SchoolCEO

Superintendents must now lead their districts as they compete—for students, for teachers, and for the attention of their communities. That's why we created SchoolCEO: the first marketing magazine for school leaders. apptegy.wistia.com/medias/mq38cfe…

How is AI really changing school communication—beyond the hype? In our latest SchoolCEO research, we look at how AI is reshaping everyday experiences for leaders, staff, and families. Read it here: apptegy.com/schoolceo/sign…

Our @Apptegy @school_ceo Team wants to know two things: 1) What data or research would help inform your K-12 school communications work? 2) What is the greatest challenge of being a school district communications leader in 2026? Please answer in the comments. #schoolpr

Moving the needle on chronic absenteeism requires more than just policy enforcement—it requires a narrative shift. Read how one district used social media to turn the tides of their own attendance challenge: apptegy.com/schoolceo/soci…

As enrollment season in #schoolpr ramps up, we have one piece of advice for school communicators: make enrollment feel more like joining a community and less like doing taxes. How? Learn here: apptegy.com/schoolceo/how-…

What elements shine brightest in your district's brand experience?

"Trust isn’t built by accident—it’s built by how we communicate".- America's Government Teacher, @sharon_says_so Read her Q and A for SchoolCEO on building trust online here: apptegy.com/schoolceo/shar…

You're invited to explore the latest SchoolCEO research findings on AI and K-12 leadership! Join us Tuesday, November 18th for our webinar on how AI is already impacting the work of school admins. Register at apptegy.zoom.us/webinar/regist…

Our newest original research report "Signaling Change: AI in School Communication and Leadership" dives deep into what’s working, where leaders are cautious, and how to build responsible AI practices that support trust and transparency. Read here: apptegy.com/schoolceo/sign…

Check out these three essential brand books recommended by SchoolCEO to sharpen your district's messaging and differentiate your schools featuring work by @donaldmiller @lynettewsocial and @DrRenaeBryant ! 📚 apptegy.com/schoolceo/requ…

How do you lead, communicate and build trust in today's digital world? Our Fall 2025 issue of SchoolCEO explores how districts across the country are meeting that challenge—and how you can do the same. Read it here: apptegy.com/schoolceo/issu…

Reputations can change. Here we tell the story of the The Compton Comeback—how the success of the school district is fundamentally elevating the entire city's reputation. apptegy.com/schoolceo/the-…

Your Employer Brand is just as vital as your community-facing one. What do current & former employees really think about your schools? 🤔 Learn how to actively shape that narrative here: apptegy.com/schoolceo/what…

Your school’s brand is more than a logo—it’s every interaction families have with you. 🎯 Dive into our new resource "Back to Branding Basics: here: apptegy.com/schoolceo/back…

So great to see @school_ceo podcast at the very top (#1!) of the Best 100 Public Education Podcasts: millionpodcasts.com/Public-Educati…

🎉 BIG NEWS! SchoolCEO: Marketing for School Leaders made @_feedspot's Top Educational Leadership Podcasts! Thank you to our listeners for your support. Join us for Season 4 on Spotify and Apple Podcasts as we continue to provide school leaders with practical marketing insights.

Recently SchoolCEO's Marie Kressin attended @DPLeague's Spring Convening—and came away with a new perspective on what "innovation" truly means. Read her firsthand experience here: schoolceo.com/a/crossing-int… @EFSDWarriors @Avonworthschool @SouthFayetteSD @DigitalPromise

How can school leaders move from isolation to collaboration? We're answering that question in our Spring 2025 issue. Learn how school leaders across the country are finding common ground in their central offices, school buildings and communities: schoolceo.com/issues/issue-2…

Language obstacles often stop parents from taking part fully in their kids' schooling. So how can multilingual communications plans remove those barriers? José A. Acevedo of @DuvalSchools shares his expertise in this online exclusive. schoolceo.com/a/jose-a-aceve…

We're excited to launch our fourth season of the SchoolCEO Podcast! This season, we're switching things up a bit—bringing you bite-sized ideas to keep you inspired throughout the week. Check out the first episode of the new season here: schoolceo.com/a/im-new-here/

Nominations are now OPEN for our 2025 Excellence in School Marketing Award! Four finalists will receive free admission to our 2025 SchoolCEO Conference and be profiled in SchoolCEO Magazine. Nominate a colleague: schoolceo.com/excellence-in-…