San

@clay_gtm raised $100M at a ~$3B valuation. The real headline? They created a new job category. As a GTM Engineer, I’m experiencing this shift firsthand. Here’s why I’m bullish on this role and what’s next 🧵

@DaveTurewicz right now it takes the center state in the GTM orchestration

@santhebuilder Clay is a shift in how GTM gets done.

@clay_gtm raised $100M at a ~$3B valuation. The real headline? They created a new job category. As a GTM Engineer, I’m experiencing this shift firsthand. Here’s why I’m bullish on this role and what’s next 🧵

6/ Interesting times ahead. AI isn’t just a part of the stack anymore. It’s reshaping the entire stack itself.

5/ The real challenge is no longer “where can we use AI?” It’s: “how do we keep adapting when AI is everywhere?” The winners won’t be those with the tools. The winners will be those who apply them better, faster, smarter.

1/ AI isn’t just another tool anymore. It has become the catalyst for the entire business cycle. Here’s why 👇

@ai_solopreneur_ having a solid strategy playbooks and really getting rid of the routine tool switching - it's a lot of effort for migration, setup & getting traction. Unless it's not an option switching tools and using multiple tools for the same use can be avoided.

@santhebuilder Absolutely agree, San. The abundance of tools means the real edge comes from strategic application and creativity. How do you recommend teams stay sharp in applying these tools without getting overwhelmed by constant updates?

New tools are making execution easier every single day. What once took months can now take weeks. The real differentiator isn’t access to tools anymore, it’s how intelligently you apply them. #ai #sales #marketing #revops #automation #b2bsaas

@TechSalesgirlie @clay_gtm Recently hearing a lot about Findymail beyond their email verification capability - so yes - findymail.

@santhebuilder @clay_gtm GTME is the future 📌 Happy to be an early adopter What GTM tool do you think is the most underutilized but 🔥?

Excited to share that I’m now a Clay Creator 💫 After 18 months of using Clay, it’s become the backbone of my GTM outbound motion — from lead research to enrichment to building full workflows. Grateful for the community, my clients who love it, & the chance to share back 🙌 #Clay #Outbound #B2B #LeadGen

The game isn’t about working harder. It’s about adapting faster.Because in this cycle, standing still is the fastest way to get left behind.

Businesses can’t sit still. They have to constantly raise their game. Execution is easy. Sustained differentiation is the hard part.

5/ Results today + scalability tomorrow → that’s how you actually grow without getting stuck.

4/ The balanced play: - Go after quick wins with high-intent prospects right now. - Build your scalable infra in parallel. - Don’t wait until it’s perfect to start getting results.

Most growth strategies don’t fail because the idea was bad. They fail because we get stuck in “setup mode” forever. 🧵