on his website. I showed him what was and wasn't possible in beehiiv's website builder and gave him some direction. Sometimes you're just buried in options and tools and need someone to help you step back and sort things out.

@jessegenet @openclaw @jessegenet I've worked with a lot of creators, and I think beehiiv might serve you a bit better than Substack here. Way more freedom to do whatever you want.

Making useful markdown files out of an 1800’s math curriculum 🧮 Ray’s Primary Arithmetic ftw! Does anyone want these .md files for themselves? Thinking about starting a Substack to share homeschool materials I make with my @openclaw

@hatfieldtweet @hatfieldtweet deliverables ARE important! A good freelancer should guide the client and help define what those are.

@samuelswrite Without deliverables, how would a freelancer finalize an invoice? If I'm on salary, I'll get a paycheck whether a project is ongoing, but freelancers don't have that luxury.

is this a crazy thing to think? A client of mine dropped his last freelancer because he wouldn't work without a clear list of deliverables. That's part of the job though! The beehiiv specialist (me) should understand the work enough to fully INVENT what needs to be done.

Spoke with a health founder the other day - His team had built a company newsletter, but there was one tiny problem. The newsletter was doing well—but was it done right? Were there problems they didn't know about? If this sounds like you, DM me to schedule an audit.

"We know it could be so much better." Talking with companies, I hear this a lot. Your newsletter should be a beautiful extension of your brand. Nothing default, messy, or unpleasant. Message me and get on a call to discuss your newsletter for free!

newsletter falling apart? time to take a step back and look at it you could replace the whole thing with a system built in @beehiiv In the long run it ends up saving time AND presenting a much cleaner newsletter to your subscribers. I have spots open for March now

I write stories on the side - if you're ever looking for something to read, go to books.samuelsullins.com to read my free stuff! If you're a fan of Isaac Asimov, Dune, Sun Eater, Ancillary Justice, this is right up your alley. uses Writebook by @37signals (which is amazing)

is your newsletter even set up right? If you've built it yourself (very doable), followed a course or coaching program, or paid for a setup - are you confident that it's ready to roll? Never hurts to get a second pair of (experienced) eyes on it before you go live.

@djjordjecom @djjordjecom it is @TellaHQ - beats loom 500%

drop the best option for screen recordings and I don’t wanna hear about Loom

Spoke with a newsletter founder today - Didn't want "another standard newsletter subscribe page." When you're getting started, a templated landing page is OK. But for long term, get something custom. Hit people with your personality and brand right away.