Tom van den Heuvel

Big news: Shopify just made every store shoppable inside ChatGPT. But being shoppable ≠ being recommended. Millions of stores are now "in" ChatGPT. The ones it actually shows? Fewer than 10 per query. Exactly what we're solving. shopify.com/news/agentic-c…

Perplexity is abandoning ads after testing sponsored placements in 2024: "Ads kill trust in AI answers". OpenAI chases ad dollars. Perplexity doubles down on subs + unbreakable trust. #AIEcommerce #GEO #perplexity #chatgpt

Microsoft just dropped AI Performance in Bing Webmaster Tools. First official GEO analytics: citation counts, which pages AI references, grounding queries. The AI visibility race just became measurable. Track it or fall behind. blogs.bing.com/webmaster/Febr…

$60 CPM for ChatGPT ads. Worth it or overpriced hype?

Google Search is slowly becoming Gemini. Gemini 3 Pro now powers AI Overviews for complex queries. SEO isn’t dying. But ranking pages is no longer the endgame.

Shopify is building the foundation for agentic commerce. Universal Commerce Protocol, which we co-developed with Google, is now live. UCP will make it faster for agents and retailers to integrate. It’s open by default, so platforms and agents can use UCP to start transacting with any merchant. Major retailers are already using it. Agents can handle everything from discovery to fulfillment, and support things like discounts, subscriptions, and loyalty programs. We’ve accounted for all types of commerce.

We analyzed 2,000+ Shopify stores. 85–92% are invisible to ChatGPT, Claude, and Perplexity. AI is already the new search engine. Most stores don’t even exist in it.

AI is the amplifier. If you’re boring, it makes you invisible. If you’re bold, it makes you unstoppable. When everyone has the same tools… what’s left to make your brand stand out? Follow @tomongrowth for bold takes on AI, ecommerce, and creative growth

AI won’t replace marketers. It’ll replace mediocrity. Automation doesn’t kill creativity. It kills lazy creativity. Smart brands are using AI to: – Scale originality, not copy trends – Train models on their own tone and customer data – Spend less time guessing and more time creating impact

Everyone’s worried that AI will make ecommerce a level playing field. Same tools. Same automations. Same everything. But here’s the truth: AI doesn’t level the field. It exposes who’s actually creative. 🧵

You’re not competing with other brands anymore. You’re competing with attention itself. The best ad doesn’t say “Buy Now.” It makes people stop, smile, and want to know more. If your ad showed up between two funny videos, would people stop to watch it? Follow @tomongrowth for bold takes on AI, ecommerce, and modern advertising 👇

The new playbook: Stop selling. Start storytelling. Top brands are now: – Making TikToks, not commercials – Building characters, not just campaigns – Turning performance marketing into performance art

We’re living through the ad collapse. Not because people hate ads, but because they’ve seen them all. 🧵

If your brand disappeared tomorrow, would anyone actually miss it? Follow @tomongrowth for bold takes on AI, ecommerce, and emotional marketing 👇

You don’t win when people see your ad. You win when they feel it. The ecommerce graveyard isn’t full of bad brands. It’s full of forgettable ones.

Most ecommerce brands think they’re competing with someone else. Cheaper prices. Faster shipping. Better ads. But the real competition? Indifference. 🧵