[Preview of tripleS being mentioned in Jaden Jeong's book] "tripleS The Need for 365 Days of Continuous Content Right now, there’s an overwhelming flood of content — we’re living in an era of content overload that actually disrupts the audience’s ability to stay engaged. With so much content being released, it’s hard for people to stay focused on one thing. Even a short period of inactivity allows something else to quickly capture people’s attention. After deeply thinking about this trend, we concluded that there’s a need for an idol group that stays active 365 days a year — always communicating and connecting with fans. It’s about continuously providing new content so that fans never have the chance for their enthusiasm to fade. In this way, tripleS is a project built around the concept of “unceasing content.” This approach to planning goes beyond simply following trends — it focuses on generating new ideas from the very foundation of our everyday lives. We believe that capturing the spirit of the times, not just creating musical content, is the key to achieving sustainable success. In personal branding, I believe one of the most powerful tools is a name. For idols, there are times when they need a distinctive stage name that can leave a lasting impression on fans, apart from their real name. Examples include names like Kim Lip, Chuu, and Olivia Hye from LOONA. At first, many people wondered, “What kind of name is that?” — but those experimental names ended up leaving a strong impression on fans and further reinforced the group’s mysterious concept. Similarly, names like “Jidojun” (a potential stage name for tripleS’s Jiyeon) were intentionally created to spark public curiosity and draw attention. I believe Modhaus is a company created for fans who pursue what I call “heavy consumption.” These are fans who don’t just want to consume content, but who want to directly engage with and actively participate in shaping the group’s direction. Programs like Produce 101 allow fans to vote to select members, but after that, their role becomes quite limited. I wanted to give fans the ongoing excitement of voting every week. However, rather than votes that decide who gets eliminated or chosen, I wanted to create a game-like system where the group takes each step forward based on the fans’ decisions."
